Many years ago, in Twitter’s dark, early days (circa. 2008-10), if you complained about a brand or their products you didn’t really expect a response to your tweet. Indeed, if the company was even actively using Twitter it was surprising.
The Easter Bunny has customers just like the rest of us. Only for his customers it’s all about the experience. Brands can learn a lot from this approach. According to a report from Oracle, 86% of consumers will pay more for a better customer experience. So with Easter just around the corner here are 3 things we can learn from the Easter Bunny about customer experience to help delight your customers and strengthen your brand image.
At it’s core, marketing is about reaching a targeted audience with a specific piece of brand content. Platforms set the stage for content, without them there would be no way to reach our customers and prospects.
While the brands we talk to tend to be very tapped into the rapid evolution of social platforms, we’ve noticed that there are a few crusty ideas that can sometimes lead marketers astray. We’d like to clarify a few of those myths here.
Twitter can be a great tool for establishing your brand, building a community and extending your influence. But to get the most out of Twitter and do all of the above, first you need to avoid making these common mistakes.
1. Starting a tweet with someone’s username
Social Media Marketing Plan | Businesses that use social media tactically are more satisfied with the results than unprepared users, who are more suspicious about the value of social media. Small businesses can also manage their reputation through social media platforms as well as inform their committed clients of news instantly before it becomes typical news. Your viewers need to know who you are and what you stand for. And with more and more people active on social media, receiving their news, their updates, taking part in more and more of their daily relations online, this is where you have to be in order to bond with them. Social Media Marketing requires time, capital and skill, but the benefits are substantial; consistent online coverage, enlarged website traffic, sharing of information, improved lead generation, improved search engine ranking (SEO), increased brand awareness, direct customer feedback and service, and engagement with clients.
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.
Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
Small Business Marketing Ideas | When starting a business, marketing is or should be the business owner’s main concern. Unlike the large and acknowledged businesses, the online marketing scheme of a small business is often packed down due to financial boundaries. However, investing in internet marketing is a very clever move for small business owners because you can reach lots of people without vast expenses, giving you a pretty big return of investment. Internet can help a business develop and internet marketing will help you take full advantage of all the chances created in the online world. In order for your small business to avoid getting lost among the flood of content already bottle-necking direct marketing channels, your campaigns and promotions must be highly original, contain a quality message and fit the audience you are targeting. If you are thoughtful about building a brand and realizing success for your small business, you have to start marketing it if you are not doing it yet.
There’s something to be said about having friends in high places and on the internet especially, this can translate to making your social presence sound like a bigger deal than what it really is. Enter the rise of the social influencer. Influencers are noted for being persuasive in all things they do online and arrive with thousands in their following entourage, with many of those thousands ready to hit retweet, like a selfie, or reblog a post at a moment’s notice.
Surefire Business Card Tips | Your business card should stand for the perfect reflection of your business; in fact, it is the one thing that will be remembered on that initial encounter. Even though plenty of digital methods of keeping and transferring contacts exist, there is still no replacement for the natural value in handing someone your card. An inspired and custom designed card portrays more than just a name and phone number, it is also your brand character, and if you have one with a superior paper quality and colors, the first impression of a potential customer will be far better than from an ordinary business card. You never know when you’ll run into a potentially valuable prospect, so you must always be ready. By keeping a stack of your business cards on-hand, you’ll always be prepared to market your business when the occasion arises.
Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to.
Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve their editorial planning discipline. Under the hashtag #OwnTheMoment, the service can be accessed without charge at https://twitter.twimg.com/OwnTheMoment.
Ask yourself, "Is my content smarter than a 5th grader?" Don’t worry – we’re not exactly asking you to “dumb it down.” In fact, we get that you want your content to be smart and informative. This is more about making your web content reader-friendly.
What is Readability?
It wasn’t a discovery I was intending to make.
But there it was: the oldest example of content marketing known to exist.
And the best thing about this discovery was that it wasn’t just interesting from a historical viewpoint. It also reveals some important content marketing lessons that need to be applied today, more than ever before.
Let me explain how it happened:
An interesting article about Benjamin Franklin’s Poor Richard’s Almanack — a publication advertising Benjamin Franklin’s print house.
Conferences can be awkward – especially when you go alone. Forced to stand by yourself or attempt to network by breaking into others’ conversations, it’s not always easy. Now, the Coffee Connector by the Economic Development Board (EDB) Singapore aims to bring strangers together by brewing coffee only when two people introduce themselves to each other.
The device senses when two people are standing in front of it, waiting for coffee. It then asks the people to each introduce themselves by inputting their names. It is through this introduction that the brewing process can begin. As the machine begins to brew, exposed mechanics show the spectacle of coffee-making, creating a mesmerizing conversation starter.
Brands want it, fans create it, Google embraces it and Facebook loves it. User Generated Content (UGC) is the “Holy Grail” of social media and content marketing and it’s becoming key to cracking the elusive Facebook fan feed and getting your well-thought-out and “oh so intelligent” posts seen by the rest of the world.
So how do you get more of it without breaking the bank buying commercials during the Super Bowl? Read on and don’t forget to share!
The social media frontier of today holds the opportunity to develop contact strategies for Facebook and Twitter with similar precision and discipline that direct marketers have brought to a science over the years. If you are a brand that markets directly to your customers, consider the opportunity to build a social network contact strategy.
Here are 4 tips to consider: