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Big Data is Here: How About Actionable Insights? [Infographic]

Big Data is Here: How About Actionable Insights? [Infographic] | MarketingHits | Scoop.it
By now everyone from your kid’s baseball coach to the Avon lady representative can give you an earful about how (big) data and analytics lead to better decisions. But if that’s the case, why are so many of us seeing so many lousy offers?
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