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Why your brand needs a style guide, and how to create one

Why your brand needs a style guide, and how to create one | MarketingHits | Scoop.it

A lot of designers and creatives overlook the need for a brand style guide (also called a brand bible by some, or included as part of a brand bible) — something that gives a clear set of rules for how the marketing materials online, and off, should look


Style guides can save you time, money, and tons of frustration down the road, making your marketing materials easier to maintain and create. Consider it like an extension of well-commented markup; it gives you instructions for exactly how things should be done, and sometimes even insight into why.


If you’re not convinced you need one for pretty much every brand or company you work with, or if you’re not sure how to create one, read on…

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