Facebook co-founder and CEO Mark Zuckerberg has revised his goal for WhatsApp. Having previously said the messaging service should aim to reach 1 billion users, he is now aiming for at least double that number.
Bluetooth-speaker manufacturer Jam Wireless Audio may have been one of the first brands to tap the newHyperlapse time-lapse video application from Instagram for marketing purposes, but it now has plenty of company, as the Facebook-owned photo- and video-sharing network shared some more examples in a post on the Instagram for Business blog.
Unless you've been living under a rock - in a place far, far away - you cannot possibly have missed the viral phenomenon that has been the#ALSIceBucketChallenge. In 28 days between July and August of this year, the campaign is reported to have raised $85 million for the ALS charity. YouTube has cited about 2,330,000 videos related to the Ice Bucket Challenge, and between June 1 and August 17, more than 28 million people had joined the Ice Bucket Challenge conversation on Facebook, including posting, commenting, or liking a challenge post on about 2.4 million videos posted on Facebook. A quick Instagram search reveals almost 1.5 million posts on the challenge on that social network.
Do you want to be a sought-after resource in your niche?
Do you need tips on how to become a Twitter influencer?
To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.
This article shows you the two most important types of Twitter influencers and how you can become one.
Careful research, interesting content and a unique design all make for a great infographic, but without effective distribution and good search visibility, your efforts will go to waste. Here are five tips to ensure your infographics get the Google juice and social shares they deserve:
Video is now the preferred medium for consuming and sharing ideas. Thanks to advancements in technology, an increase in the quality of consumer cameras, and the speed of the internet, individuals, companies and governments are increasingly using video to educate, entertain or inspire. Globally, IP video traffic will be 79 percent of all consumer internet traffic in 2018, up from 66 percent in 2013. Visual content is the most powerful medium to cut through web clutter. Here are seven reasons why video is the king of content.
If your brand has a visual element, and you haven’t checked out Instagram’s Hyperlapse yet then hurry up and join the party! Brands such as National Geographic, Taco Bell, Mercedes and even Jimmy Fallon have already begun posting with it, giving a whole new dimension to their Instagramming. Bonus! With one little trick, that we’ll share with you, your amazing Hyperlapse videos can be embedded onto Twitter.
VentureBeat reports that, when it comes to paid advertising on social media platforms, YouTube is king.
YouTube is the clear winner in a few key areas compared to other social platforms, including introducing new products to customers, and helping consumers make purchasing decisions. The information was taken from a new study Aol Platforms released today.
The report looked at data found within 500 million clicks and 15 million conversions during the first quarter of 2014. Social purchase interactions were tracked through Convertro’s attribution technology. This then determined which platforms had affected online sales and at what point in the purchasing decision they had influence on the consumer.
Not too long ago, the extent of most small businesses’ online strategies involved deciding what their website should look like. Now there are far more things to consider. There is the question of SEO to help boost you up the results pages. There’s content marketing, e-commerce options, and—increasingly—the valuable but time consuming task of social media marketing.
Given the fact that almost three quarters of adult internet users now regularly use at least one social media platform, social media marketing provides a unique and unparalleled opportunity to engage with your customer base.
Consumers often use social media as an “assist” for purchasing when trying to determine the legitimacy and reputation of a product, with 61% of shoppers conducting online research before making a purchase. Word of mouth referrals are common and your social media profiles are an ideal way to spread your brand message and build lasting relationships with your customers.
Social media can have benefits in both SEO and relationship-building terms, but it can be time-consuming. This is turn means devoting resources to the task–whether that involves paying an employee or freelancer or devoting your own time which could be better spent elsewhere.
Social media has evolved into this weird, quasi-realm of friends and advertisers, the former of which promotes the latter from time to time. Personally, I had a hard time even accepting the fact that businesses used Facebook (and Instagram, Twitter, etc.) for marketing. That is, of course, until I started doing it myself.
Bad social media marketing is like going through a parking garage in a fancy hotel and putting “Buy Used Cars Here!” flyers underneath windshield wipers of six-figure convertibles. It’s tacky, inappropriate and annoying.
To avoid being “That Brand” on Facebook and other platforms, the first step is to understand why a person may or may not follow you. Here are a few reasons why someone would objectively hate your business’ online persona to get you started:
Retargeting is changing digital marketing today, but some still don’t understand all of the aspects of this advanced ad approach. Basically, retargeting lets advertisers stay top of mind with consumers who have already visited a company’s website or mobile app by displaying tailored ads that reflect the type of intent and interaction they’ve shown on the website.
The approach has been so effective that 76% of marketers plan to increase their retargeting budget in 2014. And one of the most powerful platforms for retargeting has proven to be Facebook. Over the past two years, more and more advertisers have adopted retargeting on Facebook as a way to drive conversions, lead generation, and app downloads. It’s no secret that retargeting on social media has completely converted digital marketing, so now discover how retargeting on Facebook can bring results within reach.
When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed.