We’ve previously written about the appification of the web, and how today’s websites are becoming more like apps in their functionality and feel. Apps represent a straightforward and efficient way to complete a task, and this inherent simplicity is something many brands are trying to emulate today with their web presence.
Brand prospects, consumers and other digital users are looking for easy, interactive experiences, and the appified web reflects that change in expectations. Users today are demanding advanced functionality far beyond that of traditional websites, and big brands are adapting to suit. Websites have become web apps intent on becoming the day-to-day tools of users.
What are some of the features that make a website app-like?
Two way communication and interactive controls
Automatic updating and real-time decision making
The ability to interface with local resources
Access to better sensors (location, contacts, etc.)
Together, these features yield a more personalized experience.
But you don’t have to take my word for it: just look at how these five top websites have become “appified” over the course of 10 years.