30 Digital Marketing Statistics You Can’t Afford To Ignore [INFOGRAPHIC]
Fabrice Grinda is the founder of OLX, one of the largest classified websites in the world, and he's very excited about the emerging digital markets Russia and Brazil. His company, which Grinda describes as Craigslist 2.0 for the rest of the world, is rapidly expanding there, and as a tech investor he's putting money into startups from those countries, as well.
If you’ve been ignoring mobile as a marketing channel, chances are you’re missing out on a ton of leads.
Mobile ads can be six times more effective than desktop ads. People are in love with their smartphones. Every time there’s a free moment, we instinctually check our phones to read emails, search the web, browse social media, etc. This means there are great opportunities for marketers to reach and engage their audiences through an exciting new channel, and it’s crucial to incorporate mobile into your overall marketing strategy. Because people are so enamored with their smartphones, you have the potential to engage mobile users at an even higher rate than your desktop users.
Here are 3 tips to ensure your mobile marketing is performing at the highest level:
Every content marketing strategy should involve a plan for blog commenting. It’s entirely too easy to get stuck in a comfort zone of creating content, while keeping up on other blogs in your niche via RSS feeds or email subscription.However, taking the time to leave comments really matters, and it’s an integral part of your content promotion strategy whether you realize it or not. Content marketing expert Ken Mueller cites his regular commitment to leaving comments as a critical success measure, stating “[i]t has been incredibly important to my growth as a blogger, and to the growth of my business.”.
When it comes to social media, most business owners tend to have a fairly firm grasp on how to handle Facebook and Twitter, but Instagram still appears to challenge many small businesses. With Instagram gaining one new user every second it is no doubt that it can be advantageous for your business to be on this social networking platform. Here are 8 things you should do to effectively promote your brand on Instagram:
Content marketing is the topic that is on everyone’s lips. Just like word of mouth marketing and those old-fashioned leaflet drops before it, content marketing is another way to get people talking about your brand and, if executed correctly, the results surpass almost any other marketing channel. When audiences react positively to your brand, they’re directly influenced by to talk about your brand, link to your brand and, ultimately, buy from your brand.
|Rescooped by Brian Yanish - MarketingHits.com from Adlandpro talking about Social-Marketing-Blogging|
Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That's correct: Everybody's doing it.But that doesn't mean companies are doing it well. Far from it.Let's be honest. The majority of content produced by brands through blog posts, enewsletters, social media posts, print magazines and webinars is flat out awful. In many cases, the content is self-serving, not useful and, maybe the worst, pointless. Even when you ask marketers themselves, just one in three believe that the content they develop is effective.Why is branded content so bad?....
We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits… directors are a bit complicit as they direct budgets based on grants that have been around for decades.
It’s not that we’re poo-pooing television and radio (we do a segment on radio), it’s just that they’re expensive mediums that need to be properly deployed as part of an overall marketing mix. Digital media offers low-cost, high yield opportunities – especially with non-profit organizations where the employees and customers are so passionate. Online media offers the opportunity for you to spark the fire, and your fans and followers to spread it. It’s truly unlike any traditional source.
When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.
The quote above and the infographic below from the Advice Interactive Group is a comprehensive look at the growth of digital marketing over time with respect to traditional media.
Content strategy and content marketing are relatively new words. Even though many of us have been blogging, writing articles, outlining pages, auditing websites, and doing other strategic and content marketing tasks for years, it’s really been over the past five to 10 years that these disciplines have taken off. Which is probably why we still mix them up—telling friends we’re attending a content marketing conference when we’re really going to a content strategy event, or tweeting about content strategy when we really mean content marketing. So today I’d like to clear up the confusion a bit by answering that one pesky question: What’s the difference between content strategy and content marketing?...
CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves.
It turns out that companies can determine how much a brand is worth. We’ve seen this most recently in the bidding war breaking out for Steinway, which is a brand that transcends time and technology. It has legendary cache, in a way that fabled brands like Kodak or Polaroid did not. We know that strong brands with good reputations have 31% better total return to shareholders than the MSCI World average....
A fundamental part of content curation is adding annotation and commentary to third-party content that you choose to share. It’s easy for novice curators to simply focus on finding and sharing relevant content while forgetting to annotate their content with their own perspectives.
Why it’s important to annotate your content
As National Football League teams prepare for the 2013 season, it’s time to look at how they look — on Facebook. Teams with historically large fanbases (Dallas Cowboys, Pittsburgh Steelers, Green Bay Packers) are also among the most popular on Facebook, according to PageData.
These teams also do well in the people talking about this (PTAT) metric, as the Cowboys finish first in both regards.
Crystal Shopper is a barcode scanner and price-checker that presents the shopper with price comparisons and Amazon ratings. You can be in a store, or at a friend’s house, and quickly find out how much something costs. The price range is particularly useful for items like books, where the difference between a used paperback and a new hardcover are significant. The Glass wearer can save items for later that they want to buy.