Every job requires a specific set of tools or assets that you need to perform your job well. Being a social media manager sounds like it would be an easy job that wouldn’t require more than just creating an account on Facebook or Twitter and watching the conversations rolls in. That’s where you would be wrong.
There are many components to making the social machine work. For another edition of “Social Saturday”, let’s take a look at what it takes to make your company’s social media program successful.