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Are These 3 Points of Interest on Your Marketing Road Map? #infographic

Are These 3 Points of Interest on Your Marketing Road Map? #infographic | MarketingHits | Scoop.it
From contentmarketinginstitute.com - May 4, 2015 9:57 PM

Being effective marketers in today’s world of emerging technology and changing attitudes requires us to look one (or several) steps ahead. Let’s discuss three – advocate marketers, money for distribution, and “automagic” integration – that are worth your attention from among the many helpful themes, trends, and studies detailed in the infographic created by Uberflip, shown here.

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William Caleb Rodgers's curator insight, May 7, 2015 9:53 AM

Another term for this is CONSUMER SOPHISTICATION or MARKET SOPHISTICATION  and is applied whenever the general audience of a sector of consumers gets used to certain trends and technologies and is now poised for the next logical evolution of the things they want.

 

In other words they expect an upgraded experience that matches the cutting edge time they live in!

 

Consumers are way smarter than what they used to be years ago which of course is largely due to the advent of the internet. It is not so easy for companies to cover up certain "undesirable" traits of their business anymore and furthermore, if there's no content marketing strategy in place then there will be little information about your company for people to find and as a consequence they will STOP looking and your sales go down the drain ...

 

 
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