For today’s marketer, it is well known that only sharing your own content is not sufficient. Potential customers want to feel that you can provide them with valuable content, regardless of the source.
Content curation, namely the strategy of disseminating valuable content from an outside source to your community – in this case, your social community – is the go-to strategy for this. While for some this may seem counter-intuitive, it is actually one of the best ways to establish thought leadership. Social communities look to their connections to learn about relevant industry news, tips, and insights that will help them in their day-to-day lives.