We’re in the peak of summertime and many of us will soon be off on our holidays to a sun-soaked land to leave behind the strain and pressure of work.
Although B2B marketers tend to focus more on reaching and interacting with their audiences on LinkedIn, this infographic reminds us that there are opportunities on Facebook too.
The infographic from Marketing Mojo explains some of the basics when it comes to weighing up options for advertising across LinkedIn vs Facebook. For more advanced users, refer to our social media hub for LinkedIn and Facebook features.
Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi.
The analysis of the social media accounts of 400 software B2B SMBs in five countries found 29% post to Twitter more than once per day and 48% post more than once per week.
Facebook is the next most frequently used social network, with 25% of companies posting more than twice a week and 37% posting more than four times per month.
Feeling a little insecure about the cloud ? You’re not alone. According to the numbers found in the infographic featured here, a lot of businesses feel that their cloud security isn’t up to par, and they may be right about that.
Some of the sources of vulnerability are obvious enough. For example, its’ common for many businesses to use a “bring your own device” strategy for their IT departments these days; allowing employees to use smartphones, tablets, and so forth on company networks. This is a major security hole and, according to the infographic, it is, in fact, the source of many security breaches.
The holiday season is almost here. Along with seasonal snacks (eggnog, anyone?), that means some serious shopping. Yet, just as there are many customers, there’s no shortage of competition for those customers’ limited funds. If only there were some sort of cheat sheet to help you make the most out of the gift-giving months ahead.
By next year, some 81 percent of adults in the U.S. will have a smartphone. A huge percentage of those folks will access the internet from their phones nearly every day. And one of the things they’ll be searching for is a product or service from a local business.
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.
Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.
96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter
Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content. Facebook
Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way?
Your wide-funnel content (blog posts, social media messaging) might be performing well, but is your mid-funnel up to the task?
Mid-funnel content is designed to move people who've already opted in to your messaging through some action, (typically Subscribe, Like, or Follow) to conversion.
It's important because most businesses serve (or would like to serve) more than one kind of customer. For example, a psychologist might offer therapy programs for both individuals and families, and a digital marketing agency might offer SEO and social media services.
Some firms serve so many discrete market segments that they must create dozens of content libraries for each. Consequently, creating effective mid-funnel content can be expensive. And because creating mid-funnel content is an ongoing task that takes place alongside your wide-funnel activities, it can be challenging for a team to manage.
Here are some four ways to ramp up your mid-funnel content offerings for maximum impact:
Twitter’s memory is about to get a lot better.
The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts.
Twitter’s search has long been incomplete because the company’s engineers focused on sifting through real-time output. The real-time search engine, an inverted index of about a week’s worth of tweets, has been supplemented since 2012 with about 2 billion “top tweets” and in 2013 that link was made more robust.
Two bombshells hit the marketing world this past week: First, Facebook announced they’re going to restrict brand reach on the social network even further than they had been in the past by punishing self-promotional brands. Then, Forrester Research released a comprehensive report that concluded brands are pretty much wasting their money on Facebook and Twitter.
And you know what? Both bombshells are great news for content marketing.
In order to help the wider community understand some of the terminology used within the content marketing industry, I’ve put together this comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector.
Currently comprising over 550 individual definitions organised in alphabetical order, this growing list is already the ultimate resource of its type to be found anywhere on the Web. A massive task to put together and format, I must thank professional researcher Rachel Witherow for all her hard work on this project.
I want this list to grow organically as content marketing terminology changes, so if I’ve missed anything out or you want to see a new term included, simply mention this in the comments below and I’ll add in your selection.
Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.
The survey of 1,000 moms in the US who own smartphones found the majority of moms use their devices to get product ideas (55% say they do so), compare product features (56%), get product recommendations (58%), compare prices (68%), and find coupons/deals (59%).
Whether you're a small business marketing to local shoppers, a large organization with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no day at the park. It's easy to get wrong.
Luckily, a lot of the mistakes you might make have simple solutions. The following are some of the best ways to avoid some of the worst mistakes.
It’s fair to say that the world of marketing is a melting pot of divergent and distinctive thoughts and opinions. While certain aspects of promotion and publicity can be considered cold hard facts, some facets are very much open to interpretation by individuals and agencies working within the industry.
When it comes to determining the difference between content marketing and inbound marketing, everybody seems to have their own point of view. Some believe they are the same, others think they couldn’t be more dissimilar while a select few don’t have a clue.
Even though the difference between content marketing and inbound marketing might never be agreed upon, it is possible to define and separate the two, right here, right now.
You’ve probably heard that a content audit is essential for driving engagement and revenue with content. But what is it, exactly? Why do you need one? And how do you do begin to tackle such a laborious task?
What Is a Content Audit?
A content audit is a qualitative analysis of all the content your company has ever published online. It exposes where your content actually lives, how it’s performing, and where the thematic gaps are.
Before you can audit your content, you need to create a content inventory, a comprehensive list of the name, location, and description of each asset published by your brand.
Your website has plenty of goals and objectives to help you meet, but if you're not careful, competing conversion opportunities can prevent you from being successful. To learn more about how lots of choices on your website can affect conversions, check out infographic below from our friends at QuickSprout.
More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic.
Use the infographic's search advertising tips to get on holiday shoppers' wish lists.
One big tip: Make sure your site is optimized for mobile. "Some 76% of smartphone owners plan to use their device for holiday shopping," states Yahoo.
Most companies lack quantitative metrics that demonstrate the utility of marketing spending on their business. Fifteen percent of marketers are not tracking marketing return on investment, or ROI, according to the CMO Report, which collects the opinions of top marketers to predict the future of markets. In fact 27% of marketers rely on manager judgments. Only 2% of companies actually track lead generation to sales metrics.
Here are the common mistakes in analyzing social media metrics and how marketers can fix them: