You know that feeling when you see or read something fantastic and you just have to share it with every human you know? (I get that feeling a lot when I read BuzzFeed and Upworthy.) When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing links so I can pass on whatever I'm reading with just the click of a button.
But when the social sharing buttons aren't there, well ... sometimes I just don't feel like opening up a new tab, logging in to a social networking site, creating a new post, and manually pasting the URL I want to share into it.
Yeah I know, it's kinda lazy -- but then again, 40% of people will abandon a website that takes more than three seconds to load. Think about it: A lot of people get frustrated or just don't do things on the internet if it takes even a few extra seconds. That could translate to a lot of people not sharing your webpage who normally would.