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Study shows consumers not keen on mobile ads

Study shows consumers not keen on mobile ads | MarketingHits | Scoop.it
A mere 10 percent of consumers that have viewed a mobile ad on a Web site or within an application claim that it drove them to buy online or visit a retailer in-store.

This was a key finding of a study conducted by Loop Analytics. A whopping 30 percent of respondents claim they were driven to download an application after tapping on a mobile banner.
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