The importance of understanding consumer eye movement and interaction is increasing in business.
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For a person not in sales, unless they're looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn't 100% perfect. Summary not the most engaging paragraph in the world? Not a big deal. A picture with their dog? Sure.
But LinkedIn is a whole different ballgame for people in sales. Sales reps aren’t (necessarily) looking for a new job -- they’re trying to find leads and convert them to customers at their current job. With this purpose, your profile becomes a lot more important.
Salespeople: Optimize your LinkedIn profile for selling with the following eight tips.
Social Media has slowly taken over the business and marketing world as we know it. The terms “sales” and “customer service” have been completely redefined over the last decade, and in turn has transformed the way we need to interact with customers and do business. Long gone are the days when you had to rely solely on your reputation to make a sale, and no longer can you make a sale without a reputation.
So, what happens when you ask over 100 digital and business professionals what their opinions are on social media? An onslaught of different and varying answers, none of which were the same! Proof that social media is not calculus, and it does not rely on one standard formula to generate answers. Instead, it depends solely on the marketers style, the business and the industry, giving each and every strategy it’s own personality. While many aspects of social media may vary, one thing we all can agree on is that it is a must have for any company, in any industry.
The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers.
These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world today.
I don't know how mash up star Kutiman keeps making such kick ass music just using YouTube clips. And this new song No One In This World might be the best yet. The musical magician lifts random clips off YouTube and seamlessly blends them together into something so stunning, you'd think it was recorded in a professional studio.
The human mind is an amazing instrument, but it certainly has its quirks and flaws.
The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.
These brain quirks can seriously limit your marketing efforts, and even cause them to backfire on you. On the flip side, if you understand them, they can actually make you more successful. Here are the five brain quirks all marketers need to understand so they can help you, not hurt you.
You’re moving along with your business and your social media, and you’re doing it like a boss. You post interesting and relevant items, you engage your audience — it all seems to be going your way, except for this one person who just hates you for reasons far beyond your understanding. No matter what you post, they either straight up argue or they spin your innocent commentary into something that seems unforgivable and wrong. And no matter what you do, you can’t seem to get them on your side. Welcome to the world of Facebook trolling.
Building a product is fun. Building a dynamic platform is even more fun. Did you know that Scoop.it has the best engineering team in the entire world, and that they put out a new release of the platform almost every week?
In each of these releases, there are little new features and hacks that aren’t always announced. Some are data-backed and meant to help our team figure out what works and what doesn’t within the platform, but others are little gifts to you, the curators, and I’ve compiled a few so that you can all get up to date on what you might have been missing.
As a content marketing consultant, the most common question I get is,"How do I create interesting content about my dull product?" The answer: follow marketing rule #1. I'll tell you what it is and show you 7 examples of great content—from companies in the POOP business.
The average budget spent on company blogs and social media has nearly tripled over the last three years, and it seems as if everyone is talking about inbound marketing.
But what exactly is it? Does it deliver value for money? Is it applicable to B2B companies? And is it worth changing your current marketing approach to incorporate it?
Here are some answers to your questions.
What exactly is inbound marketing?
For fellow TV lovers, September is a wonderful month of the year…it’s premiere time! The start of the 2014-2015 TV season is upon us and if you’re anything like me, you may be getting your show schedule in order and setting your DVR so you don’t miss a minute of the action.
As the population gets savvier when it comes to marketing, social media and content, so too do the TV networks. With more competition than ever for viewers’ eyeballs and attention, the TV industry is putting on their marketing hats to implement new and exciting tactics to keep their audiences engaged.
Here are three content marketing strategies five popular TV shows are using to set themselves apart.
Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely.
Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement is more important than ever before, and lean what to do now to create an engaged and loyal consumer base.
Social media gives us an entryway to fans and consumers. But even with the access, social media managers can’t just sell, shout “me” and make it all about the product or company. People want to interact with brands the way they do every other person on social—through a personal and authentic relationship. Here’s what I’ve learned… social media is less about the platforms and more about the way we communicate to build those relationships. As crazy as it sounds, a big key to success lies in tapping into psychology. You have to know your audience.
Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.
July 2014 research by BabyCenter found that 79 percent of moms use their smartphones to connect to social media platforms such as Twitter and Facebook on a daily basis.
Social media finished second behind texting (90 percent) and above playing games (42 percent) as the most popular activities in the poll.
Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness."
Digital is expected to be the most utilized avenue of marketing for retailers this holiday season, according to a study from eBay Enterprise released earlier today.
The "2014 Holiday Retail Audit," which surveyed more than 1,000 online retailers, revealed that 63 percent will use online tools more than any other marketing strategy over the holiday period, with social media being the main focus. This was followed by email promotions as a second focal point (22 percent), and search engine optimization in third place (12 percent).
Ephemerality is the big social media buzz-word at the moment. With Snapchat being valued at $10 billion, and Facebook and Instagram both launching their own versions of the self-destructing photo and text messaging app, it’s clear that as much as people love having something to say, they don’t want it hanging around forever.
Until now, you’ve had to rely on Snapchat (or Slingshot or Bolt, if you’ve got to be a special snowflake or work for Facebook) for all your disappearing messaging needs. Jesse Stauffer’s new app Xpire is looking to change that.
A new study reveals whether major and minor social networks users are more likely to be Democrat or Republican. Do you have a guess for Twitter? Pinterest? It also shows which social networks have users who are more (or much less) politically active.