The importance of understanding consumer eye movement and interaction is increasing in business.
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This infographic takes a look at 5 effective ways your business can use to expand its online presence.
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While customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fans?
One of the beauties of content marketing is that it intrinsically encourages your business to attract fans versus "just" customers. What's the difference between these words? Turns out it's not just a difference of definitions, but also of mindset and therefore, strategy.
When you think of the word "customer," you envision someone, cash in hand, ready to buy your product. If you take it one step further and think of a loyal customer, then it's someone who repeatedly buys from you and perhaps even refers your business.
The word "fan" brings to mind a completely different set of imagery. Fans are often seen as die-hard followers ready to follow you to the ends of the Earth. Fans buy anything and everything from you. They rave about you to all their friends. And they defend you to critics as though they had a stake in your business. Fans often think of themselves as extensions of your business - and in fact, they believe they DO have a stake in your brand.
If you want someone to remember your message--in a presentation, an article, or a report--tell them a story.
Our brains are far more engaged by storytelling than a list of facts--it’s easier for us to remember stories because our brains make little distinction between an experience we are reading about and one that is actually happening. And while we've covered the importance of storytelling before, there is another element that can drive your point home even more--images. That's because visuals add a component to storytelling that text cannot: speed.
While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not.
There’s actually a crucial difference between the two, and it involves MONEY.
And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference.
Your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a lot on analytics, dashboards, and ROI.
But almost always, there's emphasis on Google Analytics. Of course Google Analytics is awesome. Andrew Marsh recently published a post on how to interpret Google Analytics data. He points out how your traffic patterns work, how traffic patterns shift over time, and also know a lot more about how your blogging, SEO, social media, and email marketing campaigns work.
A new app will prevent you from losing track of mates during a less-than-sober evening
Absolut Vodka brings forth Buddy Check, an app that will keep all of your friends in check during a night out. The app uses A-GPS to pinpoint a buddy’s exact location and sends alerts when the person crosses a virtual geofence.
Today, social media travels along with guests on their vacations and allows them to share moments from their getaway with people who are far away. After seeing the abundance of social posts left by guests all over the Web, The Ritz-Carlton has created a central social media hub on their website called “Your Memories” to accommodate all social posts tagged with the #RCMemories hashtag. This will allow Ritz-Carlton guests to share photo mementos from their stays and view the images of other guests in a single space while building a bond of community. It will also lead to more social media exposure for the luxury hotel brand. To see how The Ritz-Carlton is welcoming this user-generating content, LuxuryDaily.com offered a sweeping view.
The affiliate marketing vs. AdSense issue is mainly pertinent for those starting out in internet marketing, or those running a blog and are wondering how to use it to make some cash. There are pros and cons for each of these quite different ways of monetizing a blog or website.
Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. It’s no wonder why there are more than 75 million active daily users on the platform. You can share your thoughts and ideas through photography and video, and with the use of filters and other photo-editing capabilities, you can transform your photos into little pieces of artwork for the world to see.
Conversion rate optimization (CRO) has remained a hot topic over the last few years, and more companies are starting to allocate larger proportions of their budget to optimize their websites for existing users rather than focusing solely on customer acquisition.
Over the last few weeks I’ve been involved in a lot of CRO-focused projects, both in my day job and on some of my side projects – so I thought I’d focus my first TNW article on some of the tools that I’ve used and found particularly useful.
The following tools are designed to either aid the CRO process or help to deliver insight into the performance of your website.
Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content.
Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.
Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.
In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decision making. Utilizing social media data in your content marketing efforts can provide a fresh and creative twist to online advertising.
When it comes to high-performing sales reps, it’s easy to speculate as to what they’re doing differently from the rest of your team (are they simply better at discussing problems with prospects? Are they especially charming?), but at the end of the day, sales superstars are able to deliver because of their finely attuned mindset, skillset and toolkit. These rock-star reps know the buying process is undergoing a massive shift, and they are actively making changes to their approach in response.
The B in B2B does not need to stand for BORING.
Numerous times in my B2B marketing career, I’ve heard the same old story that content and digital marketing is tedious and boring. Content should be serious and professional and B2B marketers need to use the “boring” social media outlets such as LinkedIn.
It’s time to throw that logic out the window.
In the digital age, our target markets in the B2B world are becoming more and more tech-savvy and they are spending more time on social media networks. What might attract their attention even more than a content marketing article piece? Here are 5 creative ideas for conducting B2B digital marketing.