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One Man’s Junk Email Is Another’s Content Marketing Treasure

One Man’s Junk Email Is Another’s Content Marketing Treasure | MarketingHits | Scoop.it

Over 100 billion emails sent and received daily – opt-in email newsletters and updates, cold-call inquiries, customer service follow-ups or just plain old emails for which you did not ask. With all of that email there is bound to be a research, infographic or value proposition treasure if you dig deep into your digital trash can. Sesame Street’s own Oscar The Grouch used to say, “This is where I wanna be – junk (email) paradise! Just look it at. It’s like a work of (content marketing) art.”

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