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Scooped by Brian Yanish - MarketingHits.com
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How to Use Google Analytics to Improve Your Social Media Marketing

How to Use Google Analytics to Improve Your Social Media Marketing | MarketingHits | Scoop.it
Have you ever wanted to know which of your links are driving more traffic?

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

This article shows you how to take your social analytics strategy to the next level.
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Rescooped by Brian Yanish - MarketingHits.com from Digital Delights - Digital Tribes
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Infographic: What’s Your Social Media Impression?

Infographic: What’s Your Social Media Impression? | MarketingHits | Scoop.it
“You never get a second chance to make a first impression,” my business professor, Marvin Recht, always reminds his students. Don't make the mistakes that many have made before you.

Via Ana Cristina Pratas
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Scooped by Brian Yanish - MarketingHits.com
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5 Reasons Why You Should Link To Time In YouTube Clips

5 Reasons Why You Should Link To Time In YouTube Clips | MarketingHits | Scoop.it

When it comes to building up your content strategy to include video, most businesses when creating videos, tend to make the production longer on YouTube. However, viewers are more likely to watch shorter videos that get straight to the point and can provide instant entertainment.


But, did you know that you can now link to time in YouTube clips? That’s right, you can link directly to a specific part of a YouTube video that will instantly play when the viewer hits that “Play” button, allowing them to see only the part of the video where the time has been linked to all the way to the end. What use do you have for linking to certain points of time in a longer YouTube clip? Well, here’s five reasons.

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Rescooped by Brian Yanish - MarketingHits.com from Extreme Social
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Social Media Marketing Trends 2013 Collection

Social Media Marketing Trends 2013 Collection | MarketingHits | Scoop.it
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.

Via Rami Kantari
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Scooped by Brian Yanish - MarketingHits.com
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Street Compliments? A feel good video! Love it!!!

When was the last time you told someone how you really felt? The SoulPancake Street Team hits the streets to inspire some kind words...
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Rescooped by Brian Yanish - MarketingHits.com from Content Creation, Curation, Management
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Online Content Publishing | Brands Expanding

Online Content Publishing | Brands Expanding | MarketingHits | Scoop.it
Online content publishing is no small task. It takes a lot of time and money to get a strong publication established. Just ask SAP, IBM, and Sun Life Financial.

This article takes a look at 3 brands
Via massimo facchinetti
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Rescooped by Brian Yanish - MarketingHits.com from Digital Delights - Digital Tribes
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The History of English in 10 Minutes (video)

A compilation of ten videos on the history of the English language. I compiled the videos into a film to make it a little easier to watch them all. While I d...
Via Ana Cristina Pratas
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Scooped by Brian Yanish - MarketingHits.com
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Gangnam Style "The 5 Basic Steps" (infographc)

Gangnam Style "The 5 Basic Steps" (infographc) | MarketingHits | Scoop.it

Ok ok, maybe it's a little bit late to post a graphic about this topic, or maybe not!... The breaking news with Psy and its Gangnam Style is that right now it's the most viewed video in YouTube hIstory with 845,851,259 -and counting- of views (as of Thursday afternoon) since its publication in July 15. Something like 7 and 10 million times every day. Lets face it, right now, you must have been living under a rock if you haven't listened at least the word "Gangnam". But, if against the probabilities, you still don't know this cheesy dance or in which part of the chorus goes each step, here's a quick guide to get on fire in the dance floors.

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Scooped by Brian Yanish - MarketingHits.com
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As the World Earns (infographic)

As the World Earns (infographic) | MarketingHits | Scoop.it

Fourteen of the 25 wealthiest individuals in the world live in the United States. But that doesn't necessarily make Americans the wealthiest people on the planet.

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Scooped by Brian Yanish - MarketingHits.com
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The Most-Tweeted Words on Black Friday Were ... [INFOGRAPHIC]

The Most-Tweeted Words on Black Friday Were ... [INFOGRAPHIC] | MarketingHits | Scoop.it
What was on the minds of Black Friday shoppers? This infographic details the top-tweeted words on Black Friday.
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Scooped by Brian Yanish - MarketingHits.com
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“Engagement” Is Meaningless. DO Something!

“Engagement” Is Meaningless. DO Something! | MarketingHits | Scoop.it

How To Be Engaging In Social Media

  • Pay attention to current events. The World Series was on and 200,000 people were tweeting #SFGiants and #Tigers during 7 p.m. and 11 p.m. Did your brand jump in?

  • Be yourself (behind the brand). Saw a funny article that made you laugh? Guess what, if you are in the target for your product, then someone else will probably think it’s funny too. Post it. Over time, an online personality will develop for the brand and people will become familiar with that voice.

  • Mix it up. Just because you sell windshield wiper fluid doesn’t mean that a buyer wouldn’t find it worthwhile to read an article on the coolest vacation spots. Do you post the same things everyday on your personal pages? Neither should your brand.

  • Have something to offer. This is not a free investment. You really want to get peoples’ attention – create stuff. Hold contests, do promotions, create infographics, hold publicity stunts and take photos. Do things other brands are not doing. Additionally, tie in traditional advertising and mobile marketing campaigns into your channels to boost reach and drive new users to these pages. I’ll say it again, social media is not free.

  • Be a quick resource. We don’t live in the age of the 9-5 customer service line anymore. People immediately go to social media for complaints and questions. Answer them quickly and accurately for the best effect.

  • Be a good storyteller. The businesses that tell the best stories have the biggest competitive advantage. We tune in to watch the story unfold and learn what it would be like to be part of the brand.

  • Give people what they want. More than what a consumer wants when engaging on Twitter, what do they want from your brand on Twitter? Is it customer support? Is it links to articles they may find interesting? Is it the chance to have a conversation? Is deals or discounts? If you don’t know, ask? Once you think you know, try different things and see what works.


Measure Success
Measurement is always on our mind because we want to identify our return on investment. Don’t just focus on likes, shares, comment and @s – focus on the social media metrics that matter to your business.


This may mean benchmarking and measuring:

  • Your conversion rate. For example, this may include a user signing up for a newsletter subscription, filling out a contact form, downloading a free trial of your product or hard leads coming into your business.

  • SEO value. This may include links back to your blog post and/or website, or increase search visibility due to social factors.

  • Traffic. All of your social media accounts should serve to drive traffic back to your website, Is targeted traffic increasing? Where is it coming from?
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Scooped by Brian Yanish - MarketingHits.com
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Chameleon Clock App Blends Your iPad in With its Surroundings

Chameleon Clock App Blends Your iPad in With its Surroundings | MarketingHits | Scoop.it
Ever have trouble finding your iPhone or iPad? Now there’s an app that hides your iDevice on purpose.
Meet Chameleon Clock, which uses the rear-facing camera on your device to blend it in to its surroundings.
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Scooped by Brian Yanish - MarketingHits.com
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Zig Ziglar - Prime the Pump (video) How hard are you trying?

Zig Ziglar explains success in life using the analogy of a water pump. You must prime the pump before you start getting water. In other words, you must put something in, before you get something out.
Brian Yanish - MarketingHits.com's insight:

This is my favorite Zig Ziglar video. How hard are you trying?

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Suggested by Cheby LaBrague
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What You Need to Know About Your Live Chat Users #infographic

What You Need to Know About Your Live Chat Users #infographic | MarketingHits | Scoop.it
What You Need to Know About Your Live Chat Users [Infographic]. Infographics, Offerchat.

 

Important points: 

 

Live chat users are generally Female. They fall between the ages of 31-50 thus they have higer buying power.

 

Live chat users are highly educated, with income greater than 50K a year. They shop frequently - at least once a week. And a large majority of them splurge over $750 shopping online each year.

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Scooped by Brian Yanish - MarketingHits.com
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The Growing Impact of Social Media #infographic

The Growing Impact of Social Media #infographic | MarketingHits | Scoop.it
This infographic that delves into Americans’ increasing obsession with social media, along with their increasingly fractured attention spans.
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Scooped by Brian Yanish - MarketingHits.com
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Managing Your Brand: Marketing Video via @hobspot

Managing Your Brand: Marketing Update 11/29/12

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Rescooped by Brian Yanish - MarketingHits.com from AllAboutSocialMedia
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TIME's Top 10 Everything of 2012 List

TIME's Top 10 Everything of 2012 List | MarketingHits | Scoop.it
In 55 wide-ranging lists, TIME surveys the highs and lows, the good and the bad of the past 12 months.

Via Laurie DesAutels
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Scooped by Brian Yanish - MarketingHits.com
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Dubstep Christmas lights video

This house was amazing! This is a house in Meridian, ID synchronized to Dubstep and some other Christmas songs.
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Rescooped by Brian Yanish - MarketingHits.com from Social Marketing Revolution
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Do ? Work On Facebook [INFOGRAPHIC]

Do ? Work On Facebook  [INFOGRAPHIC] | MarketingHits | Scoop.it
Tweet How posing questions -- and which types of question words -- impact comments, shares, and Likes on Facebook.
Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 2, 2012 9:50 AM

Great Tweet here by John (@AtDotComSocial) on how questions work and don't work on Facebook. 

Scooped by Brian Yanish - MarketingHits.com
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Online Small Business Holiday Sales in 2012 [Infographic]

Online Small Business Holiday Sales in 2012 [Infographic] | MarketingHits | Scoop.it
Ecommerce small businesses are poised to have their best year yet this holiday season. But just how good will it be? Find out here!
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Scooped by Brian Yanish - MarketingHits.com
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Comic: This Is Why Your Email Was Hacked

Comic: This Is Why Your Email Was Hacked | MarketingHits | Scoop.it
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Scooped by Brian Yanish - MarketingHits.com
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Inspired By A VC’s Baby, Designed By MIT Grads, Spuni Is A Smart Baby Spoon

Inspired By A VC’s Baby, Designed By MIT Grads, Spuni Is A Smart Baby Spoon | MarketingHits | Scoop.it
We interrupt or normal tech geekery to go a little gaga and goo-goo about a subject that it likely to come as a saving grace to you if you are at that life stage involving the reproduction process, to whit: messy babies during feeding time.


Brian's comment: Just because there is a baby spoon on the market doesn't mean that innovation should stop.Be it a product or service there is always room for improvement.Stop / Look / Think / Create

Brian Yanish - MarketingHits.com's insight:

Just because there is a baby spoon on the market doesn't mean that innovation should stop.


Be it a product or service there is always room for improvement.

Stop / Look / Think / Create

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Scooped by Brian Yanish - MarketingHits.com
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YouTube vs. Vimeo: What’s Best for Video Content Marketing?

YouTube vs. Vimeo: What’s Best for Video Content Marketing? | MarketingHits | Scoop.it

If you’ve ever hung out with a few video gurus, you’ve probably encountered the intense arguments over YouTube and Vimeo—which is better? What looks nicer? What option requires the most buffering?


Listening to techy talk like this got me thinking—is there a marketing advantage to using one of the Internet’s two main video hosting options? Loyalists to either will say yes, but let’s evaluate the pros and cons.


From a content marketing standpoint, the variables to consider are pretty simple. More often than not, you want to optimize view count, simplify accessibility, retain strong aesthetics, and utilize a player that can handle videos of multiple types.

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Scooped by Brian Yanish - MarketingHits.com
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7 Barriers to Landing Page Optimization (Infographic)

7 Barriers to Landing Page Optimization (Infographic) | MarketingHits | Scoop.it

Whether it’s technology, infrastructure, or analysis – marketers continue to have challenges with landing page optimization. We partnered with TechValidate to conduct research with our customer base to determine why they came to ion. While this process proved extremely informative in delineating our key differentiators, it also provided great insight to the barriers marketers experience every day for creating an optimization program that delivers.


Check out our most recent infographic The 7 Barriers to Landing Page Optimization and see if you agree. What will prevent you from creating more leads, more revenue, and more engagement in 2013?

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Scooped by Brian Yanish - MarketingHits.com
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Facebook Cover Photos Are Disappearing

Facebook Cover Photos Are Disappearing | MarketingHits | Scoop.it
In the scope of a couple of days, several people — including Mashable staffers — have seen their Facebook cover photos disappear without explanation. The issue appears to be a move by Facebook to aggressively crack down on images that are considered promotional.

I first encountered the issue yesterday when Facebook ostensibly removed a promotional still from the TV series Doctor Who that I used as a cover photo. When I attempted to upload another image, I saw this message:

Pick a unique photo from your life to feature at the top of your timeline. Note: This space is not meant for banner ads or other promotions. Please don’t use content that is commercial, promotional, copyright-infringing or already in use on other people’s covers.

Since we published the original article about the incident, several readers have come forward, reporting the same thing happened to them in the comments. In addition, three other Mashable staffers reported Facebook removing their cover photos in the last 24 hours.

When asked if there was some kind of crackdown going on, a Facebook spokesperson told Mashable via email that Facebook’s policies regarding photos and cover photos haven’t changed. Facebook’s terms of service specifies that a cover photo should be a “unique image that represents your Page.”
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