Often, content marketers know how to create great content and tell stories — but they don’t really self-describe as “numbers people.” Only 27% of B2B marketers say they are effectively tracking content utilization metrics.
We know you’re not a statistician, but don’t let analytics become the monster under your bed.
This post will cover the necessary analytics to track. You can get a more in-depth version by downloading the Content Marketing Analytics presentation, a deck walking you through everything you need to know to measure the right numbers.
The 4 Key Areas of Content Analytics