We spend a lot of time researching and writing about the best Twitter strategies. There are so many shades to the service that there’s knowledge to be found about it behind every corner.
Are you wondering whether social media has any real impact on consumer purchasing decisions?
Do you sometimes question the potential of social media marketing?
Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out.
This article shares five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions.
When asked what you do on a daily basis, how often do you find yourself fumbling for an answer and landing on, “Well, I wear a lot of hats…”?
If you’re an SMB marketer, it’s probably quite frequently.
Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.
We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces.
Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs. Why? We hit "publish" and hope that people will come find us -- but they don't even know we've released something new.
Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.
How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter.
Do you need more engaging social media content?
Are you looking for ways to discover great content to share with your fans?
What if there were great tools that surfaced popular content you could share?
This article shares five tools to help you discover great content and brainstorm new ideas.
It may come as a surprise but over the past two years, Facebook has quietly become the most effective email acquisition channel for many nonprofit organizations, campaigns, and small businesses.
The days of Facebook being a channel for just “building awareness” are long gone. Today, we all recognize that awareness alone is not enough to achieve the results we’re looking for.
Impact is the result of action, action beyond like, share or comment.
Today, organizations like Sierra Club, UNICEF and thousands of others are posting content to Facebook that is designed not only to reach and engage people on the social network, but also get their most active supporters opted into email communication as well.
Mark Zuckerberg versus Rupert Murdoch. How much faster did the new media billionaires make their money?
We know that new media businesses are growing at a much faster pace than their old media counterparts. I thought it would be interesting to see just how this is affecting these wealthy businessmen in the media industry. How much faster did these new media billionaires make their money?
Today we're announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant.
“One way is to look at how long people spend reading an article away from Facebook… If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.
Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.”
Content is the driver of many brand experiences - and even if you sell a product, often your marketing and thought leadership content is the filler that keeps the relationship strong and healthy. Great content engages, but it also defines a brand or author and helps people stay focused on the core message or value. Be it games or whitepapers or tweets or micro-sites, content is both integral and inextricable to the relationship. I'm also convinced that it needs to be more personal.
Especially as more social and content marketing is programmatic, the automation of personality can have a big impact on content marketing success. As in any brand personality, the characteristics must be authentic and sustainable. Unlike "human interactions" where we use lots of clues - behavior, physical characteristics, attitudes, beliefs, and demographics - to form opinions and likability, a brand personality is built through every direct or indirect interaction with the brand. Content is a common interaction - usually indirect but often direct, too.
While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data?
It was roughly a year ago that I wrote about the highest open rates since at least 2007 - and now, according to the Epsilon 1Q 2014 Email Trends and Benchmark Report released last month, we've bested that.
According to Epsilon, average open rate across all industries was 32.9 percent in the first quarter of this year - that's 6 percent higher than the 1Q 2013 number (31.1 percent), which was the previous record holder.
Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night.
After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction.
Then, you sat back to wait for the accolades, the reads, the shares, the engagement, the fame.
Let me interrupt this fairy tale with a cold, hard fact. Most of the people that see your article won’t read the whole thing. All that awesome content you wrote? Yeah, a lot of people aren’t even going to read past the headline, fewer still are going to scroll below the fold, and a precious remnant will go through the pain of making it all the way to the end.
How do you feel now?