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4 Ways to Make Site Search More Contextual

4 Ways to Make Site Search More Contextual | MarketingHits |

Ecommerce site search is a critical touchpoint in a customer’s purchase journey. Those who use search have something specific in mind, and a failure of your site search tool to deliver the most relevant results in a user-friendly way can make or break your chances of winning business.

You may be familiar with general must-have ecommerce site search usability features, such as handling misspellings, providing filtered navigation and sort-by tools, using autosuggest and autocorrection, etc.

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