MarketingHits
Follow
Find
299.6K views | +135 today
MarketingHits
MarketingHits
Welcome to our sharing page.
   
Home The Agency Mobile Website Development Website Design Content Curation Marketing Social Media Marketing Contact Us
Your new post is loading...
Your new post is loading...
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

7 Ways to Create More Engaging Videos That Rank Higher in YouTube

7 Ways to Create More Engaging Videos That Rank Higher in YouTube | MarketingHits | Scoop.it

Getting someone's attention is different than holding his or her attention. That's the logic behind a big shift that's under way with YouTube's ranking system.


Videos that keep viewers watching longer will be given higher ranking over those that capture clicks. Not only should this motivate contributors to create high-quality content but, according to Eric Meyerson, YouTube's head of content partner marketing, it's in alignment with YouTube's goal to become the "most important media in people's lives."


So how does a video marketer or aspiring YouTube star extend his or her average minutes watched metric? Here are seven ways to create stronger engagement and gain higher ranking within YouTube's evolving algorithm:

more...
StefanoWolf's curator insight, February 18, 2013 8:18 PM

Some precious hints and clues for the good video marketer.

Randi Thompson's curator insight, February 19, 2013 5:31 AM

Video marketing ROCKS!  Are you using it yet?

StefanoWolf's comment, February 19, 2013 7:19 AM
@Randi, just begun with some opera singer videos, having much fun but not yet succeeding in monetizing...
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Can Content Marketing Really Generate B2B Sales?

Can Content Marketing Really Generate B2B Sales? | MarketingHits | Scoop.it

Content marketinghas become a bit of a buzzword recently. It’s become a synonym for digital marketing and a catchall term for marketing tactics like blogging and social media. It’s also become an essential part of B2B marketing strategies, recent research found that 88% of B2B content marketing spends are to either stay the same or increase in 2013.


For B2B companies, the bottom line is sales. Most B2Bs aren’t interested in becoming a household name brand, or appearing on billboards. They just want to sell their product. Which is odd, considering that same research found that only 43% of B2Bs listed sales as a measurable target for content marketing.

more...
Jeff Domansky's curator insight, February 18, 2013 12:29 PM

The goal is still to get leads into the sales funnel whether it's through high quality content or other social media engagement.

Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Facebook tests new version of Offers to increase conversions, give users control when they share with friends

Facebook tests new version of Offers to increase conversions, give users control when they share with friends | MarketingHits | Scoop.it

Facebook is testing a new version of its Offers product, which gives users the option to shop immediately or get a reminder before the promotion ends. The interface also lets users decide if and when to share the offer with friends.


The new implementation could be more effective in leading to direct sales for retailers, while helping users remember to take advantage of the offers they’re interested in and giving them more control over how their activity is shared.


A Facebook spokesperson says the company is working with a few global retailers for this test, but for now other pages aren’t affected and their offers will continue to appear in the original format.

more...
No comment yet.
Suggested by Richard Adams
Scoop.it!

Domain Name Generators: 10 Tools For Finding The Perfect Domain - Tech Toucan

Domain Name Generators: 10 Tools For Finding The Perfect Domain - Tech Toucan | MarketingHits | Scoop.it
Struggling to find the perfect domain name? Fortunately there are a range of free domain name generators which will brainstorm hundreds of possibilities.
more...
No comment yet.
Rescooped by Brian Yanish - MarketingHits.com from SOCIAL MEDIA INTERACTION (bilingual)
Scoop.it!

5 Powerful and Engaging Visual Marketing Tips

5 Powerful and Engaging Visual Marketing Tips | MarketingHits | Scoop.it
Visual marketing is one of the most effective ways you can give your business a voice online. According to Science Blogs, "Pictures were correctly recalled about 1.5 times as often as printed words." Not only are images easier to recall, they also...

Via Rose Marie DeSousa
more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

How Fixable Is That New Gadget? [Chart]

How Fixable Is That New Gadget? [Chart] | MarketingHits | Scoop.it

If I drop my iPhone 5 on the sidewalk, how easily will it be to repair the screen? What if my Kindle Fire's battery stops holding a charge? When we're shopping for new tablets and smartphones, we seldom take these kinds of things into consideration. Most of us just presume nothing bad will happen. And if it does, well, we'll deal with it when it happens.

 

As far as the manufacturers are concerned, they're usually more interested in getting customers to stand in line for the new gadget in another year or two, so making it easy to fix today's devices is hardly a priority. If you look at the user manual of an iPad, Kindle Fire or Nexus 7, you won't see instructions on replacing the battery - or opening the device for any purpose. iPhones are held together using proprietary pentalobe screws specifically designed to keep you out of your device's innards.


But how realistic is that in 2013? Just how fixable isthat tablet you're thinking of buying?


Thankfully you don't have to wait until the screen shatters to find out. The folks over at iFixIt have been tearing down the hottest new gadgets as they're released and posting detailed, step-by-step reports on the guts of each one. We put together this handy chart of how iFixIt ranks popular smartphones and tablets:



more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

3 Tools to Better Manage Your Social Media Presence #socialmediatools

3 Tools to Better Manage Your Social Media Presence #socialmediatools | MarketingHits | Scoop.it
Do you want to make more efficient use of your time on social media?


Are you looking for tools that will help you manage your social media efforts?

more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Seth Godin: How to get your ideas to spread #purplecow #marketing

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Brian Yanish - MarketingHits.com's insight:

Recorded back in 2007 but still so true.

more...
No comment yet.
Rescooped by Brian Yanish - MarketingHits.com from Entrepreneurship, Innovation
Scoop.it!

Guide to Monitoring Your Online Reputation [INFOGRAPHIC] | Social Media Today

Guide to Monitoring Your Online Reputation [INFOGRAPHIC] | Social Media Today | MarketingHits | Scoop.it
This infographic on how to monitor your personal or your brand’s reputation online will show you how to identify your reputation, quantify you audience and specify your needs.

Via Marylene Delbourg-Delphis
more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

This pint-sized Roomba-like robot cleans your iPad and iPhone’s screen in minutes

This pint-sized Roomba-like robot cleans your iPad and iPhone’s screen in minutes | MarketingHits | Scoop.it
Ladies and gentlemen, the future has arrived: Introducing the Automee S, a strangely cute, little device that cleans your iPad and iPhone’s screen like a miniature Roomba would.
Brian Yanish - MarketingHits.com's insight:

I so need one

more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Meet the man who makes six figures a quarter just from using Twitter

Meet the man who makes six figures a quarter just from using Twitter | MarketingHits | Scoop.it
For anyone who is semi-active on Twitter, the chances are they have been followed, retweeted or received a direct message from someone who calls him or herself a ‘social media guru’. The characteristics are always the same: countless thousands of followers, which almost exactly mirror the number of people the person follows, with plenty of self-promoting keywords and hashtags filling out their profile.
Brian Yanish - MarketingHits.com's insight:

How did he do it? Be relative to your followers, then build on your network.

more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

The impact of Colour in Logo Design #Infographic

The impact of Colour in Logo Design #Infographic | MarketingHits | Scoop.it

Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap judgements based on visuals, we judge books by their covers, we judge food by its packaging and we judge companies by their logos. And since research has proven that colours are 85% of the reason why people decide to buy from one supplier and not another, it is really worth making sure you understand the impact of particular colours.


Brian Yanish - MarketingHits.com's insight:

The use of color can make or break a marketing campaign. Too much color and your message may be lost, too little color and your message may not show up.

more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Love emoticons? Gmail’s got you covered. You can now add more than 1,000 of them to your emails

Love emoticons? Gmail’s got you covered. You can now add more than 1,000 of them to your emails | MarketingHits | Scoop.it
Emoticons: either you love them or you hate them. Personally, I’m closer to the ‘hate’ camp, but when it comes to expressing an emotion, why use ten words when a winking smiley face will do? Google clearly knows that many people love emoticons, as it’s now added a choice of well over 1,000 of the things to its new compose window in Gmail.
more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Burger King Twitter Account Hacked, Hilarity Ensues

Burger King Twitter Account Hacked, Hilarity Ensues | MarketingHits | Scoop.it
Twitter accounts get hacked all the time. Most of the time it is a random user whose account gets turned an unwitting spam bot. But sometimes it's a big brand and the results can range from catastrophic to hilarious.
Brian Yanish - MarketingHits.com's insight:

How social media hacks can give new life to some brands social accounts.

more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

3 Online Social Media Evaluation Tools to Measure Your Impact Online

3 Online Social Media Evaluation Tools to Measure Your Impact Online | MarketingHits | Scoop.it

To make your social media marketing work for you, you need to regularly assess how effective your use of it really is. Social Media Evaluation looks at how effective a role your social media has in your online marketing. In order for your online marketing to remain cohesive, your social media needs to reflect your ultimate marketing goals. The best way to measure this to partake in some social media evaluation, and here are 3 tools to help.

more...
No comment yet.
Suggested by Richard Adams
Scoop.it!

6 Ways To Build Instant Trust And Authority Online - Lifestyle Design Unleashed

6 Ways To Build Instant Trust And Authority Online - Lifestyle Design Unleashed | MarketingHits | Scoop.it
Smart marketers realize that the very first time that a visitor lands on your website you're a totally unknown entity. Who is this person? What do they do? And even more importantly: should I trust this person and listen to what they have to say?
more...
No comment yet.
Rescooped by Brian Yanish - MarketingHits.com from EPIC Infographic
Scoop.it!

How Does Social Media Affect Purchase Decisions [INFOGRAPHIC]

How Does Social Media Affect Purchase Decisions [INFOGRAPHIC] | MarketingHits | Scoop.it

When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.

 

Source: http://ijustdid.org/2013/02/social-media-and-ecommerce/


Via Jonha Revesencio
more...
healincomfort's curator insight, February 20, 2013 10:30 PM

add your insight...Get Ready it's heeeerrrrreeee

 
Virakboth Hang's comment, March 22, 2013 4:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
Virakboth Hang's comment, March 22, 2013 4:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
Rescooped by Brian Yanish - MarketingHits.com from Story and Narrative
Scoop.it!

7 Brand Storytelling Lessons You Can Learn from Ron Howard

7 Brand Storytelling Lessons You Can Learn from Ron Howard | MarketingHits | Scoop.it

A recent article in Fortune briefly mentions Howard’s ambition to move into brand storytelling, along with his long-time partner Brian Grazer. The accomplished entertainment mogul likes that brands are “wide open” in how they approach media for telling stories.


Yes, you read that right: A big-time movie producer just validated brand storytelling in an extraordinary way. He’s so compelled by its versatility that he wants to split time between marketing and Hollywood.


Details are still sketchy on Howard’s next move, but it looks like he’s actively looking for his first client. What his direct impact on content marketing and advertising will be remains to be seen.


In the meantime, think about what we can learn from this prolific storyteller that we can use to our advantage as content marketers. Below, you’ll find seven milestone projects in Ron Howard’s career, the lessons we can take from them, and practical examples of those lessons in action.


Via Gregg Morris
more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Why SMS Marketing is Like Texting a Significant Other

Why SMS Marketing is Like Texting a Significant Other | MarketingHits | Scoop.it
While the industries may be different, the discussion is rather poignant — utilizing SMS in business for leads is essentially much the same as dealing with a personal relationship.
more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Dead Dutch Programmer Sues Facebook For Patent Violations

Dead Dutch Programmer Sues Facebook For Patent Violations | MarketingHits | Scoop.it

Facebook is no stranger to being sued, but a new lawsuit filed against the company this month might be the weirdest to date. 


As of February 5, Facebook is being sued by deceased Dutch programmer and apparent social web pioneer Joannes Jozef Everardus Van Der Meer, who passed away in 2004 - the year of Facebook's founding. The late Van Der Meer's justice will be sought by Rembrandt Social Media, the company that now owns his patents, and the law firm of Fish & Richardson.

more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

How Insurance Companies Are Targeting You on Social Media #Infographic

How Insurance Companies Are Targeting You on Social Media #Infographic | MarketingHits | Scoop.it

It must be hard to be a marketer in an insurance company. You are selling a necessary product that hardly gets the pulses racing like say, an iPad. However, some insurance brands come up with some really creative ways to get their message across – and not all of them resort to cute or cool mascots.


On social media, insurance companies have taken different paths, with some looking to educate customers, some looking for that hard sell still while others are simply looking to entertain

more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

Innovision Briefing: Video Keynote Clay Shirky @cshirky @Bluewolf #keynote

Provocative Insights: Clay Shirky, keynote speaker, world-renowned media technologist, discusses what the future might hold for media. As Shirky says, the future of media will become a series of experiments, some which will work, some which won't.

Brian Yanish - MarketingHits.com's insight:

Great keynote. Companies need to think out customer response via social media or it can back fire.


In the past 3 years the web has made it easy for customers to voice good and bad about a product or service. The logic of why not!

more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

A Brief History Of YouTube #Infographic

A Brief History Of YouTube #Infographic | MarketingHits | Scoop.it

Eight years ago, three former PayPal employees named Chad, Steve and Jawed decided that instead, they were going to spend the day in front of a computer working on and registering their latest online venture. What was this online venture? Just a small project that they liked to call  YouTube.com.


Sure, you might call them geeks but the fact of the matter is, YouTube changed the world and today, has more than 800 million monthly unique visitors viewing over 4 billion views every day. February 14th 2013 marks the eighth anniversary of the website and clearly, it’s come a long way over the past eight years.


Creating and running a website that experiences this level of success is certainly no easy task and over the years, has required as plethora of well-executed partnerships , innovative ideas and constant improvements. Although the $1.65 billion buyout from Google back in 2006 probably helped with this process significantly.


We love YouTube and we use it every day without fail; so to celebrate the eighth birthday of the site, we’ve created an infographic showing a brief history of the site, how it grew to become what it is today and the major milestones it had to go through along the process:

Brian Yanish - MarketingHits.com's insight:

Only 8 years, how it has changed the way we use video in our day to day lives.

more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

How Consumers Spend On Valentine’s Day #Infographic

How Consumers Spend On Valentine’s Day #Infographic | MarketingHits | Scoop.it
This visual guide depicts how, and on what products/services, consumers spend their money on Valentine’s Day. Get new customers with Social
more...
No comment yet.
Scooped by Brian Yanish - MarketingHits.com
Scoop.it!

The Benefits of Social Media for Your Business #socialmediamarketing

The Benefits of Social Media for Your Business #socialmediamarketing | MarketingHits | Scoop.it

If you think you should be getting on the social media wagon because everyone else is you’re wrong. The reason why you should be getting savvy with social mediais because using social media effectively can really help you to achieve your business goals. What sorts of things can social media help you to achieve? Everything from better customer service to that all-important search engine optimisation.


The five big benefits of social media for businesses:

Social media as a customer service tool

A social media account can act as a place for customers to interact with you, and allow you to develop that after-sales relationship which is ever so important for businesses which are selling their services. Reply to queries, questions and complaints with speed and grace and you’ll get in all of your customers’ good books.


Social media as a community building tool – increase customer loyalty

The average person spends 95% of their time on the internet on social media sites. Chances are that they’ll visit your website and leave after a browse most of the time, but if you get them to like your Facebook page or follow you on Twitter you’re in a position to start really building a relationship with them overtime.


Social media as a traffic driving tool

If you create engaging content people will want to see more. The viral reach of content posted on social media can be huge, and what’s more – people are also using social media as a kind of search engine for questions and recommendations. If you utilise this effectively you can really bump up the traffic to your website.


Social media as a marketing campaign tool

Do you have deals you want to shout about? Social media marketing campaigns can be very cost effective. When people see a great deal or opportunity they tend to share it (sharing is the whole point of social media for your average user). A successful campaign can increase the names in your database, increase sales, and increase brand awareness among other things.


Brian Yanish - MarketingHits.com's insight:

Good article covering many area that will help small businesses and startups build on social media.

more...
No comment yet.