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Coke Combines Pop Songs With Its Packaging To Create "Musicons" In China

Coke Combines Pop Songs With Its Packaging To Create "Musicons" In China | MarketingHits | Scoop.it
That's musical emoticons for people to share on social media.
Last year, agency Isobar adapted an Australian idea for Coke in China by replacing the iconic brand's name on its bottles and cans with popular nicknames.
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Diane Dennis's curator insight, June 9, 2014 10:37 AM

Music emoticon to bring branding to a new level, evoke the emotion you want people to identify with when they think of you through music. Kinda genius