Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance.
We now live in never-ending streams of new and interesting content. On our mobile devices, on our televisions, in our car, at work and even in the stores where we shop, there are connected and interactive screens filled with unremitting media.
And as a result of these dramatic consumer shifts, marketers are, once again, scrambling to solve their “content marketing problem”. This isn’t new, yet it feels like each marketing discipline is on an island and are building their plans from scratch.