Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.
The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and identified the “structures” that get tweets noticed. Highlighted in the infographic below, here are the formulas you should experiment with as you grow your brand on Twitter.