Scoop.it has many great features, including commenting on curated posts which can start engagement that can continue both on Scoop.it and social sites like Facebook, LinkedIn, Twitter
A landing page can increase your leads and get your business tons more sales.
But, there’s a number of fundamental basics to building a landing page that converts. If you don’t have them, you business is likely losing conversions. And that means that all your online advertising and social media marketing is for nought.
Here’s the five essential building block elements you need to build a landing page that converts.
Renowned marketing author, Seth Godin, once said -
“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”
This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day.
If you are reading this, you are doing IT, the IT is consuming content. The problem with being on this side of the content (the consuming side) is that some else is getting to move the reader in a direction that will benefit them, be it a pageview, newsletter sign-up or even a sale.
This article is a good example of Lean Content, it's not lengthy on wording, it uses "other people's content" (OPC) and images to make a point.
We can even look at this Scoop.it post I just had you read as part of my Lean Content strategy.
How to reduce spam comments in wordpress is most commonly asked question? Each and every beginner in wordpress is worried about how to stop or reduce spam comments in wordpress. In this article I’m going to suggest full solution of this problem. Spam comments are very dangerous for you wordpress blog. Must think when you are going to accept comment either is it spam comment or not?
And I’m sure after reading this article you will be able to reduce spam comments in wordpress.
Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]
With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands. Like Facebook and Twitter, Instagram is also a leader when it comes to social media marketing, but with the added personal touch to its followers. In addition, it’s mobile, simple and very easy on the eyes since Instagram is primarily composed of images shared by numerous users. It’s common for brands to think that social media apps like Instagram can be used to sell. Though this is true, users on Instagram are more sensitive to the hard sell tactic, and this is one of the main reasons users may stop following a brand on Instagram. So the question remains: How do you build your audience through Instagram marketing?
Have you ever heard about social marketing funnel? If you’ve never heard before, than this article will explain to you n more detail with simple and make you sure why you should have one.
Infographic belongs to QuickSprout.com explained that the use of social media and email to flip the sales funnel, turning existing customers into your greatestadvocates and sales people. This is because there is a difference between traditional marketing and social media marketing.
What you have to do is understand facts that 92% of consumers trust word of mouths above all other advertising and that is a little surprising that as many as 82% of small businesses say a word of mouths marketing is the most effective way to find new customers.
We are working in an Industry which is changing at such a fast pace that many can't even keep up so they just jump on the bandwagon of buzzwords and become self proclaimed experts. For instance I'm seeing a lot of Content marketers and growth hackers lately.
Ecommerce already accounts for about 8% of total retail sales in the U.S. is expected to outpace sales growth at bricks-and mortar stores over the next five years. Ecommerce sales in western Europe are expected to grow at an even faster rate than the U,S, in the next five years, from £112 billion in 2012 to £191 billion by 2017, representing a compound annual growth rate of 11% (versus 9% in the U.S.).
Get the more details and statistics by reading through this infographic.
Are you targeting the right people on Facebook? Are you presenting relevant messages to your current fan base? These questions will definitively be answered with the introduction of Facebook’s Audience Insights. This awesome new tool will give marketers a clear picture of who their audience is based on aggregate data about geography, demographics, purchase behavior and other factors. Audience insights has a similar look and feel to Page Insights, however it will provide information about anonymous users opposed to the Facebook Page itself. To understand the true value of Audience Insights, let’s take a look at the information that will be available:
Are you looking for new ways to network?
Have you considered using Facebook groups to build your business?
Facebook groups offer a proven way to form lasting, productive connections that generate leads.
In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups.
You have heard it a million times. We have heard it a million times. Everyone has heard it a million times: “Content is King,” and “Focus on creating high quality content in 2014.” The majority of these references pertain to SEO and algorithm updates, but this shouldn’t be what your content creation should be based around.
You need to be creating content for what really matters, and that is your website visitor who has the potential to convert and ultimately pay for a product and or service offered by your company. Time for a wake-up call, because excellent content has the power to turn your visitors into cold hard cash. Below are eight tips that you can use to help create a solid content marketing strategy and improve your blog.
When Instagram was acquired by Facebook in April 2012, for what seems today like a steal at “only” 785 million dollars, the mobile application was already popular with its 25 million userbase. Two years later, Instagram now boasts over 200 million active users and has become a true social media powerhouse. Not bad for a platform that is barely 4 years old! Known for its easy-to-use picture-taking and picture-sharing functionalities, Instagram also plays into the increasingly popular trend of video storytelling with its 15 seconds video-taking feature, introduced during the summer of 2013. So why should travel brands bother with Instagram? Consider that:
If you’re a regular Twitter user like me, you’ll have no doubt expressed several emotions in reaction to other people’s Twitter behaviours, which got me wondering whether or not fellow Tweeters were thinking and reacting in the same way that I was when it came to Twitter spam/gold etc. With the thought fresh in my mind, I set out to ask a few communities on Google+ and LinkedIn about what behaviours people found the most annoying, pleasing and surprising on Twitter. Here is the result!
Many marketing analysts, writers and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all have in common so far? They simply don’t go far enough.
Marketing and communications professionals leaning on their insights could believe that being mature is simply monetization. Monetization can happen much earlier in the model below. In other words, landing some new customers by blogging and embracing storytelling does not make a brand content-mature.
Twitter changed its primary web font for user profiles on Friday, moving to a sleeker and narrower look.
The new font is Gotham Narrow SSm. Gotham tends to be a popular font across the Internet and was used in Barack Obama's campaign. The new logo for One World Trade Center also uses a Gotham variant.
You’ve probably heard of a bounce rate and chances are, you know what your website’s rate is, but many site owners just don’t know how important this number really is.
So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.
There could be a number of different reasons for this. They might be searching for something, clicked your link and quickly realised it was not what they needed. They also might have typed in your web address and then quickly closed the browser. Whatever the reason was, the visitor did not stay on the site for long, and they certainly didn’t read anything.
Don’t confuse the bounce rate with the exit rate. After all, a visitor will have to leave eventually, but an exit rate infers that the user read through your content and will know to return if they need more information or genuinely enjoyed your content.
You might argue that so long as you get traffic, who cares if visitors actually stick around, but statistics have shown that about forty percent of people who bounce off a site never return to it. They’re more likely go to your competition and avoid you entirely.
Now that you know why this is a problem, what can you do to fix it? Check out these easy-to-follow steps and you’ll have a better understanding of how to handle your bounce rate.
Content marketing is its own kind of beast. Dependent on strong creative writing abilities and a fine knack for business; it is a profession that is fast-paced and in huge demand throughout the globe.
But, in order to be effective at content marketing, there are a few essential rules to follow.