Technological advances the past several years have certainly helped smaller businesses. From reducing costs to minimizing delays, automation tools allow smaller entities to compete with the giants in their industry. Despite these improvements, you don’t want to be lulled into a false sense of security of what automation can do to help your business grow.
It’s true – you no longer need a huge marketing budget to communicate directly with your buyer. Technology is changing business models. And, business automation tools are improving the efficiency of many small businesses. No matter the role played by automation in your business, technology alone does not make your business grow.