|Scooped by Brian Yanish - MarketingHits.com from StoryBranding: How brands can embrace the power of story|
Another one of the most bizarre incidents related to social media sites was when a nun was asked to leave the convent because she used Facebook too much.
The popularity of social media sites has increased tenfold over the past few years. Being extremely easy to use and very user friendly, social media sites such as Facebook and Twitter are now being used by everyone. Whether young or old, professional or personal, everyone seems to have their own social media profile. As these websites are used by a diverse range of people from all over the world it means that there are always people who are active online no matter what time of the day. Popular websites now also have mobile applications, which provide access to social media sites irrespective of the time or place.
We love our smart phones. For the vast majority of us, checking our phones for emails, text messages, news, and social media updates has become instinctual.
Waiting in line for coffee…check the Weather Network app.
At a red light…text your spouse.
In a meeting…check email.
At the airport…play online poker.
At lunch…take and post an Instagram picture.
In the bathroom…read Facebook posts.
We check our phones often. We do it without thinking. And we do it often.
(Oh, and maybe, just maybe, once in a while we actually call someone.)
Yes, there are several benefits associated with email marketing, but it's often quite difficult to move in the right direction. It takes a lot to make people open your emails, and sometimes, it's even difficult to make your emails pass through Spam filters. All your efforts will go down the drain if your recipients don't receive the email or don't feel excited to have a look at it. And even if you are able to overcome these two hurdles, you will have to deal with another one – that is to make people click the link to improve your click-through rate.
It’s no secret that social media can be used to follow conversations between consumers. To capitalize on this trend, many companies have invested in all manner of systems ranging from simple to complex. Monitoring online conversations is becoming common practice and many companies have adapted their organization so they are able to react quickly and efficiently to customer questions and complaints.
Social listening will come of age over the next few years and much can still be done to take social listening to the next level. This article examines the cornerstones of social listening in the future.
Putting theory into practice – in this article as well
People respond to stories – stories about you, stories about them, stories about the world around them.
Data can tell a compact and highly shareable story if it’s presented the right way. Infographics offer a clean, readable and fun venue for showcasing your visual story – plus, they’re pretty popular right now.
But not every business has the resources to create a good infographic. You might have all the parts you need for a good story but lack the design.
Luckily, a number of free tools can help you.
Creating A Revoltion is HARD
May be hard, but MOVEMENTS are powerful ideas. Campaigns are not movements. Campaigns are more about YOU than THEM. My advice is learn secrets for revolutionaries and remove US vs. THEM makreting in favor of Save The World Marketing.
Watch Marty the "Change Agent" utilize his marketing expertise to move http://www.curecancerstarter.org/ forward.
Halloween is the official kick-off of to the holiday season and this year Nearly 158 million people will participate in Halloween activities in the U.S. alone, according to the National Retail Federation.
And they’ll spend an estimated $6.9 billion: The average celebrate will spend $75.03 on decor, costumes, candy and fun this Halloween. If you’re thinking about Facebook contests and promotions that you can use to boost engagement and grow your fanbase, we’ve got a few right ideas right here!
Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks. By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks. Top areas of growth? India, Indonesia, Mexico, China and Brazil.
Wishpond has put together an infographic featuring data on worldwide social-network use. Check it out to find out what parts of the world are likely to see the greatest growth.
Last week, Content Marketing Institute and MarketingProfs released a new study, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Among its findings, evidence of one growing trend is clear: B2B marketers are using social media at higher rates now than ever before. On average, B2B marketers are leveraging six channels for social media content, compared to five last year.
Targeting their younger clientele, Tokyo-based cosmetics company Shiseido launched a new campaign to educate young women about the importance of healthy skin. The company introduced an interactiveFacebook app that shares helpful tips and real life stories told by women across the world. Future Self users will share beauty tips, personalized advice, and free skincare products via the Facebook newsfeed.
By now, you understand how important social media marketing is for the success of your business. You are doing everything possible to strategize effectively. What you may not understand is how much blogging can help your business.
The more active you are on the various social media channels, the more likely you are to understand how a combination of social media marketing and blogging can help you to achieve heightened success for your business rather than concentrating on one or the other. One of the main purposes of social media is to attract people. Blogging will help you to accomplish that. People love to constantly learn new things.
There are several ways in which you can achieve tremendous success for your business by combining social media marketing and blogging.
Content marketing is the act of distributing relevant content to attract and retain customers in a consistent and relevant manner. This valuable content is produced with the specific intention of changing consumer behavior.
Content should always be produced in conjunction with predetermined goals and strategic plans specifically laid out for a very real purpose. You can’t just simply write a few articles about your products. An assessment of what your potential customers want should be the very bulk of the strategic plan.
Twitter launched its official Twitter For Android app way back in April 2010, but until now the product has only been optimised for mobile devices, and not tablets.
Good news. Yesterday, Twitter For Android was officially released for Android tablets, and it comes with a ton of features, including landscape view, multi-screen view, widgets, a tool that lets you illustrate your tweets, and more.
Angry that Google is planning on using your face and name for the sake of advertisements?
Here’s how to make them not.
If there’s any upside, it’s that opting out is, quite seriously, two clicks away. Two clicks that I only discovered because I went out of my way to look and because I checked the depths of Google Plus (lol). But hey — it’s two clicks from somewhere.
There has been a lot of growth in social media websites lately. Many observers are following this growth quite keenly for various reasons. Some of them are looking to invest in companies. Others are looking tobuild a better brand awareness. In any case, here we present the five most surprising social media statistics from the year 2013.
Should I stay or should I go? It's not just a popular song by The Clash; it's question new visitors to your website ask themselves when they arrive.
At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page.