With Google recently phasing out PLAs (Product Listing Ads), many merchants are left wondering what the Big G could do next to jerk out the digital rug from under their feet. But Google is all about relevancy, and their best way to build on the market share they’ve already captured is by continuing to hone and tweak that relevancy.
Their latest shift? A deeper, more integrated concentration on Google Shopping. According to a study on CPC Strategy, optimized Google Shopping feeds outperformed PLAs in terms of increased revenue, order volume and ROI: