Creating valuable content for your audiences is essential to your content strategy. But just as important is content promotion. You should spend as much time on content promotion as you do on content creation.
Promoting your blog content can be accomplished through a number of ways including:
- Embedding posts on your other digital properties such as your website
- Using social channels such as Twitter, Facebook and LinkedIn to draw attention to your blog
- Post syndication, either paid or earned
- Email marketing
This post covers how to create a method for your blog viewers to subscribe to your blog via email. How important is email marketing? eMarketer featured a story reporting: