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52 percent say page speed is top UX factor, but what about content?

52 percent say page speed is top UX factor, but what about content? | MarketingHits | Scoop.it

Are you creating the kind of user experience that customers want? Half say page performance is the most important factor in a great website experience, because they don’t want to wait too long for pages to load or streaming media to buffer.


This may not be surprising because page speed has been a growing focus in SEO, but what comes as somewhat of a shock is that many U.S. consumers surveyed by Limelight Networks said this is more important than having fresh brand content on a site. Before you throw your hands up (and your content marketing strategy out the window), consider the question: What would they be waiting to load or play if there wasn’t new content there to see?


Via Bill Cosgrove
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