Social media and mobile applications reportedly have an outsize influence on shopping behavior — and many companies have shaped their online experiences accordingly in the last few years.
Google now makes it easier for business owners to see who is reviewing them across the web. Verified business owners who are already using the recently updated Places for Business user interface can now go to their profiles, where they’ll find a new “Reviews” section. There, they will find all of their customers’ online reviews and be able to respond to them. The service also offers some basic review analytics so businesses can track how their reputation changes over time.
The service doesn’t just pull in reviews from Google properties, by the way. It also aggregates data from around the web, too. This makes it a pretty comprehensive tool for business owners who want to manage their online reputations. Google will pull in data from most of the review sites that currently allow it to snippet their content, including TripAdvisor, Zagat, UrbanSpoon, Insider Pages and others.
What’s the best way to find out what users think about your service? Ask them. Twitter appears to be adopting that approach in the UK, where it has opened an online research group to help understand more about how people use its microblogging service.
Named #Birdsignals, the site was first made public by a tweet from Twitter UK last week. Curiously, the tweet below doesn’t appear on the @TwitterUK timeline, which confused some users and suggests it may have been sent to a limited audience with the intention of keeping things quiet.
Successful retailers in search of sales growth are increasingly going global by expanding their online-shopping operations in foreign countries, with China offering the choicest opportunity, says management consultancy A.T. Kearney.
In its annual Global Retail E-Commerce Index report, A.T. Kearney researchers concluded that shopping websites are no longer mere appendages to retailers’ physical stores. Instead they are seen as a “valid alternative” to costly and time-consuming investments in brick-and-mortar outlets.
“Retailers everywhere are diving into online retail as consumers across the globe in both developed and developing markets go online to buy products,” researchers wrote.
Globally over the past five years, online retail has recorded a compound annual growth rate of 17 percent, with expansion particularly strong in Latin America (27 percent) and Asia Pacific (25 percent).
Social media is a busy place, and it can feel difficult to engage people through the clutter on some channels. Pinterest is not one of those channels. The beauty of Pinterest is that it features alluring visual content. And people like images. They’re easy to add, easy to digest (a picture is worth a thousand words, don’t you know?) and often appeal to our aesthetic sensibilities (read: we like looking at pretty pictures). Even better, Pinterest can be used to drive not just website traffic, but revenue. Yes, you can get real money coming in because of activity on a social media site. This article discusses a few ways you can use Pinterest in your inbound marketing efforts to drive real results. We’ll highlight a few companies that have used it successfully to give you some ideas on how you can leverage Pinterest for your company.
Social network for professionals, LinkedIn moved to boost its standing as a content marketing platform this week with the introduction of “Showcase Pages.” These new page offerings provide brands with the opportunity to create pages for specific products, and are different from the “Company Pages” that LinkedIn introduced last summer.
Marketing on Facebook is difficult. On average, social conversion rates are 0.71 percent, while email conversions are around 3.19 percent. It’s not uncommon for marketers, both new and old school, to claim that you just can’t use Facebook to make money, or at least that it isn’t worth the effort.
Here’s the problem. People are getting fussy about their email addresses. A growing percentage of the population won’t even use email to communicate with family, let alone you, yet they’ll be fine with liking you on Facebook. It’s a looser commitment, yes, but it’s better than nothing, and if you leverage it properly, it’s a powerful way to grow.
Needless to say, most Facebook marketing strategies are lacking, and it’s never entirely obvious why. That’s why I’ve decided to share three insights your Facebook strategy is most likely missing (and feel free to give yourself a pat on the back if they aren’t).
If you’re new to the world of online content, discovering how to form content and write effective strategy may seem out of your grasp. Never fear, the Internet is here! Along with a wide variety of tips and blogs to learn from, there also come tools to improve strategy for everyone, from the novice to the experienced writer. Wouldn’t it be great to have something or someone else help you plan and strategize your content? You don’t have to go at it alone. Content should be interesting to your audience, and they should be able to take something away from it after reading it. Valuable content will go far for your readers and keep them coming back for more. But how do you make sure what you provide the audience is useful?
5 Secret & Disruptive Content Curation Tools
* Haiku Deck.
More thoughts on Scoop.it as HUB of content marketing on GooglePlus: https://plus.google.com/102639884404823294558/posts/WKour5A4fke
Martin Marty Smith on Scoopit
@Martin (Marty) Smith
The demands on social media marketers continues to grow and distractions are everywhere. For many of us, it’s challenging to efficiently manage the day-to-day tasks involved with the constantly-changing landscape.
Need to add Scoop.it in there at 5am, 12pm and 8pm.
There are so many problems that can arise when you’re trying to be a successful blogger. Maybe you can’t figure out what you want to write about. You might be suffering from writer’s block. You might get easily distracted while doing your Internet research. Do you plan out your writing to make it easier on you? Do you have goals and schedules set for your writing? Do you have some favorite productivity tools that you use? Following are some tips to help you in your journey of becoming a more productive blogger.