Everything worthy of pursuing begins from knowing what you want. At least, it would have been nice if it were that way for business owners and marketers.
Assuming you could nail down on what you want, a few things stick out like a sore thumb. Social media gets you reach, build your brand, seed traffic to your web properties, and helps you build real relationships with people.
Yet, social media – as a medium – is as vague as it can get. It’s easy to get into a “vain mode” and look at things that don’t really make an impact – like follower counts and number of fans. When you do that, you are just feeding your ego and doing nothing for your business as John hall, a contributor for Forbes.com, puts it. John lists out “vanity metrics” like the number of fans or followers, comments, shares, and the like.
It’s another thing if you have a lot of those coming at you (do celebrate) but these are not the numbers you look for, measure, or go home to write mom about.