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Why the ALS Ice Bucket Challenge Went Viral

Why the ALS Ice Bucket Challenge Went Viral | MarketingHits | Scoop.it

If your social media feeds haven’t been clogged with videos of the ALS Ice Bucket Challenge this week, then you’re in the minority.
The campaign involves people dumping buckets of ice water on themselves (or being doused by others), sharing a video of the experience and nominating others to give it a try as a way to build awareness of amyotrophic lateral sclerosis (ALS.) Otherwise known as “Lou Gehrig’s Disease,” ALS is a progressive disease that causes nerve cells to deteriorate and eventually leads to total paralysis and death.


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