Twitter is giving iOS users the ability to watch select videos with a minimized player while browsing the timeline and other parts of the app. Spotted by Neal Mann, the update applies only to videos that use Twitter’s homegrown, in-app video player.
This is 2014 everyone, content and semantic keywords are now THE most important factors of your SEO ranking next to backlinks. Google has gotten a lot smarter, and it’s time to recognize this isn’t 2005 where you can easily manipulate the search engines. It’s now about how your content is written, shared and diversified over the internet. Gone are the days of cannibalizing keywords, it’s now about using contextual and semantic keywords.
Avoid The Temptation Of Using Black Hat SEO, The Risks Are Too Great
Sometimes it is very tempting to want to “cheat the system” and use what they call Black Hat SEO methods. It’s a way of manipulating the rankings of the search engines through unethical practices and using tools that are very risky to use. Google has an Anti-Spam team of experts that are dedicated to finding websites that show the use of spam and Black Hat methods.
Black hat SEO is very short term, and will eventually result in getting your websites de-ranked. It’s time to rise above the crowd with quality, become the best company that you can be, and most importantly show that you have some authority in your niche.
You've heard the wisdom:
"Your business should have a blog."
"Blogging helps your SEO."
"Why aren't you blogging yet?"
According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space.
In fact, blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold.
While I won't deny the power of a good blog on the right site (seriously, as a writer, I'm pro-blog in general) to do all of those good things and more, you should always question anything that's touted as the right answer for everyone (and everything). So should you blog?
When a blog is NOT necessarily the right form of content marketing
Now that you're asking whether all that time and energy you're putting (or planning to put) into your blog is really the right investment, let's look at a few examples of when blogging is a bad idea (or is simply unnecessary).
You're probably aware of the potential benefits of implementing an inclusive content marketing strategy. You've seen how it can transform a brand, and now you're itching to put the channel to work for your organization.
However, your colleagues are probably less enthusiastic about this approach—if they're aware of it at all. An inclusive content strategy often entails involvement across the entire organization and additional investment from up the ladder. Your co-workers might be resistant to extra responsibilities, and your higher-ups might already have a budget that's stretched thin.
There's no denying that selling your organization on content will be tough, but the results make it well worth the effort. So, how do you champion this idea and persuade those in your company to embrace content marketing?
media is all the rage today and if you have any social networking profiles set up, you know that you must consistently generate great content to add to your news stream.
If you’re like a lot of solo entrepreneurs, then your content strategy should help you get the right kind of social content out in the shortest amount of time. Your content needs to not only fill up internet space, but get you actual business results in the form of traffic, conversions to clients, and most of all…cha-ching (that’s money).
Sony has just removed ‘The Interview’ from social media. As of now, the film’s official Facebook and Twitter page has been deleted. All official trailers and promo clips on YouTube have also been promptly removed.
It was just recently that Sony Pictures pulled the movie from an impending Christmas day release after hackers threatened terrorist attacks. The hacker group identifying itself as Guardians of Peace, or simply as #GOP, demanded more and threatened to release more personal data unless all traces of the film were removed. This meant no release in any format, including DVDs, streaming, and PPVs.
The incident has become the greatest cyber-attack America has faced, and Sony is bearing the brunt of the dilemma. Many Americans are calling Sony’s decision cowardly. Even President Obama has chimed in and called the decision a mistake. Sony, however, has defended its decision and said it had no choice but to cancel the movie’s release since many cinemas weren’t willing to show it in their theaters.
Every agency has heard so many times: "can you guarantee marketing results?"
As soon as I even think the client is serious, I know it's never going to be a productive relationship!
No agency can guarantee results across all marketing initiatives. We don't control product pricing, technical and marketing infrastructure, branding positioning, manage your staff or make strategic decisions. Nor should we do all BTW.
If your asking an agency for guaranteed results you either have no confidence in your own products/services or, worse, you want to put all the risk on the agency.
That's not cricket and in the long run it's going to hurt your business more than help it.
Agencies, especially unscrupulous types that guarantee results, are just gaming your business. Results, especially SEO listings (as an example) can be artificially generated and/or structured so they look like "results" when they really aren't.
As a new business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.
In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.
|Scooped by Brian Yanish - MarketingHits.com from I can explain it to you, but I can't understand it for you.|
“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.” – Shane Snow, Contently
It’s old hat to say that Amazon CEO Jeff Bezos defined “brand” as what people say about you when you aren’t in the room. But even if that’s true, Bezos has only identified the situation without prescribing a way of changing it. If you can’t be in the room to change the brand, what can we do to influence how people talk about you?
For talent acquisition professionals, this is doubly important as our prospects form impressions of our brands long before we can reach out to them. Decisions such as to whether to sign up for updates, whether to respond to a recruiter, and whether to apply for a job start with the brand when you’re not in the room.
Which is why we’re so in love with content and content marketing. Think about that moment when people talk about you when you aren’t there. Content is what they are looking at. Content is what they are referring to. Content is what helped them form an opinion about you. At the same time, content is what draws you to their attention via Google and social media. Content is what gets shared because done well, it is engaging, useful, educational, and entertaining.
In many ways, 2013 and 2014 were when content marketing went from “interesting idea” to “useful tool” for talent acquisition. As case studies start trickling out of agencies, showing that content influences people at almost every stage of the sales or consideration process, everyone is taking content seriously. More companies are looking to content to advance their employer value proposition to prospects at every position of the sales funnel.
As 2015 approaches, no doubt you’re wondering what the future holds for content marketing within the talent acquisition space. While content marketing sometimes feels new and novel, the future boils down to being authentic, specific, and useful.
Tis’ the season for pinning! Whether you are looking for a DIY ornament project or need the recipe to your favorite treat, Pinterest is one social media platform that allows you to easily find both. Beyond crafting and cooking, Pinterest is also one of the top resources for shopping this holiday season. Recently, Curalate ran a study to detect the most popular item on Pinterest and found that a pair of J.Crew camping socks were the hottest item on the site. The study also showed that 3 out of the top 5 items in their study were sold out in the color that was pinned. Given the visual nature of Pinterest, it makes for an effective marketing tool for e-commerce and retail companies.
Out of all the major social media networks, Pinterest users spend between $140 – $180 in the online check out as opposed to Facebook and Twitter users who spend around $60 – $80. To fuel the shopping machine, nearly 79% of department stores have Pinterest accounts and are running campaigns on the platform during 2014.
Throughout the year, Pinterest has made its site more appealing for brands and has added features that allow more measurable goals to be set for this year’s holiday campaigns. The addition of Promoted Pins and easy access to account analytics data for business accounts allows brands to easily assess their ROI and improve their strategies.
Overall, brands on the Pinterest are taking advantage of the platform to feature holiday gift guides and act as a helpful resource that aids the shopping experience for users. While every company has approached their gift guide differently, there are a few that have really differentiated themselves from the competition to make it on to my “Nice” list when it comes to Pinterest:
A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, we’ll review the metrics and benchmarking tactics used to judge social media marketing performance.
First, it’s crucial to understand where social media fits into your marketing strategy. What you or your company decide to measure ultimately depends on your business goals—goals that every business has, but are uniquely different to accomplish. Are you trying a to develop a community where people come to collaborate and discuss content? Or, are you trying to capture visits to your website in hopes to increase conversion? Are you B2B or B2C?
All these factors play a strong role in what you decide to publish, monitor and measure.
It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis.
But when it comes to creating content outlining your organization’s expertise – getting more technical or non-marketing staff to put what they do into words is a sizable challenge. Not everyone can be a writer, and not every writer has the knowledge or capacity required to create the right content. So what can be done?
Most marketers realize that announcing and sharing their posts on social media sites like Twitter, Google+, or Facebook is an important part of attracting interest. Doing so allows you to alert your connections that you have new content to check out, and could even help jumpstart a conversation with the people you want to get to know.
Social posting requires more than just tweeting out a link to your new blog article. If you want to get the maximum effect for your effort, here are a handful of tips you may want to keep in mind:
Who doesn’t want to be more effective?
Who doesn’t want to use their time and utilize their skills to the best of their ability?
As you think about working more effectively – whether it’s for yourself, your peers, your customers or partners — you can use these 3 C’s to think a bit more strategically and tactically about your how to want to engage. There is no wrong answer for engaging with others. However, we are all limited to the same 24 hours, the same 86,400 seconds, every day. Use them wisely.
Communicate, Curate and Commit
These may be mixed and matched to suit your personal style. However, I encourage you to take a few minutes to read about each point, think about how you can apply them to your daily workloads, and then put a plan in place and start executing today.
What’s arguably the best way to grow brand awareness online? Content marketing. What’s typically the no. 1 reason marketers don’t use content to its fullest? Lack of time.
It’s a constant conundrum content marketers face: Consistent, quality content increases SEO and builds brand awareness, but few can find the time to do it right.
Fortunately, one of this year’s SEO buzzwords has the power to help marketers reach content goals while preserving time.
When it comes to looking for a job in the digital industry, it’s not enough to just fire off a CV and cover letter and hope for the best.
The internet and social media has given job seekers the chance to promote themselves beyond the traditional job application, and showcase their skills to millions of people all over the world.
A personal brand is vital in the digital industry, and social media is an important tool in building this – but how to do you go about that?
Well, here we’ve come up with 5 ways you can use social media to build your personal brand and bag a digital job.
Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals.
Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links. But what constitutes a “quality link”?
Ever since the introduction of Google’s Penguin algorithm link building has shifted to quality over quantity. Here are some barometers you can use to measure link quality during a campaign:
Always scrutinize your links in these four areas to ensure you are building links that will contribute to a successful campaign.
Have you ever went on to your Google Analytics and seen a big spike in traffic? Like every good marketer you probably commenced with your happy dance before embarking on a mission to find out how exactly that happened, and more importantly; how to do it again.
Hands down, email is the king of social media.
Don’t take my word for it.
While email predates the current social media platforms, it’s integral to their traffic and engagement.
Specifically Facebook, LinkedIn, Twitter and Google+ use email addresses to identify and grant participants access. More importantly, they employ email to update and encourage members to return and engage. It doesn’t get lost in the social media stream.
Also, email can break through corporate barriers and be consumed at all hours and all places.
The average office worker checks email about 30 times an hour!
There were a lot of digital marketing changes in 2014.
Companies got serious about content marketing, brands and publishers embraced native advertising, millennials were pushed into the spotlight, and big data made it possible for content creators to figure out exactly whom they were targeting. More than ever, marketers focused on providing valuable content to their consumers, and making it accessible on every platform, including mobile. With companies globally spending an estimated $135 billion on content marketing in 2014, staying ahead of the curve and seeing down the road isn’t only wise creatively — it’s essential financially and strategically. So what will content look and act like in the near future? We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.
In the spirit of giving, we asked some of the top B2B sales experts online to share their favorite sales tools they wouldn’t be without heading into the new year. The result is a hand-picked list of game-changing tools that can help you and your team crush your quota in 2015. Have a great to