Young learners are using iPads in the classrooms of Burris Laboratory School. Will mobile device use become the future for classroom education?
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Brian Yanish - MarketingHits.com shared this post on WordPress. (January 3, 11:29 AM) |
MarketingHits
This is not an old-fashioned blog, but a new style of sharing page that uses software by Scoop. It allows me to not only post my thoughts & information but also share with you great content & sites that I’m finding in my daily job of keeping up with what’s going on in the online world.
AboutMe: My name is Brian Yanish and yes I am a nerd. Now that I got that out of the way, what do I really do? I'm the founder of MarketingHits, where we help other businesses find new ways to connect with customers, both online and off. Check out our website. http://www.marketinghits.com Follow me at http://twitter.com/marketinghits Happy Marketing! Brian ![22 Ways to Create Compelling Content [Infographic] | MarketingHits | Scoop.it](http://img.scoop.it/zdYgCqHDeKCIlE0YzW1GGzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Not all of these are really content creation ideas. Some are just smart activities to kick yourself in the seat of the pants, and open you to fresh ideas. They are all good and worth reading. 
Robin Good: Here's a great visualization of how different can be the traits of content re-use. In the left column you can see what would appear to be the ideal traits of a professional curator, while on the right you can immediately recognize the ones of scrapers, republishers, cheap aggregators and other "thin" publishers as Google would call them. I think it can serve as an excellent reference, when in doubt about whether you are still doing the right thing or not, when it comes to re-using and republishing other people content. The table is part of an excellent presentation entitled "Link Building by Imitation" and authored by link building expert Ross Hudgens. Via Robin Good 
So you have taken the plunge and decided that your website is going to publish content regularly. The thing is, you don’t want to just publish ‘run of the mill’ content just for the sake of it.
By now you’ve probably seen the videos of the woman falling into a mall fountain or the guy who comes dangerously close to a bear while walking and texting.
Mark Zuckerberg likes to remind us that Facebook is all about the image.
Robin Good: Vengage is a new web app which allows anyone to created, edit and personalize professional-looking infographics by utilizing ready-made elements and an easy-to-use interface. From the Carlispina blog: "The newest tool for creating interactive infographics online is Venngage from the Vizualize.Me team. Building on the concepts that are at work in the Vizualize.Me infographic resume tool, Venngage allows users to create infographics on any topic with great simplicity. Despite this simplicity, Venngage is also extremely versatile, offering 14 different infographic templates, each of which is highly customizable, including the ability to resize the overall infographic to meet your specific needs. ... a wide range of data types since it offers more than a dozen different types of charts, a host of symbols and shapes and the ability to add your own images. Unlike many other infographic tools, Venngage also includes the ability to link to other web content directly in the infographic’s text." Venngage offers the option to export a .png file, to share your final work on social media, to keep private, or to embed it on any website or blog. "Unlike image-based infographics, Venngage's infographics are pure HTML elements and 100% search engine optimized." (Source: Carlispina Blog) Find out more: http://venngage.com/ Via Robin Good 
Not everyone loves Facebook enough to give it three, four, or five spots on their homescreen. So yesterday’s launch of Facebook’s third consumer iOS app Facebook Camera, could actually end up reducing usage of Facebook’s main app, Messenger, and others by compelling people to consolidate them into a folder. Facebook Camera has shot to the top of the iOS free charts, so lots of people are making the decision of where to put it right now.
![Dear [insert Business Name], What’s Your Promise? | MarketingHits | Scoop.it](http://img.scoop.it/dQaS8YyB4j5Nol1deD7f9zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
“You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people.”
If we are to truly change, we must find purpose. We must uncover the essence of our business and the value it delivers to traditional and connected consumers. We must rethink the spirit of today’s embrace and clearly articulate how transformation is going to improve customer and employee experiences and relationships now and over time.
What’s Your Promise? Your promise to me as your consumer, stakeholder, and partner. A promise is meant to inspire For without it, we cannot genuinely voice what it is we stand for or stand behind. It serves as the foundation for your vision, mission, and all business strategies and it must come from the top to mean anything. For without it, we cannot genuinely voice what it is we stand for or stand behind.
A promise is the ink that inscribes the spirit of the relationship between you and me. A promise serves as the words that influence change from within and change beyond the halls of our business.
Organizations that strive for innovation, imagination, and relevance will outperform those that do not.
Change will only happen because you and other internal champions see what others can’t and will do what other won’t. It takes resolve. It takes the ability to translate new opportunities into business value. And, it takes courage.
Remember To Aim For A Higher Purpose!
An Inspirational Post by Brian Solis - http://bit.ly/w1AGy8 , Read Entire Article Here: http://bit.ly/LxjGnM Via maxOz 
How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many players ¬- including Yelp, Foursquare, and Facebook - could (as some already have) build on. Of all the topics in the hot mobile location space, mobile monetization seems to be the biggest question mark. Though ad networks and search engines like Google see real revenue, mobile local leaders like Foursquare and Yelp haven't done much direct monetization. That's despite building large communities of mobile users - or perhaps because of it, as they're averse to stunt user growth with premature monetization. Take Yelp: It's done a great job migrating its usage and brand equity into mobile. Its mobile apps accounts for about 10 percent of monthly unique users. But interestingly, that 10 percent accounts for a disproportionately high 40 percent of searches Yelp sees across the board. 
The world-class domain name sleuthers over at Fusible have uncovered that Facebook (almost certainly) privately registered a number of domains with ‘studio edge’ in them, including the .com, .net and .org versions. Coincidentally, the domain names were secured on the same day the social network giant launched its own Camera app for iOS. Except, it’s definitely not related to anything to do with photography, we’ve established. 
This week's battle of the brands finds Ford and GM racing for the checkered flag of the digital world. |
Today most people would regard Steve Jobs as the inventor of the iPhone. I want to share the story of the iPhone that I believe is true, even though I don’t have any proof. It is based on storied I heard and observations. None of this is confidential information I gained while I worked at Motorola in 2004.
How Motorola invented the iPhone... 
Google's Secret Weapon for Social: Your PhotosBusinessWeekHe is hosting Hangouts about photography, sharing his latest pictures with his more than 2 million followers, and meeting people all over the world for real-life events.
Via Guy Hoogewerf 
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.
Yes yes yes!! In all the hype about social networks, engagement, and customer loyalty it is easy to forget that in the relationship economy, relationship marketing, and for a return on relationship, face-to-face marketing rules. Oh, just tell your stories digitally, on-line, in your social network or blog. Yes -- all of that is good. But as the author says, "Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technology – at the center of products, campaigns and market strategies." Research shows that 90% of word-of-mouth conversations about brands take place offline and ar primarily face-to-face. Whoah!! As the author suggests, "start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?" There are many great insights in this article that I know you'll enjoy. Happy reading! Via Karen Dietz 
Sometimes you eat the blog and sometimes, well, the blog eats you.Let’s say you’re a product manager for a expansion-stage company. It’s hard work and long hours, but you’re working on a great product and the company’s growing.
Let’s say you’re a product manager for a expansion-stage company. It’s hard work and long hours, but you’re working on a great product and the company’s growing. Only now, as part of that growth effort, the company is establishing a content marketing strategy, which is all fine and good except for the fact that you’re being asked for help. Compelling content doesn’t make itself, after all, and besides, who better to write about your product that you? A few weeks later, you’re busy trying to keep up with the deadlines and tasks that were actually listed first in your job description when the marketing department reminds you of that blog post you owe them (again). 
These big-name brands have leapt on Facebook’s business opportunities and have developed some inspiring Facebook promotion campaigns.
Last month, Facebook introduced a feature called “trending articles” that stuck a slideshow into your news feed of popular news articles via your friends that you might have missed.
Surreal. Humbling. Grateful. One year after unleashing Dear Photograph, a blog showcasing photos within photos, Taylor Jones describes his emotions with those three words when looking back on the viral success of his nostalgic idea.
If you're like Charles Mangin, you love your iPad or Android tablet, but wish it was a little more Wacom-esque. But why wait for hardware manufacturers to bring the styli to you? Mangin has concocted the PressurePen, a pressure-sensitive stylus that plugs into a tablet's audio jack. The peripheral sends a tone to the tablet based on how far the tip of the pen is pushed in. The tone affects the thickness of the pen stroke, helping you alternate the sizes of lines more naturally than on a standard tablet.
Yesterday it was announced that Karma, Facebook’s new gift app, will be instrumental in its e-commerce success. No doubt social data is an incredibly powerful e-commerce tool yet there are many reasons both for and against for arguing that Facebook will become the dominant e-commerce force.
As Google fumbles to find its Wallet and the ISIS consortium has tests coming any day now…no, really, eBay’s PayPal is making a wide range of moves aimed at filling the M-Payments gap. Statistics are all over the map about how many people have used their mobile devices to pay for things. 
Amazon has been offering a free app of the day for a while now, but that offer is good for Android users only. 
People who don’t work in social media think you’ve got it pretty easy, huh? What do you even do all day? |
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