Are you noticing that fewer and fewer of your Facebook fans are seeing your content (i.e. your Facebook organic reach is going down)?
Well, you’re not alone. The vast majority of your Facebook fans do not see your content unless you pay for them to see it.
Facebook is reducing, and will continue to reduce, the number of fans who see your content. The site is a publicly floated company and will need to make more and more money, so expect more changes in this area.