Here are the most disruptive founders in 2013.
Most online stores get their traffic from affiliate marketing channels. Another major source of traffic is natural search engine traffic. Many online store owners also opt for Google PPC advertisements to funnel potential buyers to their websites.
When it comes to driving valuable traffic to websites, social media is often talked of as an important channel. However, a recent survey by Monetate shows that social media sites aren’t sending much direct traffic to online stores.
Social Media and Ecommerce Sales
According the survey results based on millions of online transactions, social media brings less traffic (1.55%) than email marketing campaigns (2.82%). Search accounts for 31.43%, way beyond what social media offers. Also, only 0.71% of queries from social sites convert!
When you keep in mind the fact that people spend 23% of their time on Internet on social media sites, you will realize that the potential of using social media for driving online sales has not been fully exploited. The reason for the low amount of traffic and low conversions is because businesses have not been able to formulate the right models for leveraging social media.
Business to Consumer (B2C) companies are leveraging content marketing as a key part of their marketing strategies. This infographic illustrates the tactics, including most common objectives, favorite promotion tools, metrics and a few success cases.
Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.
Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses.
But even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.
One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone.
This means that the user experience is optimised regardless of where and when the recipient decides to open the email.
It seems that this utopia is far from coming a reality though, as our Email Marketing Censusshows that a large number of companies do not have any strategy in place for optimising email for mobile devices, with 32% reporting this as ‘non-existent’, and 39% saying their strategy was ‘basic’.
For companies in the process of working out how to optimise their emails for mobile, I thought it would be useful to round up a few case studies looking at how responsive design impacts user engagement.
Facebook announced Wednesday that it is changing up privacy settings for teens who join the site.
Facebook announced Wednesday that it is changing up privacy settings for teens who join the site. For newteenagers, the default privacy setting for posts will be friends (for adult users, it will remain public at first). If users aged 13-17 so choose, they can elect to have their posts public, but the automatic setting is friends.
Previously, the default setting for the young users was for posts to be visible to friends-of-friends, so only 2nd degree connections could see content.
Facebook is putting the decision to share in teens’ hands by also adding a public setting as an option:
Want to improve your company’s search engine optimization (SEO)? Start a business blog!
Our client, a manufacturer, did, and their website traffic from search engines is up 75%. Let’s take a look at what we did to get those results.The Situation
Our client’s website was in rough shape prior to a 2011 website redesign. The new website was visible in search engines, but only for the products and services that the company decided to include on their website. While they saw a spike in website traffic when the website re-launched in 2011, visits from search engines plateaued because the website wasn’t updated on a regular basis.
After a website assessment and competitive report revealed that their competitors were getting more website visitors each month, we set a goal to close the gap within 12 months.
It’s a big tool with lots of reports. Google Analytics can be intimidating. It can also be a huge waste of time. Too many marketers just browse through charts and graphs, without gaining any insights, without making a decision.
So rather than jumping into an ocean of data and swimming around aimlessly, let’s use Analytics to do our analysis for us.
Here’s what we’re going to do…
- Ask a question about our website or visitors
- Log into Google Analytics and find the answer
- Make a decision and take action!
This action-oriented approach to Analytics is the key to content optimization. If you’re part of a big team, this approach will help build support. If you’re a service provider, this approach may help prove ROI. Either way, it’s the key to making good decisions.
Here are two examples of how to ask nicely so Analytics will tell us exactly what to do:
Facebook today announced new custom audience features that let advertisers and market target users who have previously visited their website and or used their mobile app. The new tools will be available “soon” to a limited number of test partners and will roll out globally “in the coming months.”
For those who don’t know, Facebook’s custom audience feature, which launched last fall, lets marketers take their current customer lists and show ads to just those people on Facebook. This new addition means they can drill down and only serve ads to desktop or mobile users that have shown interested by actively accessing a given site or app.
You know how to measure the ROI of a PPC ad campaign: You can see the real revenue outcome from each each ad and each click.
You’re not going to see direct sales from a Facebook Contest, but its one of the most cost-effective ways to use social media to generate leads for your business. And by targeting your contest effectively, you’ll be able to make sure that every lead is actually interested in your business. I’ll explain how shortly.
In this article I’ll show you the different ROIs to expect from running a Facebook Contest and how to achieve them.
Too often, marketers get caught in the social network wars that users do, neglecting that while a certain social network may not be their favorite to use, there is definitely a marketing advantage to using it.
It’s way too easy to focus on Facebook, and forget that Google+ and Twitter are out there with hundreds of millions of users waiting to hear about your product. As a result, I really try to avoid these biases to ensure I’m taking the best that each network has to offer in my marketing campaigns.
It was with this approach that I discovered a way just yesterday to utilize your Google+ circles to better target your ad campaigns on Facebook, and it’s pretty simple. It involves Google+, Google Contacts, and Custom Audiences within Facebook Power Editor.
We talked to two marketing professionals who see Snapchat as a viable marketing option for certain brands under certain conditions.
Social media marketing poses a unique set of challenges and opportunities for brands. The opportunities include a deeper connection with your customers, a personalization of your brand in the eyes of your target audience, and the development of a following that’s willing to share and promote your brand to an even wider audience. One of the biggest challenges, however, is finding new ways to connect with your audience in an increasingly noisy, crowded, and attention-addled environment.
Everybody’s Talking At Me
Everyone is sharing visual content. Think about it, how many times have you seen a funny picture and you clicked that share button? And how many of those images were posted by one of your favorite companies from their fan page at the top of your news feed?
In the last couple of years, there’s been a rise in social media networks highlighting visual content. Personally, I love it. I think it makes marketing more engaging and quite honestly, less boring than a bunch of words telling me that I need to buy something. Show me a funny picture of a dog trying to use your product and you’ve got my attention.
And I’m not the only one. A study conducted by an online marketing program Shareaholic found that Pinterest drives more sales and web traffic than Google+, YouTube and Linkedin COMBINED. They discovered that people are more willing to click on that ‘pay for it here’ button if they saw how they could use it in their own lives.
Facebook, Facebook, Facebook. It’s hard to get through any internet focused blog without reading something about Facebook. It has become so common that refraining from using the company in articles has become a challenge and at the same time, a breath of fresh air.
We all have started to try to find other examples of sites and options for marketing that don’t include the social media giant. However, for surveys and understanding your customer base, nothing can beat Facebook.
We’re going to go through why Facebook is so necessary for a quality survey. We will also some interesting apps that well help you to reach your goal of a loyal audience or customer base.
A new report from online advertising company Turn shows rising or steady eCPMs (the effective price paid by advertisers for every thousand impressions).
The Global Digital Audience Report is based on data from Turn’s marketing platform between July and September — the company says the platform has access to 2 trillion ad impressions and makes 100 billion ad impressions each month.
Looking at individual formats, Turn showed that display eCPMs grew to $1.28, from $1.22 last quarter. Mobile eCPMs averaged $1.02 (barely) growing 0.9 percent). Facebook and Facebook Exchange ads saw the biggest increase, growing 15.4 percent to 45 cents. And video was the only category with a drop, falling 0.54 percent to $10.97 (so it’s still way above everything else).
We all know creative marketing copy and great deals are big factors in successful online lead gen, but understanding the latest design trends and how to use them to present your message cannot be overlooked. Using a stale design aesthetic in a marketing email, advertisement, or on your website can make even the best company look bad and can reduce buyer confidence in your product or service.Since design is largely based on personal preference, there is no right or wrong approach, but it is wise to at least be up to date on what’s popular so that potential customers see you as a current and innovative solution to their needs.
It’s safe to say that online influencers are the driving force behind the social sites we love (and loathe).
But what makes someone an influencer? How’d they go from zero to hero online?
From what I can tell, there’s no secret sauce, only hard work!WHAT IS AN ONLINE INFLUENCER?
Influencers are highly respected on the web. They tend to have many followers, but there are plenty who don’t have 10,000+ fans and followers and still carry a lot of clout (and Klout!).
The more influential a person is, the more reach his or her content will have.
Four months ago, Anki co-founder Boris Soffman took the stage at Apple’s WWDC keynote. After years of stealthily toiling away in their labs with few outside of the company knowing their plans, the team unveiled their first product: Anki Drive, a racing game for the real world.Four months ago, Anki co-founder Boris Soffman took the stage at Apple’s WWDC keynote.
Looks like fun!