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Are You the Steward of Your Social Identity?

Are You the Steward of Your Social Identity? | MarketingHits | Scoop.it

This blog attempts to answer the following questions:

  1. As an individual, can you take control of your social identity?
  2. As a brand, are you collecting the right amount of data?

The eMarketer report Marketers Scramble to Unscramble Customer Data found that:


77% of US digital media and marketing professionals increased their data collection process over the past year.”



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