Marketing best practices and tools are constantly changing and evolving so put your dukes up and be prepared to fight off those crappy trends that won’t work for your company. What’s that saying…. “well if they all jumped off a bridge would you do that too?!” Since marketing practices are constantly changing and new things are popping up here and there… by the time you notice a “trend” it is already too late. It happened and you missed it. Yet you may choose to implement the trend instead of focusing on the bigger picture –what is best for your company.