Via Monique Willemse, Friederike Scholz
Build engaged audiences through publishing by curation.
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At the beginning of 2012 I began to notice the phrase, “content curation.” I liked the phrase and incorporated it into my vocabulary, even though I had pretty much written it off as just another set of buzz words. Now that the year is nearly halfway through it has become increasingly apparent that this phrase – and activity – has really caught on in the social media world. Content curation has certainly become an important concept for B2B social media marketers.
Via Monique Willemse, Friederike Scholz
Of late, you have the personal branding idea embarking in the business world. When you compare the personal vs. business branding, the former comes out to be a better deal in many ways. Personal branding is easier than the business one as it is managed single handedly. So if you think you have the skills, talent and ability, it is really easy to sell anything in the market. Your image or personal brand is already there in the market; all you need to do is simply promote your idea. However, business branding is considered to be a complex and time taking procedure. For smaller businesses, personal branding works better and faster than the other option. In fact, it helps you to build the business branding.
Excerpted from article:
"The feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional.
Think about why you Tweet or update your status. It’s part self-expression, part therapy, part fulfilling, and of course, part egocentric.
We are as guilty by our inaction as others are for their action. And at the same time, we are also guilty of contributing to the noise. The truth is that it’s easier to blame others than hold up a digital mirror.
Here are 9 Ways to Improve the Signal to Noise Ratio in Social Networks:
1. News No Longer Breaks, it Tweets:
Old news is no news. Twitter places emphasis on real-time information.
2. Add Perspective:
Opinions in social media tend to spark dialogue. So, add an opinion, a pertinent fact or move the conversation forward rather than simply sending your update or hitting Like or Retweet.
I often say, in brevity there’s clarity. Of course, it’s easier said than done. Studies show that followers appreciate conciseness. Keep it short.
4. Don’t #geekout with @’s and #Syntax LOL <-This!:
It’s pretty easy to geek out on Twitter…especially when using 140 characters is already too complicated (kidding). Often we’re ompelled to overuse Twitter syntax such as #hashtags, @mentions, code, and abbreviations.
5. Strengthen Your Inner Voice:
For some reason, Twitter debilitates our ability to practice self restraint and therefore we are somehow inspired to express nonessential experiences.
6. Context is King:
Think about each Tweet or update as contributing to an experience or image that you want others to see of you or of your perspective.
7. If You Don’t Have Anything Good to Say…:
8. Introduce Brain Teasers:
Savvy marketers, producers, and editors alike figured out long ago that building anticipation creates an appetite before an official release. Intrigue your followers.
9. Brands are People Too:
The study found that individuals or businesses with a public persona should pay particular attention to how their status updates lend to the brand they wish to portray. Sounds incredibly commonsensical, but it’s not as it ties to several of the bullets above.
Read full article here:
Via Giuseppe Mauriello
For anybody who manages a Facebook page, the big challenge has always been doing so from a mobile device... amazing [note mg]
Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out to everyone in the next few days.
Read more: http://bit.ly/M0mmtl
Via Martin Gysler
In this article she reviews the book:
Arnie Kuenn puts it simply:
“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”
This book is about successful digital publishing and consistent content quality. The author explains tht if you do it right and strive for quality, you'll produce content that:
**Compels people to share it on social media
**Meets the real needs of your customers
Here are some highlights:
**If you own a website, you have to start thinking like a publisher
1. Target your traffic through keyword research
2. Content must be maintained to be successful
3. Proper use of links to optimize content
4. Use social media to promote content-the right way
**Great examples of how to do this
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Facebook stands to make at least $16 billion on its initial public offering (IPO). That’s the most any tech company has ever made from an IPO, and it’ll give Facebook unprecedented control over its own destiny.
It’ll also instantly have a ton of capital. There’s no shortage of projects that Facebook can and should tackle head-on with its newfound cash, but it needs to prioritize. Everything from mobile to ecommerce to pure research and development are ripe for investment, but the company can’t do everything at once.
We've seen our fair share of QR codes in every possible configuration, but this has got to be the coolest I've seen in a while.
The Guinness QR Cup reveals itself only when the dark beer is poured into it. Once there, the entire cup becomes your personal portal to all things social media!
Via Gust MEES, Ann Vega
"I believe mobile technologies will displace many of the fixed-location technologies that keep people and businesses chained to physical places".
Here are some highlights:
Mobile Business: Evolution or Intelligent Design?
**There’s no other technology in the world that 87% of the world’s population owns
**Despite mobile devices’ ubiquity and connectivity, we are only beginning to realize what’s possible.
**most organizations, in fact most people, aren’t ready for the massive cultural, health, business and government impacts that these mobile devices are about to deliver.
**Who needs a store when you can point, click and buy a product from Amazon.com?
Who needs to visit a bank branch when you can transfer money anywhere using services like Paypal or Square?
**According to Price Waterhouse Coopers’ latest Digital IQ survey:
**66% of organizations are investing in mobile technologies for their employees
**But these businesses are reacting to the Bring Your Own Device (BYOD) phenomenon, most are not preparing for it.
Selected by Jan Gordon covering, "Mobile Marketing Strategy and Beyond"
Read full article here: [http://onforb.es/J0BKmq]
Via Wildcat2030, michel verstrepen, Jesús Hernández, janlgordon
Google street view has been used for advertising before, but this is a cheeky and hilarious attempt at using the medium to garner attention for Fiat. In Sweden, the Google street view car was capturing the streets of Södertälje when they passed Volkswagen Swedish HQ. What stands out isn’t Volkswagen building, but rival auto brand Fiat who took the liberty of parking its flagship 500 model right in front of the company’s entrance.