Every 60 seconds, YouTube makes an estimated $10,654.49; at least 1,388 channel subscriptions are formed; and 100 hours of videos are uploaded.
Innovative table designed by Hung Lu Chan encourages people to put down their phones and interact with their friends.
Take a break from technology, eat delicious meals, and have a pleasant conversation with a real person.
Why not? Getting social!
A new application launching today on the iTunes App Store wants to make mobile shopping – including organizing products you like from multiple stores and receiving price drop notifications – as simple as taking a screenshot on your phone. SnapUp, as the app is called, is able to automatically identify and recognize the products you save as screenshots in your iPhone’s Camera Roll, allowing you to then move those products into lists, keep track of sales and other deals, and then finally buy when the price is right.
“The biggest problem in mobile – from a consumer standpoint – is that there’s no way to bookmark anything,” explains Mehta of the challenges faced when mobile shopping. “In order to bookmark something you need to have it work inside each app, and each app has a different UX [user experience] for bookmarking something or sharing it,” he says.
Have you ever wondered how top online retailers are using their marketing spend? Well, now you can find out!
A new infographic reveals how online retailers will be using their marketing budgets over the coming year, including what they plan to spend on mobile and social capabilities.
According to the infographic, which comes from WBR’s eTail team, retailer marketers will be investing more in mobile capabilities, SEO, and multi-channel initiatives over the coming months. Email and search marketing still dominate their spend, however, with 61% of the marketers surveyed spending more than 10% of their budget on both email and search.
When it comes to ROI, email and search marketing still dominate as social media continues to struggle to show a return. In fact, while 82% of marketers are using social media for engagement, only 36% are using it to drive sales.
Content marketing is an ongoing process that is about attracting and engaging your customer then selling. Here are 4 steps to content marketing success
The content marketing cycle
At the end of the day the sales and engagement funnel is not a 20 step scientific formula. None of us follow a straight path to purchase, its a circuitous and winding journey that is more an adventure then a clinical scientific process. But there are some key steps.
Facebook manipulated the News Feeds of hundreds of thousands of people to see if showing them mostly positive or negative posts affected their emotions. The research ignited anger among users, who accused the company of manipulation in the guise of science.
But did Facebook actually break any laws? Mashable talked to law professors to separate fact from fiction.
Are you looking for new ways to say thank you on social media?
Here's how companies are using social media to foster better customer relationships.
Give and take is part of any successful relationship–online or off, business or personal.
In this article will show you eight ways companies are using social media campaigns to thank their customers and foster better customer relationships.
As web designers, are we diametrically opposed to search engine optimization? We know that, at its center, web design is about elevating bland information on a screen into something aesthetically delightful and intuitively recognizable. It’s also about communicating an idea with other humans. Cave men had cave paintings, Ancient Egyptians had hieroglyphs, modern man has web design. Yes, it’s just that important.
So, what happens when the message you’re trying to communicate to other humans must first pass through the unrelenting eye of an emotionally crippled robot? That robot cannot compute the value of aesthetics. On the contrary, it can only operate off of its limited algorithm.
This is precisely why many designers have given up trying to please the robot called SEO.
Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion.
Free to download
Several of today’s top brands are already using data to improve their content marketing strategy and customer conversations in ways that go beyond the checkout experience on their eCommerce sites. They’re using customer information to strengthen the service side of their operations, as well as to optimize the content marketing they publish to their owned media properties (e.g., blogs, microsites, and social media).
This article features a few examples:
Do you use split testing?
Did you know you can split test both your Facebook Page posts and your Facebook ads?
Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.
This article will share how to split test Facebook posts and ads.
Agency Design Develop aims to help homeless people by converting billboard advertisements into living spaces.
Now that's smart advertising!
When it comes to marketing your business online, simply having a website isn't enough to make your brand successful.
You need a website that actually works at attracting and converting new customers.
But how do you ensure this?
By measuring your website performance metrics and refining your website based on those analytics. Even a few months is enough time for your website to become ineffective, meaning you could be losing out on conversions and potential customers.
There are several ways to measure your website marketing performance, all of which you should be analyzing on a monthly or bi-monthly basis.
Surprise. Surprise. Oh, no. It happens all too often when businesses are ready to upgrade, refresh, or move their website. Often, startup businesses choose a do-it-yourself (DIY) website wizard setup years ago as a free, starter site. Sometimes an unscrupulous web designer or host has registered their domain name “for them” — using their contact information.
Correcting domain name ownership can become very time consuming and sometimes impossible without legal action. The person or entity that owns your domain name also has the power to take down your website or hijack your domain name! Here’s how you can check your domain name contacts, ownership, and protect your website.
Thanks to the rise in content marketing, content writers are high in demand -- but what exactly differentiates them from other writers? Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial minded writers. If you're curious about getting started in content marketing, we've put together a guide that should tell you if you are cut out for the job.
Getting high quality traffic to your website is very important, especially when you are undertaking a digital marketing campaign. The social media platform has become a popular tool for helping websites in improving its search ranking and search engine optimization process. A strong social signal can significantly enhance the popularity of your brand and in driving quality traffic to your business. Measuring social signals, thus has become an important aspect of your SEO and digital marketing goals and with the help of social analytics, you can manage to pull together measurable metrics that can help you optimize your social media marketing campaign.
Since the introduction of the Google Hummingbird Algorithm, Google has combined Google Places with Google+ Local and rebranded it as “Google My Business.” This change from Google shows that they understand the importance for businesses with a high...
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...
Have a win/win strategy by combining both content creation and curation. Why?
Content creation = The you & your business
Your ideas, products, business and services
Content curation = The world around you and your business
By curating and sharing other peoples content (OPC) and including your comments/insights you now have opened up a whole new avenue to reach and influence others, including potential customers or clients.