MARKETERS RUIN EVERYTHING: Whether it's radio, television, Facebook, Groupon, Living Social, Snapchat, or even email, once enough attention is being given to a particular platform, marketers come along and ruin the sh*t out of it. It's just the way it goes, and that's okay.
According to MDG Advertising, 37% of Facebook users engage more fully with a post that has a photo included; and 67% of customers state that the quality of a product’s image helps them decide whether or not to purchase the product.
One of the reasons that sites like Pinterest have become so popular is that people find the images engaging. You’ve probably heard it said that a picture is “worth 1000 words”. This is true because humans are visually driven.
Did you know that Tumblr and Pinterest were the fastest growing social media sites in 2014?
Pinterest grew by 110 percent and Tumblr did better still, registering growth of 120 percent. Both platforms boast social’s youngest users, too, with 70 percent of their audience aged between 16 and 34 years-old.
More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric.
This week the platform rolled out two new mobile targeting options for marketers: mobile carrier targeting and the ability to target users with new mobile devices.
Mobile carrier targeting allows advertisers to reach users based on their mobile carrier. This is largely relevant to the carriers themselves, who might want to target only their customers with one campaign, or only target users of other carriers with another.
The holiday season is unarguably the busiest time of the year for most businesses and the most profitable, as up to 40% of yearly sales for an SMB take place during November and December.
While holiday shopping can be hectic for your business, it can also be chaotic for your customers as well – so it’s important that you make them feel comfortable and at ease throughout the whole process. After all, a happy customer can increase revenue by up to 2.6 times, versus a passive one.
Thankfully, the advancement of technology has allowed businesses to sell products online, which helps customers avoid the chaotic lines and crowds. Social media has created an additional outlet for customer support, and is a great way to promote your business throughout the holiday season with incentives and rewards. Focusing on the online portion of your business throughout the holidays is the easiest way to make your customers happy, since you can do it from anywhere in the world and at any moment.
You post to your Facebook page, hoping you’ve hit upon something that works.
How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.
Facebook posts especially—given the dramatic dip in reach—can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?
In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content to boost sales or collect new leads with whom to share content.
Recently, Smart Insights, a consulting and publishing firm, surveyed about 600 marketers, asking what sort of digital marketing they believed would be the most important in 2015. Some 29.6 percent, or more than a quarter, said content marketing. By comparison, Big Data was in second place with 14.6 percent of respondents, and search engine optimization was important to just 4.3 percent of those surveyed.
Here are four content-related marketing trends that could impact ecommerce in the coming year.
When you're looking at the factors that'll be the most influential in determining search engine rankings, it's essential to remember that long-form, high-quality content with plenty of social media actions is going to be one of the biggest deciders. Something else that's worth bearing in mind is that longer content is usually going to bring in more attention on social media, so it wouldn't even matter if social signals weren't resulting in higher rankings, there's still plenty of benefits from adding depth to your content.
It's sure to say that SEO's going to remain as a primary aspect of the marketing mix, but it's on track to be more and more about technical features such as meta tags, indexing issues and keyword research. Search engine rankings are set to become driven by content marketing.
If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B marketers plan to increase their content marketing budget over the next 12 months), marketers will now focus on measuring their efforts with each individual consumer.
Marketers need to know what marketing campaigns are working. Here's a list of marketing tools to help data-driven marketers get the insights they need.
Check out this tool some free others paid.
Are you struggling to see results from your efforts on Instagram? You are not alone. Many business owners use the platform, but aren’t really sure how to incorporate it into their overall marketing or sales funnels. This article offers 6 crazy easy ways to convert Instagram visitors to your email list. Once you have some solid strategies in place to get these visitors into your marketing funnel, you can use Instagram knowing all your hard work is worthwhile!
Snapchat is a company known for its app that allows users to send each other photos and messages that can self-destruct after a certain period of time, thus making their platform ideal for sending sensitive information that they don’t want to be leaked to the public. If anything we guess you could call Snapchat a messaging platform.
However it seems that the company has plans of being more than that. According to a recent report from Business Insider, they have revealed that Snapchat might have quietly picked up a company that makes Google Glass-like eyewear for $15 million earlier this year. The company is called Vergence Labs and is said to be worth $11 million in cash and $4 million in stock.
“What do you do?” It’s a simple question that kicks off conversations at networking events, parties, and family gatherings—but it can be deceptively difficult to answer. How do you respond when non-content people ask you what your job’s about? Do you slip into marketing jargon? Do you stutter through a long-winded reply? If your attempt to explain content marketing returns blank stares and dismissive nods, then your layman’s interpretation is falling short.
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As marketers, we know that a message has to be customized for its intended audience. And since your audience has little to no exposure to content marketing, you must cater your explanation accordingly. Use these four tactics to help you educate and impress industry outsiders:
When it comes to marketing tools, the rise of technology continues to inundate us with more options than we can keep up with. But sometimes, effective marketing means going back to the basics. So we asked 12 entrepreneurs to share traditional marketing tools that have had a surprisingly high ROI for them.