Getting someone's attention is different than holding his or her attention. That's the logic behind a big shift that's under way with YouTube's ranking system.
Videos that keep viewers watching longer will be given higher ranking over those that capture clicks. Not only should this motivate contributors to create high-quality content but, according to Eric Meyerson, YouTube's head of content partner marketing, it's in alignment with YouTube's goal to become the "most important media in people's lives."
So how does a video marketer or aspiring YouTube star extend his or her average minutes watched metric? Here are seven ways to create stronger engagement and gain higher ranking within YouTube's evolving algorithm: