Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author and his digital consulting agency, VaynerMedia,…
Thanks to the ease of publishing online, virtually anyone can do it now. As a result, the volume of content available on the internet has skyrocketed in the past few years. Back in the early nineties, you had to know how to run a Web server if you wanted to publish online. By the late nineties, sites like GeoCities meant anyone with HTML knowledge could be a publisher. Now, with the growth of simple drag-and-drop blogging tools, all you need is the ability to type on a keyboard (or not, thanks to voice dictation software).
This means we're now inundated with hundreds of news articles, emails, tweets, status updates and more every single day. On the plus side, the online conversation is a lot more dynamic than it was in the early days of dial-up and chat rooms. There are more diverse voices participating in the conversation and it moves much quicker. But let's be honest: the vast majority of online content is irrelevant at best, drivel at worst.
How do we cut through the noise and find content that's truly worth reading? Enter content curators; subject matter experts who have a knack for finding, organizing, contextualizing and sharing the best and most relevant content on a given topic. While the concept of curation is nothing new -- museums and art galleries have been doing it for centuries -- online curation is really coming into its own on several different fronts.
http://www.fastcompany.com/3016916/ricky-gervais-tells-a-story-about-how-he-learned-to-write In this first installment of...
Twitter has filed the official statement for its widely-anticipated initial public offering (IPO) to the Securities and Exchange Commission (SEC), and with the Form S-1 registration the company has unveiled a series of important statistics about...
Dave emphasized that every brand has a story to tell – be it customers who have overcome obstacles, humble beginnings or a glimpse inside the lives of leadership.
Most social strategies are mapped out with specific business objectives in mind such as brand awareness, customer care or sales. But regardless of specific business goals, there’s a central component to any successful social program: building relationships. I recently sat down with Dave Kerpen, co-founder of Likeable Media and New York Times best-selling author of Likeable Social Media, to discuss corporate social programs and the role of relationships.
Relationships are the motivation and driving force behind social media. Connecting with others and finding value in these relationships is why we as consumers use social networks in our daily lives. The companies who find valuable ways to build relationships win share of voice, loyalty and ultimately, new business. The catch is that these relationships aren’t built overnight. They must be nurtured over time by consistently creating great social experiences for your customers.
Some prognosticators are writing off Google+ as a viable social media platform. They are careful not to downplay the impact of the world’s premier search engine or the wild success of Gmail, Drive and YouTube, but some very vocal voices are simply not sold on Google+.
While it’s true that, compared to Facebook, Google+ has far fewer active users. And it has not seen the stratospheric growth of Twitter or even Pinterest. But that hardly means Google+ is
Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. Matt Peters and his data science team.
We've released some of the 2013 data previously, but not the full set until now. So with great pleasure, I present the complete results of this year's survey and correlation data: