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Improve Your Marketing Campaigns with Google’s UTMs

Improve Your Marketing Campaigns with Google’s UTMs | MarketingHits | Scoop.it

Ever wonder where your web traffic comes from? Or maybe if your emailnewsletter is actually earning any visitors for your website?

Well boy, do I have good news for you! Google’s Urchin Traffic Monitors (UTM) can do that and more.


If you’re using Google Analytics, then UTMs are available for you to use. What are they? They’re extra fields added onto the end of your web page’s URL that tell you information about how the reader got to your site. Whether it’s from a direct,organic, or outside source, if you have your UTMs set up, they’ll let you know.

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