The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.
You can count on Halloween to bring out the creativity in consumers - and in brands, too. In years past we've seen marketers go dark and devilish, embrace the afterlife, and haunt customers' homes.
Microsites and display ads are a popular choice for promoting products in the context of Halloween, but this year's offerings also rely heavily on social media. Here are a few of favorites, and a look at the strategies behind them.