Is your content focusing strictly on pushing sales? It's not 2004! Today's savvy customers expect more from content.
Here's a look at some content-creation tips from a Captora infographic.
What are the benefits of Twitter chats for your business? Trying to consider whether you’d join chats in Twitter? Would it only be a waste of time for your business? What I found is that whether your brand is an active participant, or hosts one, it comes with surefire benefits for your business. For sure, it is not a waste of your time.
Content curation, I believe, is a foundational key to how to both create (from scratch) and share (other people’s work in your industry) great content your fans and followers will engage with and read. In a world of over-saturated content, it’s hard to find great content and know where to start. With the right tools and the right way to go about it, I think curation can hold the key to a better content future in 2015.
Listed in this article are many of my favorite tools for content curation.
There are only so many minutes in a day (or in a mobile data plan). The student is overtaking the master. No matter how you spin it, Facebook’s Messenger application is boosting its share of overall reach among U.S. users, at the expense of the social network’s flagship app, according to November data from comScore.
Does it ever feel like you’re struggling to gain any traction on Twitter?
You’re definitely not alone. With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Your lack of engagement could result from boring Tweet structures. Here are 11 tried-and-true Tweet writing formulas that really change everything:
The tangled mess where you charge your devices has taken a step toward being slightly less tangled with this week’s announcement of a merger between the Power Matters Alliance (PMA) and The Alliance for Wireless Power (A4WP). The two wireless charging standard groups have signed a Letter of Intent for a merger to be finalized this year under a name that is yet to be decided or announced.
Facebook co-founder and CEO Mark Zuckerberg responded to the terrorist attack on the Paris offices of satirical weekly newspaper Charlie Hebdo by promising in a Facebook post that the social network would remain a “service where you can speak freely without fear of violence.”
Social media is touted as the perfect conduit for word of mouth. And, it is. With speed and reach, consumer opinions, choices, likes and dislikes are quickly communicated. Understanding that word of mouth is a double-edged sword and can beboth positive and negative, managing and engaging it takes preparedness on both fronts.
Twitter’s new video product, which will allow users to record, edit and post video directly through the Twitter mobile app, will launch in the next few weeks, according to people familiar with the matter.
Currently the only way to share video directly on Twitter is through the Twitter-owned Vine, which supports videos up to six seconds in length.
HTC entered into the action camera market with its own camera, Re Camera. The reception for this particular camera was praised by some and shunned by others. HTC will continue to improve the action camera over the year. However, it can increase the feature set through software updates, especially with the new software update that will allow the users to stream video live to YouTube.
Users of TweetDeck can once again translation tweets in foreign languages. While Bing Translator isn’t an exact translation, it can prove useful. With the ability to read a quick tweet in other languages about live events international moments will be more available to the public.
In just one year Facebook has seen an increase of visual content by 75% globally, and 94% in the US. Globally, the amount of Facebook video posts from people and brands in the News Feed has increased by 3.6x each year. The increase of people creating, posting, and interacting with videos on Facebook is changing the composition of the News Feed.
2015 is going to be another awesome year for content marketing. With 86% of B2C and 91% of B2B marketers using content marketing, we expect these numbers to grow and grow. As more of you marketers come into the content fold, we've got the 10 unbreakable rules for doing it right in 2015.
There are lies, damn lies, and then there are statistics. But that doesn't mean these facts and figures are useless for content marketers.
More often than not, they shed some light on changes in the digital landscape and the ever-changing practice of content marketing. At the very least, you can leverage them to help you sell others on future marketing decisions and tactics.
So here's a list I've curated of relevant, eye-opening content marketing statistics and findings from the most recent industry surveys and marketing research conducted in 2014.
Content is one of the most talked-about tactics in marketing these days. In fact, more than 70 percent of both business-to-business and business-to-consumer marketers plan to produce more content in 2015 than they did in 2014, with six out of 10 expecting to increase their content marketing budgets, according to e-Strategy Trends.
That’s all well and good, but the content must fit into an overall marketing strategy in order to be effective. For many brands, this tactic means incorporating both social media and content marketing to increase qualified traffic, build the audience and raise brand awareness and lead generation. In short, social media should support your content efforts.
Here is a unique approach to making money from content marketing.
I view content marketing as a reciprocal exchange of value between business and consumer, and the greater this reciprocal exchange of value, the more money is made and the more good is done in the world.
The direct business benefits of content marketing (leads, brand awareness, trust, customer loyalty, sales) are second to the value this practice can provide in people’s lives, as long as it is viewed by businesses the correct way.
The Content makes up almost 50 percent of a website. It helps a business communicate with the audience of its website. Content is King – is the well known saying of the decade. Content is essential for a business at every stage of customer acquisition. It is used in different ways to attract the customers.
Creative and promotional content is often used in the sales strategies of a business. It has a strong role at every stage of the sales funnel. At the top of the funnel, creative content is used to attract the attention of the customer.
In the middle stage, it is used to provide further information on the product or service (s) provided. Later, it helps in maintaining customer loyalty. In this way, there is no stage of the sales funnel which can do without content.Let’s explore more about the role of content in the sales funnel.
Traditional social marketing is now a thing—a real term that people use to describe a marketing style that encompasses platforms like Facebook and Twitter, but also may or may not induce sound sleep.
To some of you, this may come as a shock, or perhaps incite a little laughter. Facebook and Twitter aren’t old enough to be considered traditional in any way, you think.
Au contraire. If Facebook was a kid, it would be in its full-on awkward, gangly phase with buck teeth and a serious Playstation habit.
Here are three ways to think about social marketing and online branding in 2015 that will help you throw out your rule traditional book—your typical way of engaging—and write a new way of doing things.
How to Manage Your Time on Social Media
Inside the strategy of an agency that shares to hundreds of profiles each day.
The foundation of Marketeering Group’s strategy is a simple and brilliant two-step process.
For the first part, Marketeering Group enlists the help of staff bloggers who create articles that address the needs, problems, and solutions for each client’s audience and customers specifically. To supplement the written content, Marketeering Group also has an in-house videographer and photographer who help create professional multimedia. The content then gets scheduled and published to a client’s blog and scheduled and published for social media.
Content is KingWhat is Quality Content?
Quality content is unique, purposeful and effectively streamlined data that individuals and search engines are determined to follow, view, and offer. Quality content helps you rank better on SERPS and entertains your clients.