According to a report by Small Business Trends this week, a group of SEO companies and small businesses in New York State were caught in a sting operation called “Operation Clean Turf.” Spearheaded by Attorney General Eric T.
U.S. consumers now dedicate one-fifth of their media consumption time to mobile
Mobile-centric social networks, mobile video companies, and location based services are well positioned to see the biggest benefits from the massive shift in consumer media consumption and usage patterns. But how can companies truly capitalize on this consumer revolution and adapt to their mobile-centric customers?
Technology now shapes and helps us make sense of the world. Robert Scoble will outline the five key technology transformations that are changing our world. Scoble will discuss the role of personalization, wearable computing and how the rise of big data combined with social data will change the way we live and work.
Twitter has millions of monthly users, growing revenue, brand awareness, a propensity for breaking news, and data ripe for mining. Adding to this, Twitter’s main feed allows advertisers and media outlets to grab users’ eyeballs in a time when so many are looking away from the big screens in their living rooms to the small screens in their laps. But Twitter also has a growth problem, which potentially limits the extent of what it hopes to accomplish, and the revenue it could earn.
Can one photo really tell one thousand words? For the right brand with the right story, it definitely can. We’ve seen it time and time again with brands like Oreo going viral from a simple image or memorable ads that showcase a thin line of milk gracing the upper lip of various celebrities. Powerful visuals with a powerful message can stand out.
Visuals have always been an important part of the marketers tool kit. Yet, technology and channels like Facebook and Instagram have transformed visuals from a nice to have to a requirement. The great thing about social media is the ability to have your visuals shared to millions in the matter of seconds.
Outside of Facebook, Instagram is the current leader for photo sharing as it relates to brand storytelling and communications. The great thing about Instagram is that you don’t have to be a world renown photographer to create a successful page.
Here are 4 mistakes that many brands make that you should avoid:
YouTube's been around for a while — you've probably heard of it
The video-sharing site went live in 2005, and has since become the go-to medium for uploading footage on the web.
Still, as seasoned as it is, it's helpful to look back at the basics. Whether you're a complete n00b or a longtime peruser hoping to finally dive in, we rounded up a few things to know before getting started.
Trust is the bare minimum. Split tests will not move the needle, usability will not help your users achieve more things on your site, and search visitors will not be happy with their results if, to begin with, they don’t trust you.
So strategically, enabling trust is something companies agree on; tactically, though, the methods with which trust is obtained vary greatly.Authentication: Then and Now
In a recent webinar, Jeff Barto, Trust Strategist at Symantec talked about the humble beginnings of the web, and how at the time, web users could be anonymous and could be whoever they wanted to be.
Then came social media, and web users could longer hide. Their identities and what they share – or don’t share- are exposed to others, and it’s the websites who can pretend to be someone else. Web sites now have the responsibility to prove authenticity. So while authentication is not new, it’s more important than before for e-commerce sites or anyone trying to drive conversions.
Twitter may seem like just another place to discover news and celebrity gossip, but its potential use in eCommerce has been downplayed until recently. What if you could buy the newest pair of Nike's as soon as you find out about them through a Tweet and a hashtag? Or what if your up-and-coming retail brand could reach hundreds of thousands of potential customers for little to no marketing budget?
Google Trends has become all the rage in the quest for the right keyword. As Google’s External Keyword Tool is on the brink of extinction, many savvy web experts are looking more to Google Trends to allow users a detailed glimpse into the searches associated with a particular keyword. Additionally, Google Trends plots searches on a world map to allow for some insight into which countries are searching for certain keywords more than others, which increases its appeal for those in the global market.
Social media has been a global phenomenon for less than a decade, but the concept of sharing information online on platforms such as Twitter and Facebook with friends, family, co-workers, clients, contacts and, yes, complete strangers, has become...
Google In-depth articles is a new search result option introduced by Google in August 2013. Along with News, Images and a number of other familiar search blocks, In-depth articles is a new search section located at the bottom of search results and features 3 search results, accompanied by images:
The Myth Of “Left Brainers” & “Right Brainers”
Science has long debunked the myth that some people think more with one side of their brain than with the other. The myth suggests that people who “use” the left hemisphere of their brain are more analytical and logical. People who “use” the right hemisphere are more creative and emotional. Physically this has proven to be untrue: the brain is divided into several regions that handle analytical and creative tasks using both hemispheres.
Despite the physical inaccuracy of this myth, many psychologists still treat the analytical and creative differences between “left brained” and “right brained” people as cognitive preferences, or preferred ways of thinking. As a leader, recognizing and utilizing these differences in yourself, and your team, is key for success. The infographic below presents four simple steps any manager can take to utilize the true potential of a diverse, “whole brained” team.
That is the million dollar question I get asked ALL the time.
In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks.
Sorry it’s a little long, but I hope this will help you…
A few tips: