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Content Analytics for Dummies: The Metrics That Matter

Content Analytics for Dummies: The Metrics That Matter | MarketingHits | Scoop.it

Often, content marketers know how to create great content and tell stories —  but they don’t really self-describe as “numbers people.” Only 27% of B2B marketers say they are effectively tracking content utilization metrics.


We know you’re not a statistician, but don’t let analytics become the monster under your bed. 


This post will cover the necessary analytics to track. You can get a more in-depth version by downloading the Content Marketing Analytics presentation, a deck walking you through everything you need to know to measure the right numbers.

The 4 Key Areas of Content Analytics

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