Actors have them. Authors have them. Business professionals have them, too. We're talking about headshots.
How well does yours represent you?
Gamification has quickly become a super trend in marketing, customer retention and employee engagement. Check out this new infographic: The Business of Gamification to learn: what gamification is, how it works, facts and stats, business benefits, and how to get started.
Your buyer persona can make or break your content. If you don't lay out exactly the types of things your buyer wants to see and how they might want to see it, your content isn't going to perform as well as it would if it had a strategy behind it. Let's dig in to the steps it takes to create one of these buyer personas.
Companies like Tesla and Google have their eyes on self-driving cars. But while humans are still behind the wheel, General Motors is turning to eye-tracking, facial recognition tech to make the streets a bit safer.
The Financial Times reports GM is planning to install machines in about half a million cars that will track drivers' eye and head movements to cut down on distracted and tired driving. GM would be the first automobile maker to include this type of tech on a wide scale.
Personal branding is a practice of marketing themselves and their careers as brands. It can have many long-term and short-term benefits. Such as, helping you find a job, improving your overall professional image, and utilizing your Google search results when potential employers, colleagues, or clients search your name.
How do you get started? Here's some tips that will help you master (or at least beginner to master) your personal branding, and how you can utilize different channels to show yourself, your skills, and what you have to offer off.
Admit it, you’ve wondered.
How do I take my audience and turn them into fanatics? How do I get people so excited about my brand that they forget to eat?
Perhaps you’ve seen the hordes of slavering fans that Steve Jobs attracted.
Maybe you’re desperate to follow Seth Godin’s advice and lead your own tribe.
In every country, every era, and every subject, there have always been people who could whip their followers into a frenzy…
All they had to do was open their mouths or commit their pens to paper, and the world was putty in their hands.
What was their secret? Attention… and knowing what to do with it.
By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. B2B marketers can win with Facebook contests, too.
Connecting with customers on Facebook might be easier for B2C companies, but B2B companies can still use Facebook effectively. I know this firsthand because at ShortStack we’re in a position where we function as both a B2B and B2C. We use all sorts of campaigns, especially contests, to engage with our existing users and to convert new ones. And we help our users build campaigns to use with their clients.
Blogging, notwithstanding what Matt Cutts had to say about it, still remains an important internet marketing activity. It’s a great way of earning natural links, but it’s even a better way of building relationships with authoritative online entities and your personal/business credibility. The problem is that there are many internet marketers that choose to use guest blogging or blogging purely as a link building activity (that’s why Google’s comes out all guns blazing against blogging in general) than a relationship building activity.
But you need to start clearing your blogging misconceptions quickly and start to think beyond link building as its core objective. You need to start thinking of your blog as a tool for building credibility, authority and influence. In this article, we will focus on building credibility through your blog and how you can go about doing it. So, let’s take a look at a few things you need to keep in mind to improve credibility through your blog:
In this post, Neil Patel will share the content marketing he learned after losing over 200,000 traffic for KISSmetrics.
During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now?
We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t.
Here is what I learned from a 29% traffic drop:
Neil covers many areas that can help your website or blog traffic.
Customer acquisition without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next.
If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not so funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome.
It’s time to shine a light on how B2B marketers can elevate their “human” approach to buyers and one of the best people to do that is Scott Stratten.
The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?
Here, at BuzzSumo, we’ve crawled and analyzed over 120 million articles. In this post, we’ll show you the types of content that people like to share the most on Facebook, LinkedIn, Twitter, and Pinterest.