So you are officially an entrepreneur looking to get your newly created business found on the interwebs – especially on Google. Or perhaps you’re an established local business who just happened to notice that your company’s name is not coming up when potential customers search for your products and services. Either way, if you need to attract customers to your business from within a particular geographic region, this article is for you.
Have you ever noticed that when you search for a local business, such as “electrician in Morristown, NJ,” that a set of Google Maps listings comes up on the first page of Google results, often higher than the rest of the results? In the search engine industry, this is referred to as the “local pack.” This pack of Google maps results has a different set of ranking algorithms than the typical search results. This article will explain the steps a local business needs to take in order to optimize their exposure in that local pack.
Step 1: Create or Claim your Google Listing