New research confirms what many marketers have already suspected: It’s harder than ever to attract new customers and retain existing ones.
Competition for customers is heating up — or as London-based Ovum, a global research firm, puts it, "hotting-up." Colloquialisms aside, the fight for customers appears to be kicking into high gear.
And the reason is clear. Customer relationship management (CRM) and e-commerce will be the fastest growing enterprise applications through 2018. According to the global analyst firm’s newly launched software forecasts, customer-engagement systems will be the fastest growing enterprise application between 2013 and 2018.