Are you actively using social media to engage with your members? As more and more of them rely on social networks and online research to forge business relationships
There aren’t too many days that I’m not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business – and I’m happy with the upgrade I made to a premium account earlier this year. Here are some fantastic tips from leading social media and LinkedIn users from around the web. Be sure to share the tips and follow the folks that provided such great information!
Post-it Notes may be a product of the analog era, but they continue to stick around – literally, that is – covering walls, windows, monitor screens and more, remaining an office worker’s go-to-tool for small scribbles, quick thoughts, and ideas. Now the company behind Post-it, 3M, is hoping to port Post-it notes to the small screen, with a new mobile app that lets you capture, organize and share your notes from your iPhone or iPad.
The new app will be especially helpful for documenting collaboration sessions at work – the kind that leave the walls covered in colorful little stickies.
Looks like a useful app for Post-it brainstorming meetings.
There’s so much content being produced on the web right now that I’m truly having a difficult time finding articles of value – albeit through search, social or promotion. I am shocked at how shallow many of the content marketing strategies are on corporate sites. Some just had recent news and press releases about the company, others have an array of lists, others have feature releases about their products, and others only had heavy thought leadership content.
While much of the content is well-produced, it’s often uni-dimensional. In other words, the same messaging focused on the same type of visitor with the same medium… in every piece of content. In my opinion, there are multiple dimensions to a balanced content strategy.
It happens all the time. You upload a sweet new set of ads you're sure is going to pump new life into your display campaign. But then it either gets disapproved at the gate, or flagged a couple of days later.
There are a bunch of resources out there about text ad disapprovals but unfortunately not enough about display ads and their extra policies.
This post leads you through some of the main questions you should be asking to find the root problem of your disapproval – from URLs, to text content, to image elements, and animation code.
Lets start with the elements that affect both static and animated ads.
You’re a busy marketer; it’s likely that you’re keeping tabs on more than one Google Analytics account, and that’s just a small part of your job. Manually tracking important fluctuations in your data, like a big boost in traffic or a huge drop in conversions, would mean your eyes are glued to your account 24/7. We know you’ve got better things to do!
But staying on top of these variations is critical––they can mean anything from a broken conversion form to a huge press mention. They can also alert you to a ruptured connection between your website and Google Analytics or tip you off to a problematic landing page.
Luckily, Google Analytics provides a way to automatically track variations in key metrics for your website: Intelligence Events. It’s like having a virtual assistant for Google Analytics who has access to key data about your business and makes sure you see the important stuff right away (that is, if you know how to put it to work).
Social media isn't just for social media anymore. Increasingly, it's doubling as an ecommerce platform – meaning impulse buying has never been so mindlessly easy.
Twitter recently started testing a "Buy" button, which allows users to make purchases directly from the company's mobile app in a seamless couple-of-clicks transaction.
San Francisco-based payments startup Stripe is powering this embedded purchasing feature, and now Recode reports that it is also behind Facebook's "Buy" button, which the social network announced it was testing back in July.
t’s no secret that visuals boost the quality and success of any marketing content on the web. Whether it be a webpage, a blog post, a white paper or eBook, image choices can make the difference between someone clicking on a post or passing it up completely. But, all too often, content marketers make the mistake of relying too heavily on the same old boring stock images, without giving much thought to their content. It isn’t that stock images in themselves are bad. They are professionally shot and cover a wide variety of subjects. But even those subjects that lend themselves naturally to visual representation aren’t always easy to come up with, due to the sometimes competing priorities and multi-faceted nature of content marketing. You want your images to relate to your brand, while grabbing the audience’s attention, and be the embodiment of the topic all at once, and that takes a bit of research. In many ways, the images you pick are as important as the content itself, maybe more so.
90 of the companies in the UK’s FTSE 100 share index have a presence on Twitter, sending out more than 1.4 million tweets collectively over the past year.
Communications agency Battenhall published their second annual report which looks at how FTSE 100 companies use Twitter, and found that just 10 companies in the index do not have a Twitter account, down from 12 last year.
Hello autumn, welcome back! Today is a special day, the first day of Autumn. To celebrate it, we prepared for you a freebie, not just one, but 10 Autumn Facebook timelines.
They are in JPG format, so you just press download, pick your favorite one and change your timeline.
As the holiday season approaches, marketers are gearing up for their campaigns. Just like the pumpkin spice must flow, so must the marketing dollars. A new infographic from Offerpop makes a few predictions about 2014 holiday marketing trends.
Holiday spending usually accounts for more than $600 billion in marketing dollars, but this year the total is expected to be eight percent higher. The primary goal for more than 60 percent of marketers surveyed is to drive sales and expand brand reach. Nearly 20 percent want to generate qualified leads, and others want to drive traffic to their websites.
Hootsuite’s social management platform is about to add a powerful tool for businesses that use social media for customer service: the telephone.
By the end of the year, Hootsuite plans to give businesses the ability to offer customers complaining on social media, the chance to call customer service directly about the issue.
And, as anyone who has been caught in customer service hell will appreciate, the call center will be provided with the original complaint, saving the consumer from having to repeat it.
In a recent survey, small business owners across the U.S. were asked how they got their starts and what brought them the most success, as well as their biggest regrets. Intuit visualizes their responses in the handy infographic below. For those looking to tackle the endeavor of starting your own business, insight from other business owners might help, and surprise you. Whether it be learning from their mistakes or benefitting from their tips for success, these figures offer a wonderful overview of how small businesses in the U.S. get started.
The majority (64%) of American small businesses start with less than $10,000 and 75% of business owners start their companies with their own personal savings. Most of them agree that the first year is the toughest, so don’t let first year failures bring you down. Sixty-eight percent of small business owners remarked that if they could do one thing differently, it would be investing a lot more time and energy into mastering financial management. On a similar token, 29% say they would have hired an accountant to do it for them. Take their advice and follow the 3 steps for financial management listed in the infographic below.
Social media intelligence is the act of gathering information from social media sites, which can be both intrusive or non-intrusive, and collecting data from open and closed social networks. For small businesses, the use of social media intelligence can be a guiding factor in future strategic business decisions.
To succeed at gathering social media intelligence, you need the right tools and knowledge of how to use the information you have gained. To help you do that, we have highlighted 4 ways businesses can use social media intelligence to make business decisions and learn about their customers.
Here are 4 ways to use social media intelligence for your business
Social media networks are playing a huge role in helping shoppers make the right buying decisions. The need of the hour, for eCommerce stores, is to smartly embrace different social channels such as Facebook, Twitter, Instagram, YouTube, etc. to gain attention of the ever-growing social media audience.
Let’s take a look at 10 ways to use social media for eCommerce business:
Twitter is planning to test targeting advertising to fans tweeting about movies. The move was reported first by the Hollywood Reporter.
The program, similar to Twitter’s existing TV conversation targeting, will give studios the ability to show ads to people discussing upcoming movies or characters in those films. It will also include targeting of people who show interest in movies in general.
Twitter says its data shows that conversations on Twitter are a major influence on movie choice.
Social selling: how to influence buyers before they’ve even contacted you
‘Social selling’ is the current buzzword in sales circles. Whilst many do not believe the actual function of ‘selling’ has inherently changed, the advance of social media is affecting the sales cycle…and it’s all good news!
Savvy sales staff can now use social media as an additional tool to hook, educate, communicate with and nurture prospective buyers. This can potentially accelerate the sales cycle and provide customers with more confidence that they are buying the right product from the right company for the right reasons.
But is this the only thing social media can do for your organisation and sales teams? What about using social media before the ‘selling’ even starts?
nstagram’s first update to its timelapse app Hyperlapse will let you create mini-travelogues of your face hurtling through the world. Hyperlapse now lets you capture timelapses with the front-facing camera to create what Instagram calls a #Selfielapse. The app also now supports iPhone 6 and 6 Plus screen sizes.
Nearly half of employed men (46 percent) admit to being likely to lose the electronic device they use for work and all the important company files on it, compared to only 27 percent of employed women. And young men are the worst — with a whopping 60 percent of men ages 18 to 34 years-old owning up to likely device loss, compared to 30 percent of women in the same age group.
Multi-touch attribution is a modern approach to modeling marketing impact.
Back in May, three attribution technology vendors — Adometry, Convertro and DC Storm — were acquired by Google, AOL, and Rakuten Marketing respectively. Clearly, attribution is now being seen as integral to the future of digital marketing, and is rapidly rising in priority for many marketing organizations.
Today, there are many different approaches to attribution floating around, ranging from the basic to the incredibly sophisticated. While the advancement of attribution is an exciting development, there are still many limitations on model accuracy — and each approach has its own strengths and drawbacks.
Understanding these caveats should help marketers choose the appropriate attribution solution, comprehend results, and better act on the insights and recommendations generated.
(For a broader review of different approaches to marketing impact modeling, please refer to my previous article on this topic.)
In March a new social network launched promising the opposite business model to Facebook, i.e. not selling ads based on user data and instead relying on, perhaps, paid premium features to keep going. Ello then sunk without a trace until, in the last 24-48 hours or so, activity on the site completely blew up. And this is a pretty basic social network with the bare minimum of features. Why? A combination of factors.
Perhaps it was Facebook’s trenchant stance against LGBT users having both a real name and ‘persona’ name. Ello got traction with the LGBT community after Facebook disabled the accounts of some drag artists who used their performance names instead of their “real” names. Musicians with stage names have also complained.
Or perhaps it was famous drag queen Ru Paul tweeting about it?
Just 5 percent of U.S. adults have made a purchase via a social media site. Partly that’s because buying directly from a platform such as Twitter and Facebook has never really been an option for consumers, and shopping options from third parties have always been a little bit cumbersome to implement (and converted poorly as a result).
However, with the launch of the Twitter and Facebook ‘buy’ buttons, everything changes. Now, it’s going to be really easy for customers to buy directly from their favourite brands on their favourite social platforms. So what do Twitter and Facebook need to do to maximise this purchase power?