Hands down, email is the king of social media.
Don’t take my word for it.
While email predates the current social media platforms, it’s integral to their traffic and engagement.
Specifically Facebook, LinkedIn, Twitter and Google+ use email addresses to identify and grant participants access. More importantly, they employ email to update and encourage members to return and engage. It doesn’t get lost in the social media stream.
Also, email can break through corporate barriers and be consumed at all hours and all places.
The average office worker checks email about 30 times an hour!