But first, you need to understand your customers. Do they live in suburbs or in the city? Do they watch reality shows or PBS? Are they always online or are they oblivious to Facebook, Twitter, and other social networks? Where do they go for advice when they’re thinking about making a purchase?
One of the basic tenets of marketing is to define your target customer. You can’t just begin creating content for your website, social channels, or email campaigns on an ad hoc basis in hopes that someone – anyone! – will find it useful. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Enter buyer personas.
Media is everywhere. Brands are utilizing multiple channels to reach the mobile user wherever they may be- commuting, working, or sitting on their couch. More recently, brands have been using hashtags as the glue that connects all their messaging across channels.
The question now is: How can a brand activate their media to allow users to engage and convert from an ad no matter where they are?
Activating media channels using actiontags allows consumers to instantly respond with a social post – anywhere they encounter a brand’s message or products. This allows brands to drive direct conversion from offline channels and the ability to reach out to every user who has participated with the ad.
As we’ve watched digital networks reshape just about every aspect of business these days, I’ve found that we’ve struggled to come up with the right words and ways to describe a very different way of working. From vast app storesand pervasive streams of big data to enterprise social networks and customer engagement, the rules that Internet-based models of business impose are often very different.
A parody coffee shop mocking Starbucks opened this weekend in Los Angeles and is quickly becoming a sensation on social media.
The shop, "Dumb Starbucks," looks nearly identical to the real Starbucks—with the exception of the word "dumb" being prefixed to the title and menu items.
A Starbucks spokesman told the Wall Street Journal that the company has nothing to do with the new shop, but is looking into it.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally ...
Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.
The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.
Knowing who is in your community is key to success for any and all marketers.
It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Online Digital Community
With the recent changes on LinkedIn it has become more difficult to see the impact of your status messages on your connections, audience and the associated engagement. Back in November LinkedIn removed the option to see historic activities on profiles but you can still see this on some mobile applications, interestingly.
Status has always been a great way to remind people what you are up to, the types of client you work with, the markets you operate in and the values you share. You can read more in this old blog post (link to how to do a status message on LinkedIn blog) but it is less easy to see what has happened with your status messages and if they worked for you or your network.
The content, style and richness of the status message is key in getting good results but that’s for another day.
There are three ways to measure your status impact:
This moving commercial about Bell's whisky does more in two minutes than most movies do in two hours. Give it a try. I went in expecting nothing—I mean, it's a commercial!—and walked away gently holding my heart. It's definitely better than any commercial that aired during the Super Bowl and probably more heartwarming than some Oscar movies.
Usually commercials that make a play for your heart (and maybe your tears and then your dollars) are so obvious in what they're doing that you get desensitized immediately. Like being repeatedly smacked with a heavy hand, you lose feeling for stuff after awhile. This spot by Bell's whiskey spotted by Digg does a great job avoiding that.
How well do you use Twitter? Twitonomy is a Twitter analytics tool that provides simple yet powerful insights and features that help you monitor, manage, track and optimize your activities on Twitter. Twitonomy also allows you to monitor and analyze your competitors. Some of the best features include the well-designed charts and visual analysis. These are not just pretty images; they help generate insights to improve your use of Twitter.
How much do you know about your Twitter activity and that of your competitors?
If you’ve ever tried to sell through newsletters, you’ve probably asked yourself: How can I get new leads? I’ve spent the last couple of years of my professional life helping clients build email lists, using methods that do not require much financial investment and offer good quality data.
As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking.
New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use.
1. Content Marketing in the News
Curation Collisions Create SURPRISE & Surprise Matters
We are OLD even when we are young now. There is no way to remain YOUNG for very long with so much information chasing us. The next generation lives on their phones the one after may be searching the web and emailing as they look through their Google Glass.
Scoop.it CEO @Guillaume Decugismade an interesting offhand suggestion about curation to me a few weeks ago. Guillaume noted how important curation becomes when we slouch toward the point when everything that ever NEEDS to be written has been written.
Guillaume means what I call "rich snippet" curation or content curation where the hand of the curator is present and accounted for. This is the kind of curation many great teacher helped me learn over the past few years - a skill that feels increasingly important in a way that reminds me of how I felt about SEO before there was a new sheriff in town named Navneet Panda.
We learn best by DOING and this GooglePlus post says THANKS to kind and patient teachers who you should FOLLOW on Scoopit and learn content curaiton too:
Brian comment's - I would add @Martin (Marty) Smith himself to this list , not only is he a great curator but is also a fantastic writer who has inspired me to research and learn how to improve my writing skills. He is a marketing expert that is giving back to the community in so many ways.
My Friend @Martin (Marty) Smith has put together a great list of curators. If you haven't followed all of them what are you waiting for.
I would add @Martin (Marty) Smith himself to this list , not only is he a great curator but is also a fantastic writer who has inspired me to research and learn how to improve my writing skills. He is a marketing expert that is giving back to the community in so many ways.
Thanks Marty for including me on your list, honored!