When we think about social media marketing and growing a businesses’ presence, we often consider each channel as one giant entity. The truth is, each portal has its own unique personality, searchability, and followers.
In order to keep content fresh and up to date, you need to have every employee on the same G+ page. This means a bit of training, but really, only a half hour at the most. Train them how to:
Search for new contactsPost updates+1 other pagesSearch for and add hashtagsMention others in their updatesSearch and join other discussionsAdd their G+ page to their email signatureAdd a G+ badge on all other relevant websites
Via Jaana Nyström