Among the multitude of tools you can use for ecommerce, very few would regard Google Analytics as the sexiest.
With the tools you’re using to run split tests on your product page, the pieces of software that score your leads and automate parts of the marketing process, and the keyword and display campaign tools you’re using to drive traffic, it’s almost drudgery if you’re suddenly jumping to the tool that only analyzes traffic
That’s a huge misconception; Google Analytics can be pretty great for ecommerce.
For Google Analytics to be pretty great for ecommerce, you need to bring the great. That means going beyond looking at views and visits, and creating Advanced Segments that answer business questions. Here are three that will get you started.