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Scooped by Brian Yanish - MarketingHits.com
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Big Data Infographic of the Week: Conspicuous Consumption

Big Data Infographic of the Week: Conspicuous Consumption | MarketingHits | Scoop.it

This week’s winning Big Data Infographic from Fast Company uses data from a study by the University of California, San Diego to show what’s happening with our daily data consumption habits. It states that the total number of bytes bitten by Americans has upped by 6% per year and now stands at an incredibly huge sounding 3.6 zettabytes (or one billion trillion bytes, if that’s easier to imagine). They break down what 3.6 zettabytes, or 34 gigabytes a day, means in terms of daily consumption.

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10 Things That Drive me Batty About Klout’s User Experience

10 Things That Drive me Batty About Klout’s User Experience | MarketingHits | Scoop.it

Does Klout accurately measure anything resembling influence? There has been a lot of debate about this question, yet for the purpose of this post, my answer is: Who cares because their user interface sucks.Regardless of your view on the foundations of Klout’s metrics, it’s hard to deny that Klout has managed to build a lot of clout for it’s brand in recent years. Yet Klout is one of those online services whose user experience doesn’t come close to living up to its brand.


About the Klout brand, I must say at the outset that I think it’s genius. Everyone online wants clout, there is little question of that. Adding the K and the bold orange score badge is pure branding genius.

But the rest of the user experience doesn’t even come close to this brand impression. I find myself constantly tripping over Klout’s crappy user experience, in part, because the brand leads me to expect so much more.


If Klout really wants to build a loyal user base for its influence measurement system, it needs to fix these issues:


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Scooped by Brian Yanish - MarketingHits.com
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Have you seen the new Klout.com?

Have you seen the new Klout.com? | MarketingHits | Scoop.it

Klout launched a preview of their new site refresh today to a few select users. One of the big changes is that the new Klout pulls in even more data to create it’s influence scores.


Previously Klout pulled in less than 100 metrics to create their scores. It now utilizes over 400+ data sources. That is over 4 times as much data. I can’t say how much better the scoring algorithms are, but we will be looking into this for a more informed response. But this much more data is an impressive add on to the service.


From the Founder

We got a quick look at the site refresh from Joe Fernandez, Klout CEO, who shared these thoughts.


“Besides an updated scoring algorithm that increases the number of data sources to over 400 and includes real-world influence from Wikipedia, the big change is the introduction of Klout “moments”. Moments is the story of your influence – it puts more emphasis on showcasing your best content and less emphasis on your raw Score. You will also find a new dashboard that adds a huge layer of transparency by displaying the impact of every interaction on your Score.


We are really proud of this release and hope you like it. There is still a ton of work to do but we feel like this is a huge step towards our mission of helping every person understand and be recognized for their influence.”


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Scooped by Brian Yanish - MarketingHits.com
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Twitter Handcuffs Client Apps With New API Changes

Twitter Handcuffs Client Apps With New API Changes | MarketingHits | Scoop.it
Twitter’s Michael Sippey announced a bunch of upcoming changes to the company’s API in a blog post today. We’ve already summarized the post, but here’s the big picture: Things are about to get tougher for developers of traditional Twitter client apps.

A lot of the new restrictions come under the category of “Developer Rules of the Road.” For example, developers will now have to follow the Display Guidelines rather than treating them as, well, guidelines. Also, applications that are pre-installed on mobile devices need to be approved by Twitter first.

Perhaps most significantly, apps that require more than 1 million individual “user tokens” will now have to work directly with Twitter. If you’re accessing certain services, such as the home timeline, that are “typically used by traditional client applications”, the threshold is 100,000 user tokens. If an existing app is already over the threshold, it can continue to operate, but once it doubles the user count that it has today, “You’ll be able to maintain your application to serve your users, but you will not be able to add additional users without our permission.” (Emphasis mine.)
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Pinterest Popularity Makes a Case for Visualization (infographic)

Pinterest Popularity Makes a Case for Visualization (infographic) | MarketingHits | Scoop.it

Last week, Pinterest showed the entire Internet love by opening up their sharing platform to all — no invitations required. It’s a great move for what statistics say is the fastest growing social start-up site ever (at least for now). Currently, the sometimes so-called “scrap-booking site” generates four times more revenue per click than Twitter, and a whopping 27 percent more per click than Facebook.


What’s in the secret sauce? A recent study by Netbase & SAP of over 5M impressions from online conversations — including more than 2.5M mentions of Pinterest in blogs, news articles and social networks – reveals the top five things people love most about the platform:


  • 30% of Pinterest users are recipe sharers, and they claim the visuals, matched with social comments, really make them stand out

  • 30% of the conversation praised how the site is beautifully designed and easy to use

  • 20% of the conversation was dedicated to chatting about Pinterest’s growing popularity

  • 10% of the conversation was about ease of use, particularly for planning and organizing events

  • The last 10% of the conversation was about how quickly it becomes a part of a user’s daily routine


On the flip side, Netbase and SAP also covered the things users dislike the most. Aside from the usual (spam and technical issues), Pinterest users are most unhappy with copyright issues and the fact that the platform is a “time suck,” which ends up resulting in the loss of productivity.


What this tells us about the current user experience is nothing new, but it deserves to be repeated: people want dead simple and they want visual. Surely, Pinterest exploded because it was an original idea (rather than a copy of Facebook or Twitter), executed in the right way at the right time, but by keeping those two core values at the center, the the team behind it has kept their audience for a much longer period of time than most.

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Scooped by Brian Yanish - MarketingHits.com
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Mobile Payments Raises Security Concerns

Mobile Payments Raises Security Concerns | MarketingHits | Scoop.it

A new mobile phone payment system announced by 15 major retailers may change the way Americans pay for purchases, but security concerns could make the exchange a hard sell.


The retailers, which include Walmart, Best Buy, 7-11, CVS, Publix and 11 others, announced Tuesday that their Merchant Customer Exchange will allow customers to pay and receive deals at their stores, with more participating companies to be announced in the coming months.


The exchange hasn't released all the details of its new system, but a spokesman for the group said it will make "shopping less expensive."


The retailers account for $1 trillion sales, according to the exchange.


Other mobile payments systems allow users to input their credit card data into an app on their smart phones. Many merchants have scanners at checkouts which allow users to wave their smart phone with its identifying bar code or identification number to make purchases.


Previous breaches at the point of sale for TJ Maxx beginning in 2005 show how large and costly any problems with payment systems can be. TJ Maxx offered its affected 45.6 million customers who had their credit and debit information stolen credit monitoring and paid up to $24 million in a settlement with MasterCard. Michael's, which is a member of the new exchange, had its own security breach in 2011.

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Scooped by Brian Yanish - MarketingHits.com
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Does Your Klout Score Determine Your Value?

Does Your Klout Score Determine Your Value? | MarketingHits | Scoop.it
What makes Adele a better singer than Rebecca Black?

Is it her magical vocals or her higher Klout score?

And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less influential than Uncle Pete, whose Klout score is 35?

These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people’s online influence through “social scoring.”

But the question is this: How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?

Twitter would look very different if Seth Godin were on it.

You Have Become a Number

If you have a social media account, your value as an influencer is already being calculated based on how often you tweet, connect, share and comment.

The measure of your “personal power” is your Klout score. The higher your score, the more “powerful and influential” you are. A high Klout score (say 70 and up) will almost guarantee your chances of getting a better job, higher social status and maybe even better luck on the dating scene!


Influence determined by social scoring is the new way of online marketing.

Believe it or not, there are people who are taking this number very seriously. Some have even started to question the wisdom of going on long vacations after working so hard to build up their Klout scores.
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Scooped by Brian Yanish - MarketingHits.com
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Multi-Channel Funnels in Google Analytics (video)

In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor's initial interest and his or her purchase? Multi-Channel Funnels - in limited pilot in Google Analytics - will tell this complete story by providing true cross channel reporting on the conversion funnel, showing marketers which digital channels customers interact with before purchase.


This new set of reports will help marketers understand how each of their online traffic pieces work together.


--Gain insight into which channels customers interact with during the 30 days prior to conversion


--Marketers can see which channels initiate, assist, and complete conversions.


--Multi-Channel Funnels show interactions with virtually all digital channels, including paid and organic searches, affiliates, social networks, and display ads.

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Why Is There Anime Porn on Subway's Facebook Page? [NSFW]

Why Is There Anime Porn on Subway's Facebook Page? [NSFW] | MarketingHits | Scoop.it

Visitors to Subway’s Facebook Pagegot treated to some off-brand messaging on Wednesday thanks to what appears to be a lack of vigilance regarding the Page’s “Posts by Others” link.


As of this writing, visitors who clicked that link got shown some anime porn by a user named Yichao Ravioli. Ravioli posted at least half a dozen ribald anime images that make creative use of Subway’s signature sandwiches.


David Griner, director of digital content for consultant Luckie & Co., says that Facebook has come a long way with language filters for objectionable posts, but images may still be hard to block. Griner says the good news for Subway is that most people won’t see the posts. “For 99% of the public, going to a post by others is a step too far,” he says. Griner, who manages 48 Facebook Pages on behalf of brands, says he usually schedules times throughout the day to screen for such content.


According to The Daily Dot, the posts came from a Facebook Page dedicated to animated Japanese pop star Miku Hatsune and from a FacePunch forums thread. The report says that the pics weren’t a criticism of Subway but “just a bizarre juxtaposition.

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Is Facebook Advertising Like Burning Money? (infographic)

Is Facebook Advertising Like Burning Money? (infographic) | MarketingHits | Scoop.it
Advertising has evolved rapidly over the last century.


Before the advent of radio and television all you had was the printed advertisement. Ads appeared in newspapers and magazines. Direct mail emerged and many companies leveraged their brand with brochures and leaflets dropped straight into the letterboxes of houses across cities and suburbs.


The madmen of Madison avenue became more creative when television allowed them to beam ideas and images into mullions of homes via a 30 second ad spot.


Today television advertising is still strong but print advertising is rapidly shrinking and has now been surpassed by digital. It is estimated that digital online advertising could reach 30-50% of all advertising spend in the next ten years.

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Engagement is a real metric (infographic)

Engagement is a real metric (infographic) | MarketingHits | Scoop.it

Understanding different aspects of social media could be an intricate task. Considering all the major platforms – Facebook, Twitter, YouTube, Google and others – marketing your brand socially requires a comprehensive approach; much more than just understanding one platform or one metric. Because social media involves a great deal of human interaction in its entire complexity, aggregating results to just one digit would be grossly inaccurate and frankly impossible. That is why many of our customers have already decided to use a dashboard which includes multiple metrics for measuring each of these social networks and different aspects of their performance.

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Rescooped by Brian Yanish - MarketingHits.com from Ecom Revolution
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Phones Curate Email Marketing - Mobile Email Marketing For B2C [Infographic]

Phones Curate Email Marketing - Mobile Email Marketing For B2C [Infographic] | MarketingHits | Scoop.it

Mobile Email Marketing infographic


Marty Note
Phones curate email. If your email doesn't look good on every mobile device your open rates will go down along with your conversions. It is easier to delete emails you don't want from a mobile device. Don't be one of those "don't want" emails just because your email looks bad. Emails must be adaptive at least or you will lose a lot of people off your list and your email marketing dollars, usually the most profitable channel for many B2C retailers, will suffer.


Via John van den Brink, janlgordon, CityLifeMobile, Martin (Marty) Smith
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John van den Brink's comment, April 13, 2012 2:08 AM
Thank you for the re-scoop
Jesús Hernández's comment, April 13, 2012 6:36 AM
Thanks to you!!
Martin (Marty) Smith's comment, August 16, 2012 6:38 AM
Thanks for the Rescoop Nikola. Marty
Rescooped by Brian Yanish - MarketingHits.com from EPIC Infographic
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How Content is Written, Shared, Captured on Video, and Photographed [Infographic]

How Content is Written, Shared, Captured on Video, and Photographed [Infographic] | MarketingHits | Scoop.it

Did you know that there are a whopping 7.38 billion pages on the internet? This infographic by CopyPress explores the four content realms.


Via Jonha Revesencio
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Martin (Marty) Smith's comment, August 17, 2012 11:11 AM
Thanks for picking this cool infographic up and all the other Scoop.it love Torsten. You rock! Have a great weekend. Marty
Scooped by Brian Yanish - MarketingHits.com
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New Ustream App Lets You Broadcast Directly to Facebook

New Ustream App Lets You Broadcast Directly to Facebook | MarketingHits | Scoop.it

A new app from UStream lets you broadcast live video directly from your iPhone to your Facebook feed. Called Broadcast for Friends — or BFF — the app can be used to share a live video to just your group of friends or publicly.


Ustream recently integrated its popular video service with Facebook’s Open Graph, allowing Ustream users to post what they’re watching on the site on Facebook for their friends to see. The popularity of the functionality made the Ustream want to take its mobile strategy to the next level, and allow customers to broadcast directly to the social network.


“We have our underlying technology, the platform of Ustream, and we built it in such a way that we can build really powerful products on top of it,” with Ustream President and Founder (and now CEO) Brad Hunstable told Mashable during a product demo earlier this week.


Videos can be recorded using either the forward-facing or rear-facing camera on your phone, and there are a number of built-in filters — which can be changed while you film –- in order to give your video a distinctive look.


A free download, signing up for BFF simply requires you to authorize the app via Facebook, a natural move since your ultimate goal will of course to be to broadcast the video you record onto the social network.


“The one thing we’re super sensitive about, and we know users will be super sensitive about is access privileges,“ David Thompson, the company’s new SVP of Marketing said while demoing the app.


An Only Me, Friends, and Public option shows up before you start, letting you decide how your video is shared. Your selection only applies to the video as it’s being broadcast live, so if you do a great broadcast for just your friends, you can decide to make the finished product public once you’re done by changing the privacy settings on that clip on Facebook.


Once you select a privacy setting there’s a 3-second countdown and then you’re streaming live.


“One of the most interesting things about this is it’s live,” says Hunstable. “How many times have you recorded a video and then forgot to upload it to Facebook? We’ve eliminated the need to upload at all.”

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4 Things Gotye Can Teach You About Savvy Content Marketing

4 Things Gotye Can Teach You About Savvy Content Marketing | MarketingHits | Scoop.it

Gotye, better known to his parents as Wally De Backer, is the musician that released the ubiquitous song “Somebody That I Used to Know” in 2011. A search on YouTube for “Somebody That I Used to Know” will return over 26,000 copies, remixes, and covers of that song. Lots and lots and lots of covers.


So, to promote his tour dates, Gotye decided to create a social digital asset. Taking advantage of the massive amount of user generated content on the Interwebs, YouTube specifically, he created “Somebodies: A YouTube Orchestra.” This remixed reimagining of his original song quickly went viral with millions of views in the first few days. Not a bad way to kick off an upcoming tour.


While you can’t predict when a digital asset might go viral or enjoy the same level of Gotye’s impressive popularity, there are several lessons all content creators can, and should, take away from his success that will help theirs.

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Rescooped by Brian Yanish - MarketingHits.com from Video Breakthroughs
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The Boxfish Live iPad app searches every word spoken and trending on television

The Boxfish Live iPad app searches every word spoken and trending on television | MarketingHits | Scoop.it

Today Boxfish is officially throwing its hat into the ring after a soft launch earlier this year. At the time, Boxfish fully revealed its plans: Capture every word being spoken on television, load them into its database, make it searchable via its app. But this first iteration was more or less a Web test drive, where we could search and discover television content, but the operation stopped there. Now, the Palo Alto-based startup is lifting the curtain off its official product, an iPad app that allows you to search for TV content in real-time and then acts as a remote, changing the channel to the results as you want to view.


Via Nicolas Weil
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Twitter: A Day in the Life [INFOGRAPHIC]

Twitter: A Day in the Life [INFOGRAPHIC] | MarketingHits | Scoop.it


Woke up, fell out of bed…checked my Twitter right away. Sound familiar? The microblogging network is core to many of our digital lives and content consumption habits. But what really goes on in the Twitter world on a given day? One thing is for sure: What happens on Twitter doesn’t stay on Twitter, and people use it to send link flying about the web like mad.


Tweeters share photos more than anything else, and pics make up more than a third of all links shared on the social network. Articles make up just 16% of shares, while videos come in at just under 10%. Predictably, YouTube dominates there, making up six in 10 video posts. Among photos, most people share directly from Twitter, while Instagram clocks in at 15%.


These stats come to us via Diffbot‘s new Page Classifier API. The tool, according to Diffbot, can identify the type of content behind any web link. Page Classifier analyzed 750,000 links posted on Twitter to create the infographic below, which gives an interesting high-level snapshot of what we share and how.


Among other interesting findings? Seven percent of tweeted links lead to an error page, while 8% link to a product. Live streamed personal video makes up more than 10% of video shares. Most shared news articles don’t come from CNN, The New York Times or Huffington Post — Indonesian site detik.com actually dominates there, according to Diffbot’s analysis.



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Mobile Shopping Research Looks at eBay versus Amazon

Mobile Shopping Research Looks at eBay versus Amazon | MarketingHits | Scoop.it

eBay apparently does a better job of getting the word out about its RedLaser comparison-shopping app for mobile users, but those who have downloaded Amazon's PriceCheck onto their mobile device use it more frequently, according to new research.


Onavo and International Data Corporation (IDC) studied comparison pricing apps such as BarCode Reader, PriceCheck by Amazon, RedLaser by eBay, and ShopSavvy, as well as retail brand apps such as Best Buy, Target, Walgreens and Walmart. They found that mobile shoppers use comparison apps (which compare prices across different retailers) very differently than they use retail apps that are specific to a single major retailer.


eBay versus Amazon
eBay's RedLaser mobile strongly leads on adoption and has over three times the adoption of Amazon's PriceCheck. Notwithstanding, Amazon's PriceCheck is used more frequently each month than RedLaser and ShopSavvy.


The study concluded this may result from Amazon's e-tailing strength and/or a more immersive app experience.

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More than 75% of searches result in click-throughs

More than 75% of searches result in click-throughs | MarketingHits | Scoop.it

More than 75% of searches in July resulted in clicks through to websites, underlining just how adept search engines are at delivering relevant content.


Stats from Experian Hitwise show that Bing and Yahoo had the highest proportion of ‘successful searches’, meaning searches that resulted in a click-through, with 84% and 86% respectively.


Ask and Google both achieved a success rate of 76%, however it should be noted that it is increasingly common for Google to give users the answer to a query without them having to click on something.


As part of its new Knowledge Graph that was rolled out in May, Google now shows information relevant to search queries in a column to the right of the search results.


It also trialled a new interface during the Olympics that essentially acted as a minisite for information relating to all of the events and athletes.


The apparent success rates also clearly aren’t having an impact on search engine traffic.


Data from June shows that although Google’s market share dropped for the first time in four months, the change was fairly negligible and the search engine still accounts for more than 90% of UK searches.

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Rescooped by Brian Yanish - MarketingHits.com from HDSLR
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The stories behind the most stunning Olympics photos - Rough Cuts #HDSLRscoop

Reuters photographers and editors discuss their strategy for covering Olympics track and field events from every angle, such as the highly anticipated men's ...


planetMitch note: Looks like Dan Chung made it into the fun! 


Via planetMitch
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9 Brilliant Inventions Made by Mistake

9 Brilliant Inventions Made by Mistake | MarketingHits | Scoop.it

Without a sloppy scientist, a creative Navy officer's wife, and a hasty sanatorium chef, we might not have penicillin, the Slinky, or Wheaties today.


Think necessity is the mother of invention? Not always. There is a very thin line between brilliant innovation and absolute failure, as some of these inventors famously found out.


Some of the most popular products we use today were accidents stumbled on by clumsy scientists, chefs who spilled things, and misguided inventors who--in the case of the glue used on Post-it Notes--were trying to create the opposite of what they ended up with. But we can all take comfort in knowing even some huge mistakes can come with silver linings, sometimes big enough to change entire industries. And sometimes, even forgetting to wash your hands has its advantages.


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Rescooped by Brian Yanish - MarketingHits.com from WebsiteDesign
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Latest SEO Methods To Rank Higher (infographic)

Latest SEO Methods To Rank Higher (infographic) | MarketingHits | Scoop.it

Penguin and Panda updates have disregarded most of the SEO techniques that worked wonders once. This is the high time when webmasters and website owners need to consider what their end user would like and ultimately what search engines would find natural and rankable. After you build or tweak your website targeting the end user, link building and SEO techniques need to follow the search engines’ quality guidelines. Primary elements of quality SEO and link building that can please Google pets like Penguin and Panda are.

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ROI - Return On Infographics

ROI - Return On Infographics | MarketingHits | Scoop.it
The traffic and social media action impact of infographics vs traditional posts and how it affects your online reach.
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Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | MarketingHits | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.


Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.


This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.


Have a delightful read and day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Rescooped by Brian Yanish - MarketingHits.com from Marketing Revolution
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The Power of a First (Website) Impression In The Blink Of An Eye [INFOGRAPHIC]

The Power of a First (Website) Impression In The Blink Of An Eye [INFOGRAPHIC] | MarketingHits | Scoop.it

Have you ever wondered which elements of your website make the biggest impression? The following infographic is based on a recent eye-tracking study conducted by the Missouri University of Science and Technology depicting:

Marty Note
We know, if we didn't already suspect, from Gladwell's Blink we have seconds before entire worlds are built in our visitors' minds. This infographic about first impressions is fascinating and helpful.

Viewing these stats should rebound all the way to how you design a homepage. If you have seconds what can you convey? Less than you are trying to pitch by at least half (lol). Time to get out Occam's Razor and get a good close shave. Remember Google's clean, sparse lines and cut away things no one is gong to "see" anyway.


Via Sherryl Perry, John van den Brink, Martin (Marty) Smith
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