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Content Marketing Strategy Infographic – 12 Tips from SAP, Boeing, CAT, Progressive, John Deere

Content Marketing Strategy Infographic – 12 Tips from SAP, Boeing, CAT, Progressive, John Deere | MarketingHits | Scoop.it

Status quo is not a strategy.  For example, wandering around the world of content marketing like Alice wandering in Wonderland is hardly the way to succeed. And yet that’s how many marketers are approaching content and that lack of planning and direction brings costs in the form of fewer leads, lower revenue and little market differentiation.


Here are some additional content marketing strategy statistics from the B2B Content Marketing 2014 Benchmarks, Budgets & Trends – North America by Content Marketing Institute and MarketingProfs report:

  • 44% of B2B marketers have a documented content strategy
  • 48% of smaller B2B companies (10-99 employees) have a documented content strategy
  • 41% of large B2B companies (1,000 employees) have a documented content strategy
  • 86% of the most effective marketers has someone who oversees content marketing strategy
  • 46% of the least effective marketers has someone who oversees content marketing strategy
  • 73% of B2B organizations have someone in place to oversee content marketing strategy
  • 78% of small companies have someone who oversees content marketing strategy
  • 58% of large companies have someone who oversees content marketing strategy
  • 73% of B2B content marketers are producing more content than they did one year ago
  • 80% of B2B marketers who have a documented content strategy are creating more content than a year ago
  • 66% of B2B marketers without a documented content strategy are creating more content than a year ago
  • 8% of B2B marketers outsource content planning & strategy
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