Do you include shareable social media images with your articles and updates?
This article shows three online design tools to make your own shareable images.
Digital marketers have an evolving arsenal of tools and technologies at their disposal to glean business intelligence, create targeted messages and produce stellar digital experiences — whether online or in a retail outlet.
Biometric facial recognition, digital signage and customized displayed information are being used to better define the needs of customers, personalize the customer experience and increase brand awareness, loyalty and sales.
If done right, real time marketing can create an integrated experience across online, mobile and in-person channels as well as allow for a more personalized customer experience based on business intelligence. It can also educate and assist customers to make more informed purchasing decisions.
I've used Scoop.it since 2010 and have found it to be not only one of the best content curation tools out there, but also a great platform to help build a community of like minded people.
One mistake I see many new Scoop.it users doing is to not link their Scoop.it account to their other social networks.
Thank you for reading, following and sharing.
Using Scoop.it to build a community of like minded people.
10 timely plugins for making social marketing easier!
We have a lot to do every day. Compose tweets. Post tweets. Respond to tweets. Measure impact of tweets. Wash, rinse, and repeat for: Facebook. LinkedIn. Google+. Pinterest. Instagram. Vine. I could go on, but I’m about to give myself a panic attack and want to save you from that.
So, yeah. Social media marketing? It’s hard. And so much of its success relies upon using the right tools. I’m not just talking about what platforms you’re using, or how you collect analytics. Those tools get your work done, but others exist to help you get it done in a timely manner, and ensure that it’s done well.
Brittany shares some great FREE chrome plugins. I think I use them all.
We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress.
Content creation is just as confusing. While marketers know that content creation, especially in the form of SEO-driven pieces, is perhaps their most effective marketing tactic today it can also prove especially frustrating. In fact, according to a recent study from Ascend2, which polled 270 B2B marketing professionals around the world, almost 60 percent identified content creation as their most effective strategy. But still, 54 percent reported that it is an extremely difficult tactic to execute well
“Make your buyer the hero” is a pretty common battle cry in content marketing. Personally, I agree with it completely, and professionally, many of the best marketers in the business – even in the “Business to Business” business – have championed the concept. What often gets overlooked, though, is how heroic you actually have to be (behind the scenes as a content creator) in order to set the stage for your buyers to shine on their own. Luke Skywalker may have been the hero of the original Star Wars films, for example, but it took two of the greatest Jedi masters in Obi Wan Kenobi and Yoda to get him there. As a content creator, you can’t just put your buyers on pedestals with capes and cowls and call them heroes; you have to have walked in your buyers’ shoes and have faced your buyers’ struggles in order to set them on their own paths to success. To make your buyer a hero with content marketing, you have to make yourself a mentor…
Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers.
With so many people using their mobile devices all the time, nobody really pays attention to what they watch on TV, right? Wrong. Of course they do and in fact, they may even pay greater attention, according to Anjali Midha, head of global media and agency research at Twitter.
Content is the fuel of all marketing initiatives today, but without having a story to tell there’s no content for your business to create and distribute. Storytelling is a powerful way to get the message across about what your company does and on a deeper level, what it stands for.
The story your company is telling by educating and entertaining its audience will be the focus of your content, which can help increase the visibility of your business, generate trust, drive traffic to your organization and more.
From e-mail marketing to social media, content supports all your messaging with your customer base and therefore, should be your number one priority when first starting to market your business. Telling your story instead of selling your story is always the best approach to leading a successful marketing campaign.
To avoid common problems with content marketing and craft a compelling story for your startup that drives results from the beginning, follow these four steps.
More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers.
However, just having a blog is not enough. That is like an unlit fuse.
So while there are a growing number of companies with blogs, many tend to be about their company. The articles might be about new hires, awards, company picnics, contract wins, etc. And while that kind of information is appropriate to include on a website, it’s not going to generate many leads. In fact, it’s not even going to get much traffic.
To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. And that kind of content is crucial for generating inbound links to your site that can dramatically improve your search engine rankings.
Content marketing, when done right, should guide consumers based on their specific needs, buying preferences and online behavior. Much has been said about the quality of today’s content, but not enough has been said about how well you understand the consumer compass — a specific interest combined with level of intent. Only then can you determine what content to serve, how to serve it and when.
As more and more people and content come onto the web, the average attention span gets a little bit shorter. That’s what makes it hard for businesses to reach their fans.
Fortunately, businesses have the option to advertise on their platform of choice (right now – Facebook, Twitter, LinkedIn and Google Adwords, including +Post ads). Investing in social advertising is a smart choice for any business – no matter the size or budget. Despite the all the bad press Facebook continually gets about declining reach or that it’s a “pay to play” platform, it’s still a valuable platform to use AND advertise on.
Whether you are starting out or are a seasoned pro at this, there are things to know when running social advertising campaigns.
If you thought the burger couldn’t be reinvented, you were wrong. Burger Kings across Japan are recreating the traditional burger by coloring it black.
So what do you think, would you eat the black burger?
Innovation doesn’t stand still and in this week’s roundup of new social media campaigns, a film company has launched a novel and immersive social media project to promote the release of its forthcoming picture.