For many small businesses on-page SEO is possibly one of the most important area to get right, especially when if you are in a relatively non-competitive market. However, all too often small businesses get this wrong.
Brand awareness is important, as is a good catchy sales pitch that will encourage readers to pick up the phone or fill out an enquiry form. However, brands and sales pitches may convert customers but they are rarely successful in getting the customers to your website in the first place.
For a small business website to really work well it needs to ensure that it provides a healthy balance of brand and sales with the needs (i.e. search terms) of the potential customers. So what precisely does this mean?