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With iOS 8, The iPhone Will Become Your Digital Hub

With iOS 8, The iPhone Will Become Your Digital Hub | MarketingHits | Scoop.it

A massive portion of total device usage shifted from laptops, desktops and tablets to phones. As Andreessen Horowitz analyst Benedict Evans wrote in April: “It may be better to think of tablets, laptops and desktops as one ‘big screen’ segment, all of which compete with smartphones, and for which the opportunity is just smaller than that for smartphones.”


We can look at Facebook’s monthly average user numbers to get an idea of how this trend is reflected in real-world usage. There are more people who only access the service via mobile devices than there are desktop – and laptop-only users, and 79 percent of users spend some of their time on the service via mobile:

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