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3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us

3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us | MarketingHits | Scoop.it

The ALS ice bucket challenge has quickly become this summer’s viral movement version of the “Harlem Shake,” Tebow-ing, and “Call Me Maybe” video parodies. Like any viral movement, there is a lot we can learn about culture and the ALS ice bucket challenge is no different.

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