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Scooped by Brian Yanish - MarketingHits.com
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Optimizing Your Tweets [Infographic]

Optimizing Your Tweets [Infographic] | MarketingHits | Scoop.it
With over 200 million tweets posted per day, it could be a challenge to get noticed on your followers’ feeds. So, how do you know when and what to post to gain the most engagement from followers?
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Mar Curiosity's Seven Minutes of Terror (video)

Update: Landed, now the fun begins!

Experts at NASA's Jet Propulsion Laboratory ( JPL ) share the challenges of Curiosity's rover final 7 minutes to landing on the surface of Mars on the 5th of August,2012 ( US Pacific time) .
NASA official site:
http://www.nasa.gov/mission_pages/msl/index.html
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Above and Beyond: A Killer Example of B2B Content Marketing at Work

Above and Beyond: A Killer Example of B2B Content Marketing at Work | MarketingHits | Scoop.it
We all know that there is more to content marketing than simply creating content for content’s sake — it must be tied back into business goals. One company has proven that content can have measurable impact on your company’s bottom line.
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40 Inspirational Freelance Workspaces And Offices For Designer

40 Inspirational Freelance Workspaces And Offices For Designer | MarketingHits | Scoop.it
Finding out elaborated freelance workspaces and creative offices is so much fun and we all enjoy drooling over some creative workspaces but creating such workspaces need loads of thoughts and efforts.
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Social Media On Your Brand, Your Brand On Social Media (infographic)

Social Media On Your Brand, Your Brand On Social Media (infographic) | MarketingHits | Scoop.it

This infographic from Liveops takes a look at the effect of social media on your brand, and your brand on social media. To make it easier on your heads and screens, we’ve also included the flipped version of this image further down the page. 

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Which Social Networks Take Home the Gold? [INFOGRAPHIC]

Which Social Networks Take Home the Gold? [INFOGRAPHIC] | MarketingHits | Scoop.it
Breaking down demographic, geographic and search data that shows which networks are the underdogs and which have mounted the winners' podium.
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Giles Duley - Becoming the Story (TedTalk Video)

Giles was a photographer who, some years ago, tired of celebrity photoshoots and the attendant egos and tantrums that often accompanied them, he flung his camera on the photoshoot bed and it bounced out the window into the streets of Soho. At that point he decided to change course and dedicated himself to using his camera to "tell unheard stories of those caught in conflict and economic hardship around the world". His work took him to Sudan, Angola, Ukraine and Bangladesh among other places. Early last year, on assignment in Afghanistan, Giles stepped on a landmine. Though he became the story, the real story is his photographs.
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The Problem with Facebook Ads Might Be Bigger than Bots

The Problem with Facebook Ads Might Be Bigger than Bots | MarketingHits | Scoop.it
A recent startup called Limited Run has been generating substantial buzz recently on the topic of Facebook advertising. Limited Run claimed that 80% of the clicks they received from running Facebook ads came from bots rather than real people.
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Rescooped by Brian Yanish - MarketingHits.com from Designing design thinking driven operations
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Social Can’t Do it All (InfoGraphic)

Social Can’t Do it All (InfoGraphic) | MarketingHits | Scoop.it

If email marketing is part of you plan.  Check this out.  Great tip...


Via sylviaunlimited, John van den Brink, Fred Zimny
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Rescooped by Brian Yanish - MarketingHits.com from BI Revolution
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The Value Of A Like - Moving Social Support To Money [Infographic]

The Value Of A Like - Moving Social Support To Money [Infographic] | MarketingHits | Scoop.it
18% of Social Media users are influenced by their friend’s behavior when they follow and interact with brands.

...

Marty Note: Great infographic on social impact on ecommerce I picked up from @Steveology.


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, August 2, 2012 4:37 AM
Mario thanks for the Resoop to a feed I relate too :). Marty
Martin (Marty) Smith's comment, August 2, 2012 4:48 AM
Tobias, thanks for the Rescoop and follows. Look forward to learning from you. Marty
Martin (Marty) Smith's comment, August 2, 2012 6:31 AM
Gunter thanks for the Rescoop to Social Media & Sustainability (both topics dear to my heart). Marty
Scooped by Brian Yanish - MarketingHits.com
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Oldest General Store in America Closes - Lessons to learn

Oldest General Store in America Closes - Lessons to learn | MarketingHits | Scoop.it

After 224 years, America’s oldest general store, Gray’s Store in Adamsville, Rhode Island had to close its doors. The news was first reported on Saturday, as feelings of national pride were swelling with the first full day of the Olympic competitions. Then, on Sunday, July 29, Gray’s was no more.

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Correct Sizing for Your Social Media Images (infographic)

Correct Sizing for Your Social Media Images (infographic) | MarketingHits | Scoop.it
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Is Microsoft's Outlook.com Better Than Gmail?

Today Microsoft launched outlook.com, the much needed refresh of its lackluster Hotmail service. Is Microsoft's take on email enough to dethrone your go-to mail provider? Early signs are positive...
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Have Fun Destroying Web Pages with Font Bomb

Have Fun Destroying Web Pages with Font Bomb | MarketingHits | Scoop.it
The next time an annoying commentator leaves a poorly-worded response on your blog, or tweets something offensive at you, don't get mad. Just use Font Bomb.
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Clipboard Goes Mobile With “Private Pinterest”

Clipboard Goes Mobile With “Private Pinterest” | MarketingHits | Scoop.it
That seems to be his touch-off point for Clipboard, which officially launched in May and has just released a mobile site that can pull and save content from the iPhone's “Copy” function. At first blush, Clipboard looks a bit like a Pinterest clone.

Brian's comments: I've been using Clipboard for the past few months, it is one of the best tools for private bookmarking of all kinds of content.
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What will Facebook look like in 2022?

What will Facebook look like in 2022? | MarketingHits | Scoop.it
Facebook won’t always exist. Sure, a company named Facebook will exist and sure, it will have a social network that is hosted on Facebook.com. But Facebook as our go-to social network has a finite lifespan.
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Mars Curiosity - 7 Minutes of Terror - NASA (infographic)

Mars Curiosity - 7 Minutes of Terror - NASA (infographic) | MarketingHits | Scoop.it
This infographic depicts the suspenseful 7 minutes it takes for Curiosity (Mars Science Laboratory) to get from the top of Mars' atmosphere to its surface.
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Blogging Statistics, Facts and Figures In 2012 (Infographic)

Blogging Statistics, Facts and Figures In 2012 (Infographic) | MarketingHits | Scoop.it
Blogging started as an online journal in the 1990′s where people shared their interests, hobbies and thoughts online.


Social media has provided many options for bloggers. You can now blog with Tumblr. You can now be a video blogger on Blogger.com. If you like a Facebook “page” can be the the public platform of choice for expressing yourself. If you want to keep it short and sweet then Twitter is the micro bloggers paradise. We all don’t have to write 1,000 words epiphanies.

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Rescooped by Brian Yanish - MarketingHits.com from 21st Century Learning and Teaching
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Mobile Web is Not COMING It’s HERE Just In Case You Haven’t Noticed [Infographic]

Mobile Web is Not COMING It’s HERE Just In Case You Haven’t Noticed [Infographic] | MarketingHits | Scoop.it

Mobile web is growing probably faster than the rate of traditional Internet upon its first introduction.   This is primarily due to the demand, the ability of mobile companies to mass produce the t...


Via Miguel Rodriguez, Gust MEES
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iPhone Add-On Will Let You Shoot 3D Pics, Videos

iPhone Add-On Will Let You Shoot 3D Pics, Videos | MarketingHits | Scoop.it
A cone-shaped add-on for the iPhone 4 and 4S will let you shoot 3D pictures and video from an easy to use app.
3DCone, the brainchild of Saturn3Designs, converts your iPhone into a a stereoscopic camera.
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Rescooped by Brian Yanish - MarketingHits.com from All Infographics
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How to Design Logo that are Unique and Unforgettable? | All Infographics

How to Design Logo that are Unique and Unforgettable? | All Infographics | MarketingHits | Scoop.it

Infographics on Designing Logo which sell Business Product/Services by Startup Business Checklist on Designing Wonderful and Unique Logo for Company Business...


Via Chintan Jain
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Rescooped by Brian Yanish - MarketingHits.com from Marketing Revolution
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More Community Faster With Scoop.it Than Twitter

More Community Faster With Scoop.it Than Twitter | MarketingHits | Scoop.it

Scoop.it Vs. Twitter
Wow, I realized today that Scoop.it has helped build a community that is 30% as large as Twitter in 20% of the time and half the effort (granted that is a judgment call and not in the data :).

Twitter - 1,800 followers since 208 (5 years)
Scoopit - 630 followers since 2011 (1 year)

35% of my total Twitter community built in 20% of the time.

Churn
The Revolutions may have lost some people who subscribed on Scoop.it, but I haven't noticed. Twitter churns 5% of my @ScentTrail community a day. There are Twitter accounts set up to unfollow the minute you follow (had fun toggling an account set up this way the other day). Twitter's list churn is 100% greater than Scoop.it.

Spammers & Trolls
Part of this big churn number is the people using Twitter for spam. Let's knock on wood together as we note how blissfully spam and troll (people who say mean things just to get a rise) free Scoop.it is.

Effort Level
Twitter takes much more work EXCEPT when I use Scoop.it as the master manager. I manage 4 Twitter accounts and @Scenttrail (https://twitter.com/ScentTrail ) is the easiest because it is tied to my Scoop.it.

SEO Value
Twitter had great SEO but their inability to be bought or play nice with Google has vastly reduced the power that was there in 2008. I haven't done the research to know how badly content supported by Twitter has fallen, but it FEELS like it has reduced its SEO power footprint since my Twitter feed pulled a PR5 within weeks of going up. Scoop.it, on the other hand has done great earning absolute #1 on "Curation Revolution" since I put it up.

I'm not saying drop Twitter. I am saying Scoop.it is producing more results for less effort and is earning its place right in the middle of all of my social marketing as I stated in a ScentTrail Marketing post a few days ago:

Likes and Likes of New Scoop.it UI

http://www.scoop.it/t/curation-revolution/p/2205046197/likes-and-likes-of-new-scoop-it-user-interface

Brian Yanish: Great note from my friend and uber-curator Brian
http://www.scoop.it/u/brian-yanish

I agree Scoop.it is my Twitter content manager. Twitter does give me a large number of hits back to my Scooped content. Another plus is Scoop.it has helped to build my Twiiter followers. Scoop good content and guess what, people will follow. Good content curation takes time and planning.

Marty - Brian is right, as he usually is, I undercounted how valuable Twitter has been in building my Scoop.it community. Doubtful my community would have grown as fast without the help of the roughly 1,500 people I started tweeting my Scoops to.

I've noticed that I gain quality Twitter followers by using Scoop.it because the auto-tweet usually includes the Twitter handle of the source. My list gain is at least 10% from this kind of inclusion since people I follow and Rescoop see my follow and return the favor.

This conversation reminds me of another Scoop.it benefit - not limited to 140 characters (lol) :). M

TY to Brian and highly recommend following him on Scoop.it and Twitter (@MarketingHits https://twitter.com/MarketingHits ).



Via Martin (Marty) Smith
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John van den Brink's comment, August 2, 2012 6:20 AM
Great post Martin. Thanks
Brian Yanish - MarketingHits.com's comment, August 2, 2012 6:37 AM
I agree Scoop.it is my Twitter content manager. Twitter does give me a large number of hits back to my Scooped content.

Another plus is Scoop.it has helped to build my Twiiter followers. Scoop good content and guess what, people will follow.

Good content curation takes time and planning.

Martin (Marty) Smith's comment, August 2, 2012 6:48 AM
Thanks Brian. Pulled your note up into the post. You are right as usual and helped me expand my thinking as usual :). Marty
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Bot problem? Facebook estimates 8.7% of users are duplicate, miscategorized or spam accounts

Bot problem? Facebook estimates 8.7% of users are duplicate, miscategorized or spam accounts | MarketingHits | Scoop.it

Facebook says 8.7 percent of its monthly active user total might violate terms of service and be either duplicate, miscategorized or “undesirable” accounts meant for spamming, according to a filing with the Securities and Exchange Commission.


In its quarterly report, Facebook provided updated numbers and new details about illegitimate accounts, which could represent about 83 million users. The company estimates 4.8 percent of its 955 million monthly active users are duplicate accounts. For instance, a user may use one account for connecting with work acquaintances and another for family and close friends.


Facebook says 2.4 percent of accounts are likely miscategorized accounts where users have created personal profiles for a business, organization or pet. These entities should be represented on Facebook with pages, not profiles, according to the social network’s terms of service.

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8 Clever tricks to make Pinterest work for B2B

8 Clever tricks to make Pinterest work for B2B | MarketingHits | Scoop.it
If you’re clever, you can make Pinterest work for B2B - by thinking about it less as a tool for e-commerce but more as a visual representation of what you do.


Everybody is still talking about Pinterest. In the last year the site has gone from having 700,000 unique users to over 20 million. The site has a strong bias towards the B2C (business to consumer) sector – interiors, style, food and crafts are the most pinned categories on the site.


That said, if you’re clever, you can make Pinterest work for B2B too – by thinking about it less as a tool for e-commerce but more as a visual representation of what you do. Here’s how:


  • Pinterest as a showcase for your business – Think about what you do, the key topics in your sector and what your target market might be interested in is a great place to start. Make sure you have a full profile, including your social network links, profile picture, bio and, most importantly, a link to your website.
  • Start with a company information board -This is the place to tell people about what you do, link people to your websites and social networks – it is your business in a visual format. Check out the ‘Find us’ board we set up for Our Social Times here.
  • Optimise your website for Pinterest – Make your site more visual with images that can be pinned, and add a ‘Pin It’ button to your site so people visiting can add to their Pinterest boards. Create a board with pins showing what you do, whether you offer services such as accountancy or products like heavy machinery.
  • Infographics – These are really popular on Pinterest, and chances are there will be one related to your sector. Search on Pinterest for keywords, make your own infographics or find infographics using sites like visual.ly. Pin and repin them and feature them on your Facebook page.
  • Free downloads, eBooks and white papers - These make great reasons to click through from Pinterest to your site. Give each an attractive cover image/page and pin this to your board, then link through to your website where people sign up to receive the paper by email. This way you’ll build a better Pinterest profile and grow your email list at the same time.
  • Find your counterparts - This might be clients, colleagues or industry blogs. Follow their boards, repin their content and, off Pinterest, start pinning images, blog posts, infographics that would be interesting to your followers.
  • Cross promote – Think about Pinterest as a way to feed content in to your other social networks. Images, infographics and video all transfer really well, especially to your Facebook page. Be selective about this though, you don’t want to flood your networks with Pinterest content.
  • Be social – Repin, comment and follow others. By networking on the site you’ll build more followers and your pins will be repinned more often. Find people who are interested in the same subjects as you and repin their pins that would be interesting to your audience.
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Here's The Why - Make Blog Reading Part Of Your Day

Here's The Why - Make Blog Reading Part Of Your Day | MarketingHits | Scoop.it

We’re constantly being told how important it is to read blog related to our industry and keep up with the news of the day. By taking on this practice it keeps us in the loop, alerts us to conversations happening off our site, and it gives us fodder for our own blogging and/or social media updates.


But…with everything else you have to do, how are you supposed to find the time to read those blogs in the first place? How can you move blog reading from a “should do” to an “already done?”


As someone who has always had to make time for blog reading (and writing) this is one issue I’m particularly sensitive to. Because, as a business owner, you can’t afford to miss important industry updates or not know what’s going on. You have to be alert so that you can take advantage of what’s happening around you.


Reading blogs is your job.

This article features five ways to make blog reading part of your day:


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