Facebook has announced, yet again, that it will be updating its privacy terms effective January 1, 2015. The good news? Facebook’s new policy is 70 percent shorter than the old one. The bad news? Not a whole lot will change to protect your privacy online. Here are three key takeaways from Facebook’s updated privacy terms:
You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them. You see the early notification tweets: “Peeps – high tweet warning, for the next hour, headed into a tweet chat.”
For those who aren’t engaged in the tweet chat or don’t understand them, a tweet chat may seem like a bunch of noise. You are half right and half almost right. Yes, there may be some associated “noisy tweeting.” However, tweet chats can offer great benefit for you and your business to build new relationships, increase blog readership, build community, increase brand awareness, and even get new followers or Facebook fans!
Are you getting maximum results from your visual content?
Do you use fonts, colors and clever effects to make your company’s images more recognizable?
Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.
In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.
There is nothing wrong with a healthy dose of competition. In fact, competition shows that each party is striving to do their absolute best in order to meet some sort of overall goal. In the world of content marketing, competition can be a bit cutthroat to be seen as the best of the best. Every company wants to be the industry thought leader, the go-to source for quality content or products, and the big brand name that instantly enters clients’ minds. It is a big world out there in content marketing, and competition can feel like it is lurking in every corner.
Consistency in your branding – how you portray your business, or even yourself, to others – is important. For businesses, branding is all about controlling the message and ensuring that your audience (customers, prospective customers, etc.) sees you the way you want to be seen. The internet is no place to start slacking when it comes to your company’s branding. The content you place on the web is, in one way or another, permanent so it’s important to make sure you’re setting the right tone.
There are so many different online platforms – from social media outlets and online directories to your business website – that businesses can take advantage of to promote and expand their web presence, When it comes to social media, it’s not just important to get your social media cover images right. Your posts, blogs, pages and photos all need to reflect the your brand.
Who’s getting it right when it comes to online branding? I’ve picked a few big-name companies that are great examples of what nice, well-rounded branding looks like on the web.
It seems like everyone has a smartphone or tablet nowadays and the numbers certainly back this claim. There are currently 1.75 billion smartphone users around the world, with this number expected to rise to 5.13 billion by 2017. This fast adoption rate is mainly due to the decreasing prices of low end smartphones and the rise in availability of 3G and 4G networks.
The importance of mobile isn’t something you can worry about in the distant future; it’s something you need to focus on now. If your site isn’t optimized for mobile, there’s a good chance you are losing potential customers. Research suggests that 40 percent of users will abandon a site if it takes longer than three seconds to load. If you are struggling to get more customers, it might be that your site isn’t mobile friendly.
We are told to follow the data and the truth will be revealed, but data tells many tales and it depends on the data and how you interpret it. It makes me wonder if anything is definitive if you can present two similar sets of data and draw wildly different conclusions, depending on your emphasis. That’s because data is a tool in the hands of humans and we can interpret it as we choose. And to be clear, this isn’t because we choose to be deliberately deceptive either, although that’s probably true sometimes. It’s because being human, we can bring unintended biases to the data.
It’s a huge conundrum in the age of big data. How do you find definitive answers when you can look at different data points on the same topic and come to different interpretations?
Marketing may be in charge of social media for a company, but customer service teams are the kings of customer engagement, according to the following Sentiment infographic.
So, how do marketing teams and customer service teams approach customer engagement?
Here's a look at the different goals, tools, and skills that marketing and customer service teams employ to support customers.
The customer service team does so by using tools such as social media monitoring, engagement dashboards, CRM integration, personalized routing, supervisor visibility, and access to back-end systems.
More and more companies are discovering the power of content marketing. And online video can be a powerful addition to your content marketing toolkit, giving you a unique and compelling platform to showcase your expertise and set you apart from the competition.
The benefits of video are endless. Many people would rather watch an online video rather than read pages and pages of text on a website. The fact is, people like video and we’ve got the stats to prove it. Here’s a basic overview of why online video is important and some tips on how to add video to your content marketing program.
The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side.
One possible explanation is that the UX discipline is still a “field in evolution." While the report suggests UX infancy might be the cause for this glaring talent gap, another could be that UX and marketing have fundamental core values that are in direct opposition to one another.
The primary function of marketing is to sell to the customer, while the primary function of UX is to serve the needs of the customer. One campaign, one application, or one digital product simply cannot do both.
The 2014 holiday season will break every digital marketing record. Marketers are voting with their wallets, and their goals are clear: they want to drive sales.
So the holiday shopping season will come and go – online retail numbers will be better than ever before, and, in January, digital marketers will be patting themselves on the back and calling it a success.
But what they don’t realize is that 95 percent of brands will deserve a lump of coal in their stockings – because they left sales on the table and didn’t maximize their holiday social opportunity.
If you never start, you’ll never have a chance to fail. But you’ll never have a chance to succeed, either.
So stop pretending you haven’t failed by not trying. Stop procrastinating and go for it. Your dilly-dallying around, your excuses, your poking, playing, puttering and loafing about aren’t fooling anyone. Procrastination is fear cloaked in nonchalance.
Did you hear that? That was the sound of Twitter making another huge, market shaking business decision. Building momentum from their test deployment of the new “buy” button, Twitter has inked a deal with IBM that could revolutionize business intelligence.
Though they seem like an unlikely pair, the team could end up being quite natural, as IBM’s vast processing power and far-reaching and extensive business and enterprise connections are a perfect complement to Twitters huge stores of data, the huge majority of which are sitting in data centers across the country, more or less unanalyzed. This partnership, and the tools it seems likely to produce, should turn out to be critically important to small businesses and executives in growth companies.
People often ask us – “How do I generate new leads through social media?”. It’s a simple question that we’ve learned most small businesses are unable to answer. They have social profiles for their business and even make the effort to post once in a while, but they don’t know exactly how Facebook can actually help them find new leads.
So we thought we’d step back and try to answer this question in straightforward terms that everyone can understand. We even created an infograph to provide clarity (see bottom).
About a year ago we posted about “Why your Facebook Page is failing” and explained how businesses often fail to generate leads from their Facebook pages. In that post we explained how Facebook’s EdgeRank algorithm (which has since changed dramatically) works to determine what others in your network see. Before we get into that level of detail, we’ll start with the basics.
Social selling is part activity, part reputation. If you're writing insightful comments on your prospects' blogs, responding to their tweets, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile doesn't include your three jobs and features a cropped picture of you from prom, you can't really call yourself a social seller.
If you'd like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you're researching potential buyers on LinkedIn to learn more about them, they're looking at your profile to judge whether they want to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile.
A lot can happen in a minute…
- 1.3 million updates/photos shared on Facebook
- 350,000 new tweets
- 100 hours of video uploaded to YouTube
One minute doesn’t seem like much time, but, as this brilliant visualization from Steven Lewis shows, if you blink, you’ll miss a lot. In fact, one of the problems social listening platforms like Brandwatch face is adding meaning to the big numbers we present.
Minute-by-minute charting – released earlier this week – was worked on tirelessly by our engineering team and although it seems like a small change it makes a big difference in how we can now view, analyze and digest the data Brandwatch provides.
Social media has this intoxicating way of luring us: We see a cute cat-falling-off-the-countertop video and we are compelled to add our thoughts; A friend shares the news of his new job and we must say how proud we are of his success; A company professes a high customer satisfaction rating and we beg to differ…. So we type away.
Add a sense of anonymity we often feel when sending thoughts, beliefs, ideas, and frustrations into cyber space, and damage to our reputation is inevitable. Hopefully, the mistakes and missteps we take are small and unnoticed by most. Recently, however, we’ve seen comments made online about the President’s daughters’ demeanor at a media event are leading to a Hill staffer’s resignation, a PR professional’s off-handed comments while en route to vacation caused her firing, and the list of people fired or arrested for inappropriate photos posted to Facebook is a
The rising importance of data to companies (organizations in general, and marketing departments in particular) is changing the perception of marketing's value. In fact, marketing is now so important that CMOs will make the best next-generation CEOs—thanks to their understanding of data and the customer.
‘Tis the season for businesses to feast on holiday-fueled revenue, but are you getting the most out of the holidays with those sales strategies you’ve used year after year? If you’re wondering what else you can do to boost sales for the last little bit of the year, consider “cause marketing.
Cause marketing is a fresh approach and is gaining traction because it can increase trust and loyalty from customers, ultimately leading to more sales. Not to mention the warm fuzzies you’ll get when helping your community! But Cause marketing isn’t just for the holidays. You could also partner up with a non-profit before January 1st to get some added tax write-offs, or plan a cause-marketing event any time of year when your sales aren’t meeting expectations.
A lot's happened since hashtags were first proposed on Twitter. Back then, the first generation iPhone was only a few months old. Superbad made a killing in theatres. J.K. Rowling released the seventh, final, and (arguably) most satisfying book of the Harry Potter series.
It took two years for Twitter to fully embrace the hashtag, and it's been a whirlwind of opportunity and embarrassment for both users and marketers ever since. Just look at this post on successes and failures from seven big brands' Twitter hashtag campaigns to see what I mean.
Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing.
Blogging is not enough. Social media is not enough. There is a methodology that makes up smart content creation and it focuses on attracting, converting and inspiring your target audience — your clients and potential clients. Content needs to engage, inform and delight in order to build market identity, brand ambassadors and new opportunities for business growth and development.
What does this mean for your 2015 content strategy?
A comprehensive content marketing strategy is in order if you want to be not just a successful participant, but a winner, when it comes to creating effective content that fuels your brand awareness.